Marketing91

  • Home
  • All Tutorials
    • Marketing
      • Advertising
      • Branding
      • Sales
      • Retailing
      • Consumer Behavior
      • Customer Management
      • Distribution
      • Market Research
      • Pricing
      • Product Management
      • Strategy
      • STP Marketing
      • Services Marketing
    • Digital Marketing
    • Brands Analysis
      • Marketing Mix
      • SWOT of Brands
      • Strategies
      • Competitors
      • Lists
    • Management
      • Communication
      • Leadership
      • Decision Making
      • Team Management and Delegation
      • Organizational Management
      • Motivation
      • Personal Development
      • Project & Risk Management
      • Time Management
      • Operations Management
    • Careers
      • Interviews
    • Business
      • Business Models
    • Human Resources
    • Skills
  • Marketing News
  • About Us
    • Contact Us
  • Academy
Home » Marketing Mix of Brands » Marketing Mix Of Radisson – Radisson Marketing Mix

Marketing Mix Of Radisson – Radisson Marketing Mix

May 22, 2023 | By Hitesh Bhasin | Filed Under: Marketing Mix of Brands

Radisson Hotels is of American origins and is associated with Hospitality and Tourism industry as it deals in resorts and hotels. It was founded in the year 1909 and is a subsidiary of its parent company Carlson Rezidor Hotel Group.  Radisson is a globally recognised and trusted brand that has been able to create a distinctive name for itself in the global market. It faces competition from several rival brands and some of its competitors are as follows-

  • Hilton
  • Ritz Carlton
  • Starwood Hotels and Resorts
  • Four Seasons Hotels
  • Mariott

About Radisson

  • Type: The hotel chain
  • Industry: Hospitality
  • Founded: 1909
  • Founder: Curt Carlson
  • Headquarters: Minnetonka, Minnesota, United States
  • Area served: Worldwide
  • Key people: Jim Citrin (Chairman) and Federico Gonzalez (CEO)
  • Number of employees: 75,000+

Table of Contents

  • Product in the  Marketing Mix Of Radisson :
  • Place in the Marketing Mix Of Radisson :
  • Price in the Marketing Mix Of Radisson :
  • Promotion in the Marketing Mix Of Radisson :

Product in the  Marketing Mix Of Radisson :

Radisson is an international brand and operates with help of several brand names like Radisson RED, Radisson Blu, Park Inn and Radisson. It offers luxurious settings and authentic hospitality designed to please its high profile, clients.  

Rooms are air-conditioned, elegant and comfortable and include attached bathroom along with newspaper, tea/coffee maker, television, telephone, convenient plug points, safe vault, refrigerator, bathrobes, slipper and full-time room service.

Other services and amenities  include wake-up facility, valet services, 24*7 reception services, currency exchange, fax-on-demand, doctor-on-demand, spa, sauna, Jacuzzi, swimming pool, hair salon, luggage storage, dry cleaning, courier, acceptance of credit cards, continuous Wi-Fi connection, banquet hall, babysitting options, pick-up and drop-out to airports and transport-on-demand. It has several dining options with different types of cuisine to suit individual needs.

Marketing Mix Of Radisson

Place in the Marketing Mix Of Radisson :

Radisson Hotels has a global presence of nine hundred and ninety locations that has spread to seventy-three countries in the world. It has its headquarters base at Minnetonka in the United States. Most of Radisson brand hotels are in the United States with its first one at Minneapolis. Radisson Blu operates one hundred and fifty-eight hotels and has been built in places like Asia, Africa and Europe. Radisson Blu Edwardian Hotels are fourteen in number and this luxury line is located in Manchester and London area like Sussex, Berkshire and Oxford Street.

Also Read  Marketing Mix of Cathay Pacific

Radisson Red has been targeted at travellers with first one at Brussels. Park Inn is its mid-scale range located at one hundred and twenty-seven places. The company has a widespread distribution network that includes operation and management with help of franchise system. Radisson has opened all its hotels at strategic and high-profile places like near airports and at posh and urban localities. It offers online booking services via its website that is upgraded regularly to upload related and latest information.

Price in the Marketing Mix Of Radisson :

Radisson has targeted business travellers, honeymooners, wedding parties and leisure travellers as its potential customers. It operates a diversified range of hotels that include premium, luxury and mid-scale. For its luxury and premium hotels, Radisson has adopted a premium and high-scale pricing policy. It caters to an upper class section of society that does not bother about prices. Radisson puts its onus on offering superior and qualitative products and impeccable services to attract them.

The hotel is aware that its target customers will not mind shedding additional bucks for quality and status. For its mid-scale range of hotels, it has adopted a mid-premium pricing and kept it affordable and reasonable. Radisson has also implemented a promotional pricing policy to reward its loyal and regular customers by offering them quite a few incentives.

Promotion in the Marketing Mix Of Radisson :

Marketing Mix Of Radisson 2

Radisson is a powerful global brand that delivers contemporary products and services in the hospitality sector. Its service philosophy is yes I can and describes the positive mentality of its management. Radisson has implemented several promotional strategies to increase its brand awareness. It is heavily dependent on mouth publicity as satisfied customers become loyal and regular ones and recommend it to others also. Radisson believes in individual attention and hence relates to its customers on personal levels. It sends emails and SMS to its regular patrons offering coupons for up-gradation or free services to reward their loyalty towards Radisson. It has tie-ups with numerous travel agents and offers incentives and package discounts so as to increase its customer base. Radisson is aware of its social responsibility and takes part in CSR activities.

Also Read  Marketing Mix Of Royal bank of Canada - Royal bank of Canada Marketing Mix

Liked this post? Check out the complete series on Marketing Mix

About Hitesh Bhasin

Hitesh Bhasin is the CEO of Marketing91 and has over a decade of experience in the marketing field. He is an accomplished author of thousands of insightful articles, including in-depth analyses of brands and companies. Holding an MBA in Marketing, Hitesh manages several offline ventures, where he applies all the concepts of Marketing that he writes about.

Related posts:

  1. Marketing Mix of Crocs – Crocs Marketing Mix
  2. Marketing Mix of Electrolux – Electrolux Marketing Mix
  3. Marketing Mix Of General Motors – General Motors Marketing Mix
  4. Marketing Mix Of Hotmail – Hotmail Marketing Mix
  5. Marketing Mix Of Jockey – Jockey Marketing Mix
  6. Marketing Mix Of Lee Cooper – Lee Cooper Marketing Mix
  7. Marketing Mix Of Maybelline – Maybelline Marketing Mix
  8. Marketing Mix Of Mufti – Mufti Marketing Mix
  9. Marketing Mix Of Paytm – Paytm Marketing Mix
  10. Marketing Mix Of Spice Jet – Spice Jet Marketing Mix
Not found what you are looking for? Search this website.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Top 28 HelloFresh Competitors (Updated in 2023)
  • Top 30 Booking.com Competitors (Updated in 2023)
  • Top 30 Shopify Competitors (Updated in 2023)
  • Top 27 Salesforce Competitors (Updated in 2023)
  • Top 23 Google Competitors in 2023
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Marketing91 Team
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Editorial Policy
  • Advertise
  • Contact us
  • Sitemap

WE WRITE ON

  • Marketing
  • Management
  • Strategy
  • Skills
  • Careers
  • Digital Marketing
  • Business
  • Human Resources
  • Operations Management
  • Marketing News
  • SWOT's
  • Marketing mix's
  • Competitors
  • Strategies
  • Lists
Search
[email protected]

Copyright © 2023 Marketing91 All Rights Reserved