Marketing can get complicated and intricate at times. It is because of the complexity of the human brain and the way it functions. Customers are…
7 Advantages of giving Good Customer Service
One of the reasons good businesses become great is because of the loyalty they command from their customers. This loyalty ensures that the customers stay…
How to segment or differentiate between brand loyal customers?
Brand loyalty is a principle studied in depth by all major companies. In fact, in segments like FMCG and medicine, brand loyalty goes a long…
Why customer reviews and recommendations are most important nowadays?
Word of mouth has gained immense popularity nowadays. The simple reason for this is that there is so much advertising and so many options that…
Customer empowerment and the rising power of consumers
Most customers have an opinion of how a product should be or how a company should work. In the past decades, no one listened to…
Internal Customers – Definition, Examples and Characteristics
Definition: An internal customer is defined as a customer who works in the organization and does not pay for using the company’s product or service….
Customer desire
Once the customer is interested in your product, you need to see to it that he has actual desire towards your product, desire which will…
How to maintain customer interest
Customer interest is crucial to the sales process. Gaining attention can be done in the initial stages but interest in the product needs to be…
10 Steps to Get Customer Attention
Customer attention is a scenario in which potential or existing customers pay extra attention to a certain product or activity. This heightened awareness can be…
What is Consumer-to-Business C2B? Complete Guide with Definition & Examples for 2025
The digital age has dynamically transformed the way we interact and do business. Notably, a ‘Consumer-to-Business’ model is gaining substantial prominence. In this paradigm, consumers…
Customer perceived value, CPV
Customer perceived value (CPV) is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives.
9 tips for achieving customer satisfaction
A business runs as long as it has customers and it becomes successful when its customers repeatedly come back. Companies seek to increase their revenue…
What is Customer Loyalty Ladder and how to use it to Target Customers?
In today’s competitive market, businesses strive to climb the “Customer Loyalty Ladder”. This concept is more than just a marketing strategy; it’s a journey towards…
How to get repeat business from customers
Repeat business is critical for the success of any business. It refers to customers who come back for more purchases or services, instead of just…
Customer Complaints: Complete Guide with Definition, Examples & How to Handle Them
All businesses that deal with customers will inevitably receive customer complaints, whether it be through direct customer interactions or providing support. The impact of these…
Customer Analysis
Customer analysis is a way of analyzing and using customer data while strategizing an organization’s business plan. Customer analysis is a key element of customer…
Customer Profitability
Companies often use customer profitability to figure out the net benefit they receive from their customers. This can involve anything from advertising and product expenses…
Modern Customer oriented organizational chart
The importance of customers as well as the dissemination of information over time has caused customers to reach the top of the organizational pyramid. This…
What is Customer Lifecycle? Stages and Analysis
The customer life cycle is a roadmap to envisioning the path customers take when interacting with a brand, product, or service. By comprehending each stage…
Customer Concept
The Customer concept is a 4 stage model which shows how the organization can achieve growth by capturing and retaining its customers. The customer concept…
What is Customer Value? Definition, and How to Create It
Every business exists to fulfill one core mission: to deliver value to its customers. Between goods, services, or experiences, customer value shapes how customers perceive…
Customer Retention Strategies
Customer retention is an essential goal for any business aiming to succeed. The longer you can maintain customer loyalty, the more likely they are to…
Building structural ties for customer retention
Customer retention mainly means that the customer should be ready to repurchase the brand. In such scenarios, structural ties with the customer can ensure that…
How to reduce customer defection and bring down defection rate?
It is a known fact that one of the variables which hit’s the bottom line of all established companies hard is the customer defection rate….
What is Customer Equity? Components of Customer Equity
Customer equity is a result of customer relationship management. Customer equity is the total of discounted lifetime values of all of the firms customers. In…
Customer Driven Organization
Business today has taken a whole new direction where competition has become stiffer, and margins have become smaller. Success currently not only depends on technological…
How to use your customer database
A customer database is generally used by companies which have repeat buyers, which go through regular updates, give repeated services or for cross selling different…
Measure Customer Satisfaction
Measuring customer satisfaction can be immensely valuable for any company, as it offers a peek into how their services and products are received, used, and…
Customer lifetime Value
Knowing your Customer Lifetime Value (CLV) is decisive when it comes to determining the well-being of your business. CLV gauges how much a customer may…
Cost of Lost Customers
Customer retention is very important for a company if it wants to grow and reach its apex. However, many of these companies also lose customers…
What is Customer Development?
Customer development is a framework businesses use for deciding whether a product can fulfill the specific needs of the target customers. It is a component…
Five levels of Customer Satisfaction
Customer is king. This idiom has been repeated time and time again by each and every company. In the new world this actually stands true….
12 hilarious jokes on customer service
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