To check the viability of any product or campaign before its actual launch in the target market or mass market, Test Marketing is used. In…
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Have you ever returned a product that you bought from any site? Well, if you have, then you must have seen that there is a…
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Marketing plays an essential role in the success of every kind of business. Good marketing can do wonders for a business. It can set trends,…
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When you run a business, your priority is creating a product that fits well with the requirements of your target customers. Your Value Stream will…
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Marketing is an essential part of the business. Companies use various marketing strategies to attract customers and to boost their sales. If you are also…
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Marketing is an integral part of every business, no matter whether it is small or big. Companies adopt different methods of marketing to create awareness…
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Definition Narrowcasting is defined as an activity that spreads a specific message to a selected small group and over a small geographical area. Its objective…
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Concept development is one of the essential and critical stages of new product development steps. Once an idea is generated and that idea is screened…
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Telemarketing is defined as the direct marketing of goods and services to potential customers. It involves approaching, contacting or vetting to assess the interest of…
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Media plays a crucial role in the success of an organization. Companies make the use of various media platforms to reach their potential customers. The…
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Material is one of the most essential and basic commodities required to keep running the production process of an organization. The production process comes to…
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Companies use various pricing strategies to generate profit by selling the same product. price discrimination is popularly used pricing strategy by companies to generate profit….
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Definition Trade fair is an event in which firms belonging to the same industry present their products and services in a defined setting to prospective…
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Definition Product development refers to all the stages that are included in building a product from its initial idea to its release in the market. All…
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Companies use various marketing strategies to retain their customers and to encourage customers to spend more money. It is less expensive for a company to…
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