Once a firm develops a product or service, what remains to be done and which also happens to be the crucial step is pricing the product. The entire profits of the organization depend
Marketing management articles
What is Customer Experience Strategy and How to Build it?
Customer experience is the result of interaction between a company and the customer, from the customers’ point of view. A great customer experience goes a long way and brings not only revenue but
How to Collect Customer Feedback? Customer Feedback Tips
Customer feedback is as important as getting a sale. While getting a sale is a one-time thing, customer feedback – whether positive or negative – if taken and implemented can get a loyal
What is Customer Experience? How to Manage Customer Experience?
It can be defined as being a product of a transaction that has taken place between a customer and the company from the customers’ point of view. Any kind of experience that is
What is the Importance of Ethics in Research?
Research and Development of all the vital information that is required hold quite a lot of importance and significance in each and every organization as lot many factors along with the internal and
What is Sleeper Effect Concept? Application of Sleeper Effect
Whenever we talk about the World War II, one of the first things that strike us is the widespread calamity that had struck. There was chaos across countries and it is obvious that
How to Deliver Great Customer Service?
A happy client is a satisfied customer. He is always right. These are few things which we have heard often. Is it true for everybody? Does your salesperson make you feel like this?
10 Types Of Customer Complaints
Complaints are inevitable in every business. As customers have become aware of their rights than ever before. A large segment of customers is tech savvy and they are aware of the platform available
10 Types Of Customers Services – Customer Service Channels
Keeping customers happy and satisfied is very important for the success of any business. It has become so important that providing customer service has itself become a business. There are many organizations which
What is CRM? 3 Types of Customer Relationship Management
What is CRM? Customer Relationship Management (CRM) is a strategy of the organization to manage the current and potential customers. CRM usually refers to a system power tool that is used for contact
What are the Different Types of Business Environment?
Business environment refers to any kind of internal or external forces which have an effect on the functioning of the business in a positive or negative way. The environment may affect the business
What is Cross Elasticity Of Demand? 3 Types of Cross Elasticity
Cross elasticity of demand is defined as the ratio of proportionate change in the quantity of the goods demanded when there is a change in the price of goods demanded in related goods.
7 Types Of Customers based on Consumer Behavior
Customers are an essential part of any business. No business in the world can survive without customers. Only customers are in control of the actual success of any business. Therefore, they are the
The Objectives Of Marketing Explained in Detail
Marketing is all about making the potential customers aware of all the products and services that you offer as an organization. It is one of the essential elements in any organization and paying
What is Dynamic Pricing? Examples, Importance, Advantages and Disadvantages
Dynamic pricing is basically that business strategy in which the entities (companies) set up prices for both the product and the services provided by them which are quite flexible in nature. This is
How to Appreciate Customers? 10 Ways To Show Appreciation to Customers
Personal attention is a great way in showing your appreciation to a customer. Listening attentively, showing concern are sure signs of caring that brings the customers back again and again. It is reflected