MAC Cosmetics was first established in the year 1984 by a beautician Frank Toskan and a salon owner Frank Angelo. The makeup artistes till then…
Why Sales motivation is important and what are Objectives of Sales motivation?
Sales is one of the toughest jobs out there simply because of the number of rejections involved to reach a sales target. You have to…
Top 21 Samsung Competitors & Alternatives in 2025
The top Samsung Competitors are Apple, Huawei, Xiaomi, Oppo, Vivo, Lenovo, Sony and others. There is no doubt that Samsung is the leader where Smartphones…
Top 14 Consumer durable companies across the world
One of the strongest industry which helps a nations development and is a sign of how developed the nation is, is consumer durable industry. There…
SWOT analysis of Tommy Hilfiger
An up-market American brand that sells clothing, accessories and other merchandise Tommy Hilfiger Corporation was established by the famous designer Thomas Hilfiger in the year…
What is a high involvement product and characteristics of High involvement purchase?
A high involvement product is a product where extensive thought process is involved and the consumer considers a lot of variables before finally making a…
Marketing Strategy of American Express
The pioneer and one of the companies revolutionising the digital payment system are aggressively capturing the developing nations. Founded in 1850 as a joint stock…
What is the Difference Between Efficiency and Effectiveness?
When it comes to running a business, understanding the difference between efficiency and effectiveness is essential. Efficiency means doing more with fewer resources – focusing…
What is a Low involvement product or Low involvement purchase?
There are many different types of purchases which a consumer might make. But if we measure the purchasing behavior of the customer on the basis…
SWOT Analysis of GSK (Updated 2025)
Let’s understand the SWOT analysis of GSK by exploring its strengths, weaknesses, opportunities, and threats. GlaxoSmithKline (GSK) is a significant healthcare company that develops medications,…
Top 19 Nike Competitors & Alternatives in 2025
Nike is the leading sports footwear brands in the world and is known as one of the top 3 amongst the trio leading the sports…
10 Factors influencing High involvement purchase
If you look at the family life cycle, you will find that as a person grows in stature in his life, he begins purchasing more and…
SWOT analysis of Mitsubishi Motors (Updated 2025)
Let’s explore the detailed SWOT Analysis of Mitsubishi Motors by understanding its strengths, weaknesses, opportunities, and threats. Mitsubishi Motors Corporation is a global automotive leader…
Strength in SWOT analysis – Examples of strengths for SWOT analysis
Whenever you do an internal analysis or SWOT analysis of a company, you first observe the strengths of the company. The reason for observing the…
SWOT Analysis of ITC (Updated 2025)
Let’s explore the SWOT Analysis of ITC by understanding its strengths, weaknesses, opportunities, and threats. Indian conglomerate ITC Limited is famous. Since 1910, it has…
