Price gouging can be defined as a practice of increasing the prices of goods or services so high that it is considered exploitive and unethical. Price gouging is common practice during natural
Marketing management articles
What is Product Launch – Examples, Types, Advantages
A product launch is an event which is organized to launch a product in the market. The product can be completely new or can be an upgraded version of the existing product
Qualitative Research: Meaning, and Features of Qualitative Research
Qualitative research is defined as a method in which scientific method is used to collect non-numerical data, to determine and understand attributes and behavior of a problem and it is focused more
7 Steps for an Awesome Product Launch
Product launch is a strategy in which a new product is introduced in the market to the customers. It may be a new product and first of its kind or it may
Types of Goods: Complete list of 26 Different Types of Goods Explained
Goods are the things that people use to satisfy their needs or wants. Goods can be of different types and can be produced through different methods such as production process in the
Market Competition: Meaning, and the Types of Market Competition
Let us first divide “Market competition” in two different terms and first learn about each of them individually to understand market competition. A market can be defined as a place where two
Marketing Communication: Meaning & Types of Marketing Communication
Marketing communication is made of two terms marketing and communication. Before we learn about what marketing communication is, let us first learn about marketing and communication separately. Marketing consists of activities which
What is Business Structure? Common Business Structures Explained
Business structure is defined as an organizational framework for carrying out commercial activities. It is a legally recognized structure that is characterized by its category. The structure you choose influences your ability
Diseconomies Of Scale: Definition, Types, Examples, and Causes
Diseconomies of scale can be defined as the increase in the production cost of each unit increases with the increase in either production of the company or the organizational size. Diseconomies of
Sources of Secondary Data and its Advantages and Disadvantages
Data is an important element of any research. The quality of not data decides the quality of the outcome of a research. There are two types of data which a researcher uses
7 Key Differences between Research Method and Research Methodology
Research is an integral part of every small and big business. It is important for an organization to look into new areas and find new ways to expand their business. Research can
Five Types Of Early Adopters & Strategies to influence early adopters
The future of a product lies in the hands of its consumer. However, the risk of failure of a product is maximum when it is introduced in the market. At that time,
Emergency Goods: Meaning, and Examples of Emergency Goods
Human beings tend to contemplate and then plan the things they need on a daily, weekly, or monthly basis. We all have our budgets and try to fit our requirements within it.
Impulse Goods: Meaning, Marketing, and Examples of impulse goods
Impulse goods have been defined as commodities that individuals buy randomly without thinking things through. Impulse goods have no connection with planning, budget, or need of a particular item. It is, in
Unsought Goods: Meaning, and Marketing of these as sought-after goods
Definition Unsought goods are defined as those items that a buyer has no knowledge about and hence did not think of making a purchase. Consumers perceive certain things as undesirable and are
Generational Marketing: Importance, Advantages, and Disadvantages
Many of you would have heard many times the importance to use targeted marketing strategies to link with customers, but then how is it taken care of. Segmenting your customers into age
