Every organisation has to work within a framework of certain environmental forces and there is a continuous interaction between the organisation and its environment. The…
A Study on McDonald’s Arch Deluxe Burger Brand Failure
As well as the McLibel Trial, McDonald’s has also experienced a number of more conventional marketing problems in recent years. Most of these problems have…
What is Pricing? Definition, Types, Strategies & Examples
Pricing is a price-fixing process that businesses use to fix the price value that a manufacturer will receive for offering its products or services. An…
Business Mission
A strategic marketing plan starts with a clearly defined business mission. Mintzberg defines a mission as follows: “A business mission describes the organization’s basic function in…
SWOT Analysis of McDonalds (Updated 2026)
Let’s examine the SWOT analysis of McDonald’s as a global leader in fast food to understand its strengths, weaknesses, opportunities, and threats. Established in 1940…
Advantages of Decentralized Sales Force
A decentralized sales force constitutes of people placed at various strategic points across locations. These strategic points might be across a region, across a state…
Product Concept: Definition, Types, Importance & Example
What is a Product Concept? A product concept is the description of the characteristics, quality, and performance of a product at the initial stage in…
Internal Customers – Definition, Examples and Characteristics
Definition: An internal customer is defined as a customer who works in the organization and does not pay for using the company’s product or service….
Selling concept – Definition, Examples, Pros and Cons
During WWII world industry geared up for accelerated wartime production. When the war was over this stimulated industrial machine turned to producing consumer goods. By…
Different Types of Demand
Demand forecasting is an essential activity in sales and marketing. The demand forecasting has to be done so that the company does not store huge…
Service Marketing Mix – 7 P’s of marketing
What is Service Marketing Mix? The service marketing mix is also known as an extended marketing mix and is an integral part of a service…
Marketing Mix of Dabur and 4Ps (Updated 2026)
The Marketing mix of Dabur analyses the 4Ps of Dabur, which includes the Product, Price, Place, and Promotion of Dabur. Dabur is one of the…
SWOT Analysis of Audi (Updated 2026)
Let’s understand the SWOT analysis of Audi by learning about its strengths, weaknesses, opportunities, and threats. Audi represents innovation, luxury, and sustainability in the automotive…
Vals – Values attitude lifestyle
Vals which is also known as values attitude and lifestyle is one of the primary ways to perform psychographic segmentation. All three terms are intangible…
Physical Evidence in Marketing Mix
If you have read the service marketing mix, then you would know that physical evidence is one of the additional 3 Ps (extended marketing mix)…
