It would be wise to say that the growth of its rural market marks any country’s actual growth. The economy of the country is directly…
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When you sell your products and services directly to your end consumers without selling it via a wholesaler, retailer, distributor or any other means, then…
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Form Utility Definition Form utility is defined as a process that increases the value of a product to the consumer by making changes and altering…
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Creating a buzz about a brand, product or service in the target market base, so there is hype amongst users or consumers to widen reach,…
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Subliminal perception is defined as a concept where it is easy to achieve mind control without actual or conscious awareness. It is generally referred to…
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Many businesses fail because they were started on a hunch. Some business idea sounds great in our head, but that does not mean they will…
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Definition Planned Obsolescence is the purposeful introduction of limited life artificially for a product or a design of the product so that it becomes no…
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The term marketing encompasses all those specialized activities and processes through which goods and services reach from the producers to consumers in such a way…
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The word commercialisation is quite familiar to us, but we never try to understand it in detail. We see marketing every day through our eyes….
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Descriptive research is a type of research that provides an in-depth description of the phenomenon or population under study. Descriptive research is neither in the…
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Green marketing is a category of marketing where products and services are promoted on the basis of their environmental benefits. Or Green marketing can be…
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A niche market makes up for a small part of a much larger market and has its characteristics and needs. In simple terms, it is…
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Upselling refers to a sales strategy which includes encouraging, convincing and converting your buyers to purchase a high-end, upgraded and premium version of any product…
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Mass communication is defined as a process where an organization, a group or an individual sends a message to a large organization or a group…
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Marketing communication strategy is used by businesses in order to reach the target customers by using multiple types of communication media. There are three components…
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The marketing event is a promotional strategy where marketers promote their brand, product or service in face to face interaction with the consumers.