Marketing91

  • Home
  • Categories
    • Marketing
      • Advertising
      • Branding
      • Sales
      • Retailing
      • Consumer Behavior
      • Distribution
      • Market Research
      • Pricing
      • Product Management
      • Strategy
      • Segmentation
      • Targeting
      • Positioning
      • Services Marketing
      • Articles
    • Digital Marketing
      • Blogging
      • SEO
      • E-commerce
      • Email marketing
      • Social Media Marketing
      • Facebook Marketing
    • Brands Analysis
      • Marketing Mix
      • SWOT of Brands
      • Strategies
      • Competitors
      • Lists
      • Expensive
    • Management
      • Customer Management
      • Communication
      • Leadership
      • Decision Making
      • Delegation
      • Organizational Management
      • Motivation
      • Personal Development
      • Project Management
      • Risk Management
      • Team Management
      • Time Management
    • Careers
      • Interviews
    • Business
      • Business Models
      • Logistics
      • Supply Chain
    • Human Resources
    • Skills
  • News
  • About Us
    • Contact Us
  • Academy
Home » Brands » Marketing Mix of Brands » Marketing Mix of Sprite – Sprite Marketing mix

Marketing Mix of Sprite – Sprite Marketing mix

June 6, 2023 By Hitesh Bhasin Filed Under: Marketing Mix of Brands

Advertisements

Sprite is known as the smartest of all aerated drinks, simply because that’s what it communications represents. 7 Up, which is the main competitor of sprite, is a really cool dude. On the other hand, Sprite is someone sarcastic and clever, who always gets away with his tricks.

Being from the portfolio of Coca Cola, Sprite has earned a name for itself across the world as it has far and wide distribution. Here is the Marketing mix of Sprite including the 4 P’s.

About Sprite

  • Type: Soft drink
  • Industry: Beverages
  • Founded: 1959
  • Founders: The Coca-Cola Company
  • Headquarters: Atlanta, Georgia, United States
  • Area served: Worldwide
  • Current CEO: James Quincey
  • Number of employees: Over 186,000
  • Major products: Sprite soft drink

Marketing mix of Sprite

Table of Contents

  • Product in the Marketing mix of Sprite
  • Place in the marketing mix of Sprite
  • Price in the Marketing mix of Sprite
  • Promotions in the Marketing mix of Sprite

Product in the Marketing mix of Sprite

  1. Sprite is a colorless, clear, lime flavored, non caffeinated cold drink. It immediately differentiates itself from other cold drinks which are mostly colored.
  2. Sprite is majorly marketed as a refreshing drink for its consumers. It uses the color green for its packaging which is the color of plants, trees or greenery. It relaxes the consumer and refreshes him.
  3. Due to its clear color as well as nature of the drink (lime flavored), it is also used as an additive for several other drinks. Most commonly, many mocktails, cocktails or even hard drinks are served with sprite.
  4. Sprite was first introduced as a “Clear lemon Fanta” in Germany in 1959, and in the US in 1961. Since that day Sprite has not looked back and has been a hit with most.
  5. The intention of bringing Sprite as a product to the market was that Coca cola wanted to compete with 7 Up which was introduced by Dr Pepper Snapple group in US, and later on branded with Pepsi for the rest of the world.
  6. Some of its variants are the main Sprite, Sprite zero, Sprite cranberry, Sprite Zero cranberry and the Sprite tropical mix.
Also Read  Marketing Mix Of OPPO - OPPO Marketing Mix

Place in the marketing mix of Sprite

  1. Being a popular drink especially due to its additive nature, Sprite is distributed far and wide. It was present in 190 countries as of 2015 and is the Worlds leading lime flavored drink.
  2. Sprite is backed by Coca cola, which itself has a larger distribution network then Pepsi. Hence it is safe to say that Sprite has a larger distribution network then 7 Up.
  3. Being an FMCG product, Sprite follows the same distribution channel as most FMCG companies. It moves from its production plant in germany, to its depot warehouses. It is the delivered to the various distributors of Sprite. From the distributors it goes to Retailers and then finally to consumers. Many modern retailers directly purchase from Sprite company, and in this case the material moves from Depot warehouse to the warehouse of modern retailer.
  4. The place of distribution is varied and as it is a mass product, you will find its presence in all corners. It is sold through normal convenience stores, retail stores, modern retailers, hypermarkets, online. Any channel you think of, will have the presence of sprite.

