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Home » SWOT » SWOT analysis of Ferrero Rocher

SWOT analysis of Ferrero Rocher

February 2, 2019 By Hitesh Bhasin Tagged With: SWOT

The SWOT of Ferrero rocher discusses the strengths, weaknesses, opportunities and threats for one of the deliciously packed and tastiest chocolates in the market – Ferrero rocher.

Table of Contents

  • Strengths in the SWOT analysis of Ferrero Rocher
  • Weaknesses in the SWOT analysis of Ferrero Rocher
  • Opportunities in the SWOT analysis of Ferrero Rocher
  • Threats in the SWOT analysis of Ferrero Rocher

Strengths in the SWOT analysis of Ferrero Rocher

  • Offers a quality and luxury product – The chocolates by Ferrero rocher are known to have the same taste, whichever part of the world you buy them.
  • Awareness from the popular brand Ferrero brand
  • Has captured huge amount of market share in boxed chocolates – The distribution of this chocolate is fantastic as it has reached far and wide and the boxes are available everywhere.
  • Available in packaging of 3 nos, 12 nos, 18nos, 24 nos – the various package size are advantage as you can vary the sizes when gifting someone as per their importance.
  • Considered as a ideal product for gifting – Very few chocolates have been able to achieve that because of the competition in that space. But cadbury and Ferrero Rocher lead in the gifting space.
  • Ferrero Rocher gets a instant customer recognition due to its packaging – Another point which is commendable is that the chocolate melts rarely and at very high temperature, and even at room temperature the consistency is normal.
  • Available in variety of new packages both for seasonal purpose and special events
  • Ferrero Rocher brand has launched two new brands Ferrero Cappuccino and Ferrero Rond Noir.

SWOT analysis of Ferrero rocher

Weaknesses in the SWOT analysis of Ferrero Rocher

  • Highly priced – When compared to other alternatives, it is higher priced. But that is natural to achieve its premium image, But it does affect turnover.
  • Not advertised – A big negative for Ferrero Rocher is that it is rarely advertised and hence it loses its market shares to other competitors due to affect on brand recall.
  • Perception of chocolates being unhealthy in majority of masses
  • Not available easily

Opportunities in the SWOT analysis of Ferrero Rocher

  • The introduction on new flavors will help in gaining more market share
  • Increase in the usage of internet – Advertisements can be done on the net or even on other media vehicles so as to increase demand. It should make use of the recent E-commerce wave.
  • Increase in the demand of the three piece impulsive pack

Threats in the SWOT analysis of Ferrero Rocher

  • Imitation of Ferrero Rocher
  • Bad economy cycles
  • High competition from other chocolate brands
  • Increasing trends of Nutri-bars replacing chocolates – A major threat to the likes of Ferrero Rocher whose brand equity depends only on its chocolates.

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About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

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