Market penetration can be defined as the strategies or methods that are adopted by an organization or proposed in order to create or penetrate an existing market and establish a stable bottom in
Marketing management articles
Key Differences between Qualitative Research and Quantitative Research
Research and development (R&D) is an important department of every organization in the fields such as marketing, science and technology, biology, economics, business, psychology, medicine, and sociology, etc. Research is important to make
Mass Customization: Definition, Types, Advantages and Disadvantages
Mass customization can be defined as the ability of a company to deliver modified goods and products to fulfil the needs of individual customers. The customized products are provided at the same price
Price Elasticity Of Supply: Definition, Types, Formula & Factors Affecting it
Price Elasticity of supply can be defined as the responsiveness of the supply of goods when there is a change in the market price of the goods. Let us breakdown this definition. Here
Cost Control: Definition, Role, Standards and Advantages
Cost Control is one of the most efficient tools that businesses use to decrease the production cost. In this, important details are provided to the management, so they can know that actual costs
8 Steps of the Right Product Development Process
Are you intrigued about the product development process? Does the thought of how a product gets developed in a company always excite you? Then this post is personalized to you. We all know
Variable Pricing: Definition, Examples, Model and Advantages
Variable Pricing can be defined as the pricing strategy to optimize Profit by offering different prices for the same product or service vary based on point of sale, a region of sale, date
What is Product Line Extension?
The concept of Product Line Extension can be defined as a business strategy where the firm plans to expand its established product brand name with the new range of items in the product
What is Macromarketing? Definition, Meaning and Examples
Definition of Macromarketing The concept of Macromarketing can be defined as the marketing policies, strategies, and objectives that have an influence on the society and the economy of the nation as a whole.
What are Staple Goods? Definition, Meaning and Examples
Definition of Staple Goods The term staple goods refers to those specific consumer goods that are consumed by the people on a regular basis and thus are bought regularly. These goods that are
What is Volume Discount?
Definition Volume Discount can be defined as when the business or the brand gives the financial incentives or advantages in order to motivate the customers or the group of individuals to purchase in
What is Market Access? Definition, Meaning and Examples
Definition of Market Access The term market access is used to refer to the fact that how the capability of any company or even a country in terms of how capable they when
What is Relative Market Share? Relative Market Share
Definition Relative Market Share can be defined as the methodology of comparing the brand’s market share against the market share of the competitor’s brand in the market. It gives the company an insight
Definition of Market Aggregation – What Is Market Aggregation?
The term ‘market aggregation’ is used to refer to that marketing process in which a particular product or service is marketed to a large set of audiences or consumers, having the similar kind
What is Post Purchase Dissonance? Causes of Post Purchase Dissonance
Many times in our own personal life, we buy products which we later regret buying. It could be costly shoes, small items or anything which was an impulse buying or researched buying, but
What is Tourism Marketing? Concept Of Tourism Marketing
Definition of Tourism Marketing Tourism marketing is a term which is used to refer to that business discipline by which the visitors are attracted to a particular location which can be a state,
