SWOT analysis of Ferrero Rocher

The SWOT of Ferrero rocher discusses the strengths, weaknesses, opportunities and threats for one of the deliciously packed and tastiest chocolates in the market – Ferrero rocher.

Strengths in the SWOT analysis of Ferrero Rocher

• Offers a quality and luxury product – The chocolates by Ferrero rocher are known to have the same taste, whichever part of the world you buy them.
• Awareness from the popular brand Ferrero brand
• Has captured huge amount of market share in boxed chocolates – The distribution of this chocolate is fantastic as it has reached far and wide and the boxes are available everywhere.
• Available in packaging of 3 nos, 12 nos, 18nos, 24 nos – the various package size are advantage as you can vary the sizes when gifting someone as per their importance.
• Considered as a ideal product for gifting – Very few chocolates have been able to achieve that because of the competition in that space. But cadbury and Ferrero Rocher lead in the gifting space.
• Ferrero Rocher gets a instant customer recognition due to its packaging – Another point which is commendable is that the chocolate melts rarely and at very high temperature, and even at room temperature the consistency is normal.
• Available in variety of new packages both for seasonal purpose and special events
• Ferrero Rocher brand has launched two new brands Ferrero Cappuccino and Ferrero Rond Noir.

Weaknesses in the SWOT analysis of Ferrero Rocher

• Highly priced – When compared to other alternatives, it is higher priced. But that is natural to achieve its premium image, But it does affect turnover.
• Not advertised – A big negative for Ferrero Rocher is that it is rarely advertised and hence it loses its market shares to other competitors due to affect on brand recall.
• Perception of chocolates being unhealthy in majority of masses
• Not available easily

Opportunities in the SWOT analysis of Ferrero Rocher

• The introduction on new flavors will help in gaining more market share
• Increase in the usage of internet – Advertisements can be done on the net or even on other media vehicles so as to increase demand. It should make use of the recent E-commerce wave.
• Increase in the demand of the three piece impulsive pack

Threats in the SWOT analysis of Ferrero Rocher

• Imitation of Ferrero Rocher
• Bad economy cycles
• High competition from other chocolate brands
• Increasing trends of Nutri-bars replacing chocolates – A major threat to the likes of Ferrero Rocher whose brand equity depends only on its chocolates.