Definition Trade fair is an event in which firms belonging to the same industry present their products and services in a defined setting to prospective…
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Definition Product development refers to all the stages that are included in building a product from its initial idea to its release in the market. All…
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Companies use various marketing strategies to retain their customers and to encourage customers to spend more money. It is less expensive for a company to…
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A marketing campaign that improvises as per the inclinations, preferences, and reactions of customers to make the campaign more relevant and personalized is understood as…
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Definition: Marketing Intelligence is a process where a company or business gathers, monitors and analyzes relevant information for result-driven decision making about marketing opportunities, niche…
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Market development is a strategy for growth that organizations use to develop new markets or new market segments for existing products. The primary targets of…
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In simple terms, you can understand product quality as a characteristic that is a further conglomeration of different features for fulfilling the customer needs and…
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It rarely happens that customers directly buy from the company. In most of the cases, there are many intermediaries which are present between the company…
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Has this ever occurred to you how companies decide the price of their products? Do they pick a number randomly? Do they consider essential factors…
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Pricing of a product plays an essential role in deciding the value of a product in the market. Companies use different pricing strategies to introduce…
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A soft launch is a step that is taken to release a service, app, product or any business before the actual release or full start…
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It would be wise to say that the growth of its rural market marks any country’s actual growth. The economy of the country is directly…
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When you sell your products and services directly to your end consumers without selling it via a wholesaler, retailer, distributor or any other means, then…
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Form Utility Definition Form utility is defined as a process that increases the value of a product to the consumer by making changes and altering…
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Creating a buzz about a brand, product or service in the target market base, so there is hype amongst users or consumers to widen reach,…
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Subliminal perception is defined as a concept where it is easy to achieve mind control without actual or conscious awareness. It is generally referred to…
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