The term market architecture is defined as a map which includes the various types of submarkets and how each of these individual submarkets is linked with each other. What is market architecture? The
Marketing management articles
What is Market Attractiveness? Importance, Examples and Factors
The term market attractiveness is used to refer to the various opportunities that are offered to any firm or any organization by the market, by acknowledging multiple factors that are present within the
What is Neuromarketing? Advantages of Neuromarketing
Neuromarketing is the study of the mind of the consumers with the help of using medical technologies to study the response of the brain of the consumer towards the marketing stimuli. What is
What Is Market Activity? Advantages Of Marketing Activities
The term market activity is used to refer to those particular types of actions which are performed with the primary objective being increasing the sales as well as the profit. Thus the primary
What Is Market Allocation? Benefits Of Market Allocation
The term ‘market allocation’ is used to refer to a type of a horizontal trade agreement in which different competitors agree on one single term which is to restrict the various activities related
What Is The Market Approach? Advantages Of The Market Approach
The term ‘market approach’ is a valuation method that is used to determine the appraisal value of any particular asset, intangible asset, interest on the business ownership or the security, etc of any
What is Fair Competition? Importance Of Fair Competition
The term fair competition refers to an open and free market in which there is an equitable competition between the rival companies on the basis of a few parameters like quality, price, customer
What are the Objectives of Transfer Pricing?
If you are in a business that deals with imports and exports or has to deal with two or more legal entities of the same firm or organization operating in two different countries
What is Market Efficiency? Importance Of Market Efficiency
The definition of market efficiency The term market efficiency is used to refer to the degree to which the information is made available so that the buyers, as well as the sellers, could
Who Are The Early Adopters? Examples Of Early Adopters
The term ‘early adopter’ is used to refer to that segment of the demographics who are usually those customers who consider buying the products or services when it is launched by a business
Process In Marketing Mix – Concepts & Types Of Processes
The process is part of the marketing mix. It is the part of 7 P’s of the marketing mix or extended P’s of marketing mix. The number of perceptions regarding the ideology of
What is Place Strategy & How to Decide on a Place Strategy?
The marketing mix is a very important concept of marketing wherein the entire marketing strategy of a product can be highlighted. Commonly known as four P’s of marketing this consists of Product, Promotion
7 Objectives of Marketing Plan Explained in Detail
When you think of going for a tour, you plan the trip using a map. Similarly, while beginning any marketing initiative, creating and using a marketing plan is necessary. This is the virtual
How to Write Research Proposal? Research Proposal Format
A research proposal is written by a researcher to propose a research project. The purpose of writing a research proposal is either to get approval to carry on the research from your supervisor
Difference Between Advertising and Marketing Explained
What is Advertising? Advertising has become an integral part of every business. Advertising is a method of communication with the users of a product or service. With the help of advertisements, companies send
Types Of Management Information System
A management information system is an advanced system to manage a company’s or an institution’s information system. it is a computerized database to organize and program in such a way so that it
