Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
      • Retail Tutorials
      • Market Research
      • Customer Management
    • Strategy
    • Management
    • Advertising
    • Branding
    • Business
    • Finance
    • Sales
    • Career Guidance
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
    • TOP 10
  • Courses
Home » SWOT » SWOT analysis of Airbus

SWOT analysis of Airbus

May 20, 2019 By Hitesh Bhasin Tagged With: SWOT

Airbus is one of the largest Aerospace companies in the world. The company which actually deals with commercial airlines is Airbus SAS, which is a subscidiary of Airbus. Airbus itself is involved in manufacturing of multiple product lines including military aircrafts, supersonic jets and others. Airbus is the arch nemesis of Boeing, another company known and loved for its prowess in Aerospace engineering. Airbus has manufacuring facilities in multiple countries and is growing well year on year.

Table of Contents

  • STRENGTHS in the SWOT ANALYSIS OF AIRBUS :
  • WEAKNESSES in the SWOT ANALYSIS OF AIRBUS :
  • OPPORTUNITIES in the SWOT ANALYSIS OF AIRBUS :
  • THREATS in the SWOT ANALYSIS OF AIRBUS :

STRENGTHS in the SWOT ANALYSIS OF AIRBUS :

Market Share: AIRBUS enjoyed a 57% market share in the year 2015 growing from 50.5% in the previous year, outstanding its major competitor BOEING. AIRBUS has A320, A330 and A380 in the respective categories, i.e. Single-Aisle, Widebody and Very Large Aircraft. The figure shows the market share in terms of a number of orders in the mentioned categories.

SWOT ANALYSIS OF AIRBUS 2

Innovation: AIRBUS has always concentrated on innovation in technology and design. AIRBUS’ A350 XWB has been a prime example of AIRBUS’ approach towards continuous innovation. It has used next generation manufacturing and assembly techniques in A350’s production. Airbus has convinced its European partners and suppliers to develop aircraft components and assemble the jetliner on a single assembly line which is a revolution in the industry.

Eco–Efficiency: AIRBUS has the vision to be recognised as a leader in eco-efficient solutions for sustainable aviation. AIRBUS has launched Blue 5, which is an initiative which deals with five areas of environmental focus: save energy, save water, reduce waste, reduce CO2, and reduce VOC.

Strong parent company: It has a strong support from the AIRBUS group, which has a revenue of over 64.45 billion Euro. This strong patronage has allowed AIRBUS to survive in the stiff competition.

WEAKNESSES in the SWOT ANALYSIS OF AIRBUS :

Accumulating Backlogs: AIRBUS has been accumulating backlogs by delivering less number of aircraft when compared to the orders. BOEING, its major competitor has lesser number of backlogs comparatively with higher delivery to order ratio.

Operational inefficiencies: AIRBUS has always been labelled as inefficient in operations when compared to the rivals. It has a history delayed launches such as A 350 and A 380

High Production Costs: AIRBUS has higher production costs when compared to BOEING for instance, AIRBUS’ A 380 which had to be delayed by over a year which increased the overall production costs and also affecting the share price of the AIRBUS group by 26%.

SWOT analysis of Airbus

OPPORTUNITIES in the SWOT ANALYSIS OF AIRBUS :

Growing Demand: AIRBUS has projected a need for 33070 aircraft valued at the US $5.3 trillion over the next 20 years. This presents a great opportunity for AIRBUS to gain the advantage over the rivals.

Expanding Passenger Traffic: With the growing Passenger traffic due to the rising middle class in the emerging nations, AIRBUS has a great opportunity to tap this market and gain market share.

Advancement in Technology: The Aircraft industry has undergone many technological breakthroughs in the past few years. This can help AIRBUS improve on its weaknesses and deliver faster results.

THREATS in the SWOT ANALYSIS OF AIRBUS :

Tough Competition: BOEING has been its toughest competitor and has always come across with something new which has challenged AIRBUS. With the emergence of new markets, the battle for market share is going to be even tougher.

Losing on important markets: Russia and China are planning to develop their own commercial Aircraft and that is a threat to AIRBUS. China is poised to become the world’s leader in terms of air passenger traffic and thus to miss out in such a country would affect its AIRBUS’ business.

Share this post:

Share on Facebook Share on Twitter Share on LinkedIn Share on Email Share on WhatsApp
Marketing91 Courses

Related posts:

  1. SWOT Analysis of BOEING
  2. SWOT Analysis of Easy Jet – Easy Jet SWOT Analysis
  3. SWOT analysis of Apple Inc – Apple SWOT analysis
  4. SWOT Analysis of Emirates
  5. SWOT analysis of JetBlue
  6. SWOT Analysis of KLM – KLM SWOT Analysis
  7. SWOT Analysis of Huawei
  8. SWOT Analysis of Pepsi – PepsiCo SWOT analysis
  9. SWOT analysis of Air Canada
  10. SWOT analysis of Malaysia Airlines

What Do You Want To Learn About? (Start Here)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  10. Customer Management
  11. Top 10 Lists
  1. Internet Marketing
  2. Blogging
  3. Search Engine optimization
  4. E-commerce
  5. Facebook Marketing
  6. Social Media Marketing
  7. Business Model of Brands
  8. Marketing Mix of Brands
  9. Brand Competitors
  10. Strategy of Brands
  11. SWOT of Brands
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Commercial Bank – Importance, Functions and Examples
  • Hard Asset – Definition, Examples, Benefits and Risks
  • Collective Responsibility – Definition, Meaning and Examples
  • Facility Management – Definition, Importance and Future
  • Company Formation – Definition and Process
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARNING SERIES

  • What is Communications
  • Types of Communication

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2022 Marketing91 All Rights Reserved