Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
      • Retail Tutorials
      • Market Research
      • Customer Management
    • Strategy
    • Management
    • Advertising
    • Branding
    • Business
    • Finance
    • Sales
    • Career Guidance
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
    • TOP 10
  • Courses
Home » SWOT » SWOT ANALYSIS OF FERRARI

SWOT ANALYSIS OF FERRARI

December 1, 2018 By Hitesh Bhasin Tagged With: SWOT

Table of Contents

  • Strengths in the SWOT analysis of Ferrari :
  • Weaknesses in the SWOT analysis of Ferrari :
  • Opportunities in the SWOT analysis of Ferrari :
  • Threats in the SWOT analysis of Ferrari :

Strengths in the SWOT analysis of Ferrari :

  1. Extremely strong brand image.
  2. Products that are a fine combination of beauty & aesthetics combined with       unforgettable performance.
  3. The brand has connected to itself an aura of mystique
  4. Is looked upon as a status symbol
  5. Takes on new challenges on a constant basis with a head on attitude.
  6. Innovation & technology are key drivers behind every product.
  7. A very inspired, well taken care of & satisfied work-force who are proud to be attached with the brand. This was further expressed publicly when Ferrari was voted the “Best Place to Work in Europe 2007”.

Ferrari marketing mix

Weaknesses in the SWOT analysis of Ferrari :

  1. Ferrari’s business model, based around low volumes, removes the possibility of employing certain technological solutions
  2. That same business model also limits their sales volumes even though a lot more demand is present in the market.
  3. Due to their “waiting list” model, they lose out on customers to the competition.
  4. A big challenge lying in wait is fuel efficiency & emissions which are growing in importance everyday, thanks to spreading concerns over the environment.

Opportunities in the SWOT analysis of Ferrari :

  1. Growth in the global market for high-performance super-cars due to growing economies & developing nations.
  2. Expansion of the brand through entering into new & important automotive markets like India wherein competitors like Porsche have already set up base.
  3. Enlargement of customer base (increase appeal of their products to a more variety of buyers) through adding comfort, roominess, luggage space, engines that are more user friendly, and so on, while at the same time maintaining traditional Ferrari characteristics–performance, style, exclusivity. Ferrari has been exploiting this aspect for a while & it has been a key contributor to their success in the past 15 years.
  4. Development of technology (for example interfacing electronics with mechanical systems) has opened up new avenues to explore for their products.
  5. Packaging i.e. the concept of the car, is another area which still has years to explore.

Threats in the SWOT analysis of Ferrari :

  1. Automotive policies being pushed by countries & continents all over the world which are being strictly enforced like the emission norms of 130g/km of CO2 are very difficult to keep up with due to the performance oriented nature of the engines built by Ferrari.
  2. Tough competition from other iconic super car brands like Lamborghini & Porsche
  3. A competing brand like Porsche does not follow the same low volumes, high on exclusivity model which is followed by Ferrari & hence sells a lot more of its products & captures a large chunk of the market share.
  4. Once again, competitors like Lamborghini & Porsche are expanding their product range to high performance SUV’s wherein Porsche has already been very successful with its “Cayenne” model, all over the world & in particular, in India, which has lead to its success in the Indian market. Ferrari has not announced any plans for such a product (high-performance SUV) as of yet i.e.-2009.

Share this post:

Share on Facebook Share on Twitter Share on LinkedIn Share on Email Share on WhatsApp
Digiaide Marketing and Digital Marketing Courses

Related posts:

  1. SWOT analysis of Porsche
  2. SWOT Analysis of Pepsi – PepsiCo SWOT analysis
  3. SWOT analysis of Volkswagen
  4. SWOT analysis of Apple Inc – Apple SWOT analysis
  5. The SWOT analysis of volkswagen beetle
  6. SWOT Analysis of Prada
  7. SWOT Analysis of Huawei
  8. SWOT Analysis of Sony
  9. SWOT analysis of Mini Cooper
  10. SWOT analysis of Pantene – Pantene SWOT analysis

What Do You Want To Learn About? (Start Here)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  10. Customer Management
  11. Top 10 Lists
  1. Internet Marketing
  2. Blogging
  3. Search Engine optimization
  4. E-commerce
  5. Facebook Marketing
  6. Social Media Marketing
  7. Business Model of Brands
  8. Marketing Mix of Brands
  9. Brand Competitors
  10. Strategy of Brands
  11. SWOT of Brands
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Comments

  1. Lil Wayne says

    It’s note worthy how many videos and news come out on a hourly basis.

    Reply
  2. FatCow Review says

    This was a interesting article to read, thank you for sharing it.

    Reply
  3. Music says

    I think this websites theme is developed pretty good.

    Reply
  4. Young Jeezy says

    This site fascinates me and is very good.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Capital Resource – Definition, Importance and Examples
  • Bond Ratings – How they work and the Agencies involved
  • Bond Market – Definition, History and Types
  • Capital Flight – Definition, Types and Examples
  • Capital Gains Tax – Definition, Strategies and Example
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARNING SERIES

  • What is Communications
  • Types of Communication

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2022 Marketing91 All Rights Reserved