Definition Narrowcasting is defined as an activity that spreads a specific message to a selected small group and over a small geographical area. Its objective…
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Concept development is one of the essential and critical stages of new product development steps. Once an idea is generated and that idea is screened…
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Telemarketing is defined as the direct marketing of goods and services to potential customers. It involves approaching, contacting or vetting to assess the interest of…
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Media plays a crucial role in the success of an organization. Companies make the use of various media platforms to reach their potential customers. The…
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Material is one of the most essential and basic commodities required to keep running the production process of an organization. The production process comes to…
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Companies use various pricing strategies to generate profit by selling the same product. price discrimination is popularly used pricing strategy by companies to generate profit….
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Definition Trade fair is an event in which firms belonging to the same industry present their products and services in a defined setting to prospective…
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Definition Product development refers to all the stages that are included in building a product from its initial idea to its release in the market. All…
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Companies use various marketing strategies to retain their customers and to encourage customers to spend more money. It is less expensive for a company to…
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A marketing campaign that improvises as per the inclinations, preferences, and reactions of customers to make the campaign more relevant and personalized is understood as…
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Definition: Marketing Intelligence is a process where a company or business gathers, monitors and analyzes relevant information for result-driven decision making about marketing opportunities, niche…
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Market development is a strategy for growth that organizations use to develop new markets or new market segments for existing products. The primary targets of…
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In simple terms, you can understand product quality as a characteristic that is a further conglomeration of different features for fulfilling the customer needs and…
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It rarely happens that customers directly buy from the company. In most of the cases, there are many intermediaries which are present between the company…
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Has this ever occurred to you how companies decide the price of their products? Do they pick a number randomly? Do they consider essential factors…
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Pricing of a product plays an essential role in deciding the value of a product in the market. Companies use different pricing strategies to introduce…
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