Any business that sells products is bound to keep an inventory of its products. To keep track of its inventory and for price control, business resort to varied methods – some which are
Marketing management articles
What is meant by Public Relations?
Companies promote their commodities to a specific target audience. With time, the users become loyal customers of the brand and in this way the organization expands, ropes in more consumers and develop a
Perceived risk
Steve Ferrante’s quote “If you want to know how to sell, then you better know why consumers buy” should not be taken lightly by any business that wants to make profits by selling
What is Piggyback Marketing?
Whenever we talk of marketing, we are always on a lookout for strategies that require the least investment. This is natural because of the desire to earn more lies within each one of
What is differential pricing?
As the name itself states, differential pricing refers to different prices applied in the market based on various factors such as geography, external environment or various reasons. This implies that there is one
What is Market Saturation
In the simplest of terms, market saturation refers to a state or condition when a product is being totally distributed in the market or where further growth is not possible. It can thus
What is Customer Profile? How to create a customer profile?
Not all products in the market are meant for every consumer; rather a particular customer won’t use all the commodities available in the region. While some products cater to young people, there are
What is Marginal Pricing?
Fixed and variable costs are the two major costs in the current business. Variable costs are those that vary with the volume and outcome of the sales. Fixed costs do not depend on
What is Macro Environment?
Although businesses are autonomous in their identity and functioning, yet they are bound together within a common environment. Roughly, there are two kinds of atmosphere that exert some forces on the business activities
What is Demand Analysis?
In economics, demand is described as “desire backed by adequate purchasing power”. It is defined as the amount of a commodity which a consumer is willing to purchase at a given price in
Behavioural Targeting
Behavioural Targeting is a personalized advertising technique. It bases its advertising on information gained from an individuals’ online behaviour which refers to web browsing like their searches, their interests, their disinterests and pages
What is Price Transparency?
In the world of business, the role of the component ‘price’ is of utmost importance. No matter the amount of marketing effort or promotional campaigns, if buyers are not comfortable with the price,
What is selling cost?
According to the dictionary of marketing, selling cost refers to the expenditure, which is done by a company. This includes the promotion as well as the distribution of the product. The primary motive
What is Micro Environment in Business?
When an organization starts its business in the market, its success and sustenance are shaped by a number of factors. While some of these factors are beyond the control of the company, others
Concept of Product Class
To understand the concept of Product Class, it becomes essential to first understand what exactly a “product” is. A product can be defined as anything that is offered to a market for consumption.
Demarketing Explained in detail
In the competitive world of business, where every business tries its best to overtake it’s competitor, marketing a product or service has become the de-facto requirement for all businesses. In fact, with reports