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Home » Marketing management articles » Page 3

Customer Base – Definition, Types and How to Build one

January 8, 2021 By Hitesh Bhasin Tagged With: Marketing management articles

What is the customer base

Running a business and keeping it profitable is not an easy job. Especially, In the present times, when people are not required to build a…
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Marketing Environment – Definition, Types, Importance and Examples

March 11, 2020 By Hitesh Bhasin Tagged With: Marketing management articles

Marketing Environment

Various environmental factors affect the way a business is operated. These environmental factors can be divided into two broad categories, such as the internal environment…
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Market Share Definition, Formula, Examples And Applications

October 27, 2020 By Hitesh Bhasin Tagged With: Marketing management articles

Market share

Definition Market share can be understood as the portion of the total sales of a company within the entire market where it is operational. In…
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Market Growth Definition – Reasons for Market Growth

March 9, 2020 By Hitesh Bhasin Tagged With: Marketing management articles

Market Growth

Market growth is defined as the rise in the demand for a product or a service in the market. Usually, the market growth happens when…
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Network Marketing – Meaning, Types, Features, Advantages

March 8, 2020 By Hitesh Bhasin Tagged With: Marketing management articles

Network Marketing

Network marketing refers primarily to a marketing tool used by producers to increase their sales. For successful channelization of a business, a distributor network is…
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Cost Leadership – Strategies, Advantages, Disadvantages

March 8, 2020 By Hitesh Bhasin Tagged With: Marketing management articles

Strategies to achieve Cost Leadership

In simple terms, cost leadership can be explained as when a company tries to get a competitive edge by reducing the price of the product….
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Target Population – Definition and Examples

May 10, 2020 By Hitesh Bhasin Tagged With: Marketing management articles

Target Population

In this article, you will learn about what is target population, the definition of the target population, and a few examples of the target population…
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Guerilla Marketing – Definition, Ideas, Examples, Advantages

March 8, 2020 By Hitesh Bhasin Tagged With: Marketing management articles

Guerilla Marketing

Definition of guerilla marketing Guerilla marketing is a type of marketing where companies use unconventional tactics to sell their products and services. What is Guerilla…
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All About Registered Trademarks – And How to register one

March 8, 2020 By Hitesh Bhasin Tagged With: Marketing management articles

Registered Trademark

A registered trademark can be understood as a distinctive mark or symbol to which a company, business or individual has declared possession of property or…
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Leader Pricing – Meaning, Pros And Cons

March 6, 2020 By Hitesh Bhasin Tagged With: Marketing management articles

leader pricing

An adequate system of price setting is fundamental for any independent venture to survive in this competitive world. Adding overall revenues and advertising techniques, pricing…
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Test Marketing – Introduction, Benefits And Disadvantages

March 8, 2020 By Hitesh Bhasin Tagged With: Marketing management articles

Test Marketing

To check the viability of any product or campaign before its actual launch in the target market or mass market, Test Marketing is used. In…
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Money Back Guarantee – Meaning, Pros And Cons

March 8, 2020 By Hitesh Bhasin Tagged With: Marketing management articles

Understanding the Money Back Guarantee Method

Have you ever returned a product that you bought from any site? Well, if you have, then you must have seen that there is a…
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What is Place Marketing? Definition, Meaning and variables

March 6, 2020 By Hitesh Bhasin Tagged With: Marketing management articles

Definition of place marketing

Marketing plays an essential role in the success of every kind of business. Good marketing can do wonders for a business. It can set trends,…
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Value Stream – Meaning, Concepts, Elements and Misconceptions

March 6, 2020 By Hitesh Bhasin Tagged With: Marketing management articles

When you run a business, your priority is creating a product that fits well with the requirements of your target customers. Your Value Stream will…
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Niche Marketing – Definition, Meaning, Advantages, Ideas

March 5, 2020 By Hitesh Bhasin Tagged With: Marketing management articles

niche marketing

Marketing is an essential part of the business. Companies use various marketing strategies to attract customers and to boost their sales. If you are also…
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