Both the terms Accountability and Responsibility are used interchangeably but have quite a different meaning. It is very crucial that one should understand that both…
Difference Between Outbound logistics and Inbound Logistics
Logistic activities are an integral part of every manufacturing organization. These activities are part of the day-to-day activities of the organization. Logistic activities can be…
Marketing Tools
Marketing tools are crucial in alleviating, automating, empowering, and optimizing the marketing endeavors of a company. They also play an effective role in product development…
What is Audience Profile? Definition & Steps to Create It
An Audience profile is a target audience profile with a list of all the important characteristics of the targeted audience members who show some potential…
What Is Harvesting Strategy in Business?
A harvesting strategy is basically a plan that is used in the field of business industry which involves either canceling or cutting down the expenditure…
Mass Merchandiser Definition, Concept, Advantages
Definition: Mass merchandiser is a particular retailer or specific retail store, which is known to sell a large number of goods belonging to different categories…
Buyer Readiness State – Different Stages Of Buyer Readiness
What is the Buyer Readiness State? Buyer readiness is a particular state which denotes the willingness or the preparedness of any individual customer for buying…
What are Marketing Campaigns? Definition, Types, Examples & Best Campaigns in 2025
Marketing campaigns are like thrilling roadmaps that guide a brand toward its goals! These strategic moves are intended to achieve certain goals within a set…
360-Degree Feedback – Definition, Meaning, Benefits and Weaknesses
360-degree feedback is a process to collect feedback from several sources like the supervisor, colleague or juniors of an employee along with the customers, vendors,…
Employee Relations | Definition, Meaning Importance and Advantages
Employee relations is a part of human resource strategies that are specially created to ensure effective use of human resources to accomplish the goals, mission,…
Employee Relationship Management – Definition, Meaning, Functions
Employee relationship management is often known as ERM and is a system that encourages the relationship between an employee and the organization. This platform integrates…
An Overview of Hospitality Industry – Services and Challenges
Whenever the terms ‘Hospitality’, ‘Hospitality Industry’, ‘Hospitality Industry’ are mentioned, the picture of a large, posh hotel with a scenic view, a swimming pool with…
Laissez-Faire Leadership – Characteristics, Advantages & Example
A leader is always at the helm of affairs in any organization. He is in charge of spearheading an organization’s efforts in the direction of…
Autocratic Leadership | Characteristics, Advantages, Disadvantages
All the organizations, whether civil, political or business, need leaders. A leader is someone who, by his ability, knowledge and experience, can take decisions and…
Communication Systems: Definition, Types and Elements
Communication systems is the process of handling written or verbal messages. It’s a process called communication which is more often than not taken for granted….
