A high involvement product is a product where extensive thought process is involved and the consumer considers a lot of variables before finally making a…
Marketing Strategy of American Express
The pioneer and one of the companies revolutionising the digital payment system are aggressively capturing the developing nations. Founded in 1850 as a joint stock…
What is the Difference Between Efficiency and Effectiveness?
When it comes to running a business, understanding the difference between efficiency and effectiveness is essential. Efficiency means doing more with fewer resources – focusing…
What is a Low involvement product or Low involvement purchase?
There are many different types of purchases which a consumer might make. But if we measure the purchasing behavior of the customer on the basis…
SWOT Analysis of GSK (Updated 2025)
Let’s understand the SWOT analysis of GSK by exploring its strengths, weaknesses, opportunities, and threats. GlaxoSmithKline (GSK) is a significant healthcare company that develops medications,…
Top 19 Nike Competitors & Alternatives in 2025
Nike is the leading sports footwear brands in the world and is known as one of the top 3 amongst the trio leading the sports…
10 Factors influencing High involvement purchase
If you look at the family life cycle, you will find that as a person grows in stature in his life, he begins purchasing more and…
SWOT analysis of Mitsubishi Motors (Updated 2025)
Let’s explore the detailed SWOT Analysis of Mitsubishi Motors by understanding its strengths, weaknesses, opportunities, and threats. Mitsubishi Motors Corporation is a global automotive leader…
Strength in SWOT analysis – Examples of strengths for SWOT analysis
Whenever you do an internal analysis or SWOT analysis of a company, you first observe the strengths of the company. The reason for observing the…
SWOT Analysis of ITC (Updated 2025)
Let’s explore the SWOT Analysis of ITC by understanding its strengths, weaknesses, opportunities, and threats. Indian conglomerate ITC Limited is famous. Since 1910, it has…
SWOT Analysis of Pedigree
Pedigree Petfoods is a fully owned subsidiary of the confectionery major Mars headquartered in Virginia, USA. Pet food across the world has always been synonymous…
What is communications mix and its role in Marketing?
There are multiple components of a communications mix. The communications mix in marketing comprises of the various ways that a company can communicate with its…
Geographical pricing and its application in Marketing
As the name suggests, geographical pricing is a pricing model where the final price of the product is decided on the basis of the geography…
SWOT Analysis of Motorola Inc
Motorola Inc is a technology and communications company based out of Illinois, USA. The company was started in 1926 by two brothers Paul & Joseph…
What is the Importance of strategy to a Business or an Organization?
A document which is most important to your business or to your organization is the Marketing plan. This marketing or business plan is made after…
