The marketing mix is a very important concept of marketing wherein the entire marketing strategy of a product can be highlighted. Commonly known as four P’s of marketing this consists of Product, Promotion
Marketing management articles
7 Objectives of Marketing Plan Explained in Detail
When you think of going for a tour, you plan the trip using a map. Similarly, while beginning any marketing initiative, creating and using a marketing plan is necessary. This is the virtual
How to Write Research Proposal? Research Proposal Format
A research proposal is written by a researcher to propose a research project. The purpose of writing a research proposal is either to get approval to carry on the research from your supervisor
Difference Between Advertising and Marketing Explained
What is Advertising? Advertising has become an integral part of every business. Advertising is a method of communication with the users of a product or service. With the help of advertisements, companies send
Types Of Management Information System
A management information system is an advanced system to manage a company’s or an institution’s information system. it is a computerized database to organize and program in such a way so that it
What is Cross Channel Marketing? Examples and Advantages
First, you need to understand what is the meaning of cross channel marketing. Cross Channel Marketing is a practice in which you, that is the company, is presented with a chance to integrate
What are the Responsibilities of a Store Manager?
A store manager is required in Retail stores, chain stores, Department stores, supermarkets, and DIY stores. It is the responsibility of a store manager to run the store successfully and to deal with
Types of interviews in Qualitative Research
The purpose of the qualitative research interview is to study the experiences, views, or belief of an individual on a specific subject or topic. In qualitative research methods, interviews help you to get
What is Relative Advantage? Concept, Advantage and Application
E.M. Rogers, who was a sociology professor at Ohio State University, was the first one to identify Relative Advantage in 1962 when he published Diffusion of Innovation. This publication was a result of a large-scale
Who are Baby Boomers? Baby Boomer Years Explained
With time and pace, global demographics have undergone a change. This modification has been consistent with significant transformations in characteristics, personality, psychology, and thought-process of every demographic era. Economic causes, social and political
What is Contribution Margin? How to Calculate Contribution Margin?
Profit forms the core of a business and is the best indicator of how successful a business is. One look at the Profit-margin of a business gives experts an idea about how well
33 Types Of Marketing Collaterals Useful in your Marketing
Marketing collaterals are the collection of media used to make prospects and customers aware about how their problems can be addressed and, thereby, making people know about your products and services, so that,
Top 10 Tools of Outbound Marketing to ease your Outbound Efforts
In the present scenario, people mostly discuss inbound marketing techniques, and there have been speculations about the use of outbound marketing being getting reduced down. But due to some of the unavoidable benefits
6 Main Types Of Marketing Channels Observed in the Business World
Marketing channels are used to make goods and services from the manufacturer to make available for consumers to use. This includes several activities to transfer goods from manufacturer to consumer. The distribution of
6 Types Of Customer Segments to Target
Segmentation is dividing the similar customer into homogenous groups for the sake of classification and study. Customers are segmented in similar groups based on their likes or dislikes of a particular product. This
29 Types Of Questions Used to analyse Data by Businesses
A question is a sentence which seeks an answer for the purpose of collecting information for various reasons like research, a test of knowledge, or survey. A well-structured question produces an accurate answer,