Price in the Marketing mix of Sprite

  1. Like any other cold drink Sprite also has a competitive price
  2. The market is too narrow for any cold drink to try any other pricing other than competitive pricing.
  3. Pepsi’s 7 UP being closely priced, they are always at loggerheads and the main differentiation is the distribution point between them.

Promotions in the Marketing mix of Sprite

  1. Localized taglines – In India Sprite uses the tagline “Clear hai” or “Sprite bujhaye pyaas, baki sab bakwaas”. It uses other taglines in other companies
  2. Packaging is pretty in green. Both 7 Up and Sprite have green packaging, targeted towards the freshness of lime, but when seen on a shelf, you will find Sprite having better looking packaging.
  3. The brand always tries to differentiate itself showcasing itself as a funny and clever brand.
  4. Uses ATL as well as BTL marketing prominently. In ATL, majorly television is used, whereas in BTL, sponsorships, point of purchase advertising, trade promotions as well as consumer discounts are used.
Also Read  Marketing Mix of Voltas - Voltas Marketing Mix

This was the Marketing mix of Sprite. Read more to know the SWOT analysis of Sprite.

Advertisements
Liked this post? Check out these detailed articles on Topic of Marketing Mix of Brands

Alternatively, check out the Marketing91 Academy, which provides you access to 10+ marketing courses and 100s of Case studies.

Marketing91 Academy

About Hitesh Bhasin

Hi, I am an MBA and the CEO of Marketing91. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. Business is my passion and i have established myself in multiple industries with a focus on sustainable growth. You will generally find me online at the Marketing91 Academy.

Related posts:

  1. Marketing Mix of LG – LG marketing Mix
  2. Marketing Mix of Hewlett Packard – HP marketing mix
  3. Marketing Mix Of Apollo Tyre’s – Apollo tyre’s marketing mix
  4. Marketing Mix of Baskin Robbins – Baskin Robbins marketing mix
  5. Marketing Mix of General Electric – GE Marketing mix
  6. Marketing Mix of Hilton Hotel and Resorts – Hilton Hotel and Resorts Marketing Mix
  7. Marketing Mix Of Raymond – Raymond Marketing Mix
  8. Marketing Mix Of Schneider Electric – Schneider Electric Marketing Mix
  9. Marketing Mix of Urban Ladder – Urban Ladder Marketing Mix
  10. Marketing Mix of WordPress – WordPress Marketing Mix

Join the Marketing91 Academy

Marketing Masterclass

Management Masterclass

Management Masterclass

Communication Course

Communication Masterclass

View All Courses
Economics Masterclass

Economics Masterclass

Sales Masterclass

Sales
Masterclass

Advertising Masterclass

Advertising Masterclass

View All Courses
Leadership Masterclass

Leadership Masterclass

Branding Masterclass

Branding
Masterclass

Strategy Masterclass

Strategy
Masterclass

View All Courses
Not found what you are looking for? Search this website.

Comments

  1. Karan says

    Hie ,
    I am great fan of your writing. Your blog are anyday better than Kotler because its more practical and mostly the writing is about Indian brands.
    I wanted to ask you something related to marketing . I am in first year and I intend to take marketing along with analytics .So can you suggest me some good courses for analytics , digital marketing

    Thank you

    Reply
    • Hitesh Bhasin says

      I am personally a fan of the SP Jain institute of Management. And i love all the various courses they offer. But at the same time, i do not know which part of India you are from. So do check with them whether they have an online course or whether the college has a branch anywhere near. But please note – I highly recommend a private course rather then an online course. In a private course, there is someone to answer your questions. And interaction makes you better as a professional.

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts
  • 11 Marketing lessons from Facebook
  • Informational Power: Definition, Sources and Importance
  • Reward Power in Leadership: Definition and Examples
  • Expert Power: Definition, Examples and Development
  • Legitimate Power: Definition, Examples, Advantages and Disadvantages

Marketing91

MORE INFO

  • About Marketing91
  • Marketing91 Team
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Editorial Policy
  • Advertise
  • Contact us
  • Sitemap

WE WRITE ON

  • Marketing
  • Business
  • Management
  • Brands
  • Digital Marketing
Search
[email protected]

Copyright © 2023 Marketing91 All Rights Reserved