The chain of Hilton Hotel and resorts is popular around the globe. Hilton is a chain of hotel service with a combination of luxury and amenities. Hilton was the result of hard work of Conard Hilton who was on way to start a bank but bought a hotel which today is a brand name in the business of hospitality worldwide. Earlier, known as Hilton hotels is now a fame achieved with the brand name of “Hilton Hotels and resorts”. It started in 1919 and till date, it is functioning as a celebrated chain. It has its headquarters in Tyson’s corner, Virginia.
Hilton has a strong network in U.S and slowly it is expanding its horizons in other countries with stringent services in U.K. Presently, Hospitality business is at boom which results in the number of competitors in the field. Competitors of Hiltons are
- Hyatt Corporation
- Marriott International
- Starwood hotels and Resorts
- Choice Hotel International (CHH)
Products in the marketing mix of Hilton Hotel and Resorts
No one needs introduction the top – notch Hilton hospitality and luxury services. Hilton Hotel has a chain of hotels with deluxe rooms, restaurants and bars. Not just a traveller’s paradise but it also serves as the one end solution for business meeting and the events. They look for both travellers and business guests in their premises. Hilton hotels and resorts around the globe is a perfect stop to conduct a business meeting and events.
The rooms are crafted with the modern diligence and advanced amenities. The exotic food and drinks on the hotel Menus are one the best hospitality delight for its customers. Hilton also provides its member with the exclusive membership discounts and other facilities like free wi- fi, room options etc.
Request on arrival room service is a key feature for the unique room facilities and décor. Just book before you arrive at Hilton and you will be glad to receive warm welcome followed by the specifically designed services as per your need.
It is an all round service hotel with restaurants, hotel, event celebrations, wedding and banquet facility giving a gala experience to its guests.
Place in the marketing mix of Hilton Hotel and Resorts
Hilton Hotels and Resorts is engaged in the deluxe experience of providing luxurious services across the globe in 84 countries. It covers six continents with the 570 properties. Giving an open leverage Hilton properties are Owned, managed or franchised to the single entrepreneurs under the brand name of Hilton. The hotels’ global presence entails both as the traveller’s delight and the business destination. Besides, an establishment in the major vacation spots Hilton Hotel and Resorts are on spots near airports, etc which makes it easily accessible for the Travelers and business people. In spite of the International indulgence Hilton Hotel and resorts showers to the customised needs of the population.
Hilton Hotels and Resorts choose their surrounding in well- selected manner which adds to the experience of the customers. Beach- sides, peace, calmness around make it a desirable landing option for people around.
Price in the marketing mix of Hilton Hotel and Resorts
As the hotel chooses to maintain it repo with the top class and high-quality amenities it adopts the premium pricing policies for its up- scale services. The dedicated team of experts and researchers through a well-researched approach decides on the pricing. Hilton only provides with the four stars and five-star customer services with not just the sense of stay and dining but with a sense of status and Luxury.
Promotion in the marketing mix of Hilton Hotel and Resorts
Hilton is a known name in the hospitality industry, which chooses to select the unique promotional activities to help them stand out of the crowd. Hilton provides for the exclusive membership to the people. Well- dedicated team and staff focus on marketing strategies to bring about a new and unique marketing indulgence. The best which is followed in marketing strategies of Hilton is to keep track on the results of any strategy which has given a strong feedback to the promotional strategies of Hilton.
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