Diseconomies of scale can be defined as the increase in the production cost of each unit increases with the increase in either production of the company or the organizational size. Diseconomies of scales
Marketing management articles
Sources of Secondary Data and its Advantages and Disadvantages
Data is an important element of any research. The quality of not data decides the quality of the outcome of a research. There are two types of data which a researcher uses to
7 Key Differences between Research Method and Research Methodology
Research is an integral part of every small and big business. It is important for an organization to look into new areas and find new ways to expand their business. Research can be
Five Types Of Early Adopters & Strategies to influence early adopters
The future of a product lies in the hands of its consumer. However, the risk of failure of a product is maximum when it is introduced in the market. At that time, early
Emergency Goods: Meaning, and Examples of Emergency Goods
Human beings tend to contemplate and then plan the things they need on a daily, weekly, or monthly basis. We all have our budgets and try to fit our requirements within it. From
Impulse Goods: Meaning, Marketing, and Examples of impulse goods
Impulse goods have been defined as commodities that individuals buy randomly without thinking things through. Impulse goods have no connection with planning, budget, or need of a particular item. It is, in fact,
Unsought Goods: Meaning, and Marketing of these as sought-after goods
Definition Unsought goods are defined as those items that a buyer has no knowledge about and hence did not think of making a purchase. Consumers perceive certain things as undesirable and are not
Generational Marketing: Importance, Advantages, and Disadvantages
Many of you would have heard many times the importance to use targeted marketing strategies to link with customers, but then how is it taken care of. Segmenting your customers into age cronies
Research brief: Meaning, Components, Importance & Ways to Prepare
Have you ever faced a situation where a researcher has not exactly given the results that you require? Have you ever discussed research as what you want precisely and been disappointed to find
Markdown Pricing – Different Types of Markdown Pricing Explained
Making changes in your business strategies with the change of the market trend is important to stay relevant. Retailers must keep themselves up to date about the products that they sell. Merely knowing
Market Penetration: Techniques, Advantages and Disadvantages
Market penetration can be defined as the strategies or methods that are adopted by an organization or proposed in order to create or penetrate an existing market and establish a stable bottom in
Key Differences between Qualitative Research and Quantitative Research
Research and development (R&D) is an important department of every organization in the fields such as marketing, science and technology, biology, economics, business, psychology, medicine, and sociology, etc. Research is important to make
Mass Customization: Definition, Types, Advantages and Disadvantages
Mass customization can be defined as the ability of a company to deliver modified goods and products to fulfil the needs of individual customers. The customized products are provided at the same price
Price Elasticity Of Supply: Definition, Types, Formula & Factors Affecting it
Price Elasticity of supply can be defined as the responsiveness of the supply of goods when there is a change in the market price of the goods. Let us breakdown this definition. Here
Cost Control: Definition, Role, Standards and Advantages
Cost Control is one of the most efficient tools that businesses use to decrease the production cost. In this, important details are provided to the management, so they can know that actual costs
8 Steps of the Right Product Development Process
Are you intrigued about the product development process? Does the thought of how a product gets developed in a company always excite you? Then this post is personalized to you. We all know
