Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
      • Retail Tutorials
      • Market Research
      • Customer Management
    • Strategy
    • Management
    • Advertising
    • Branding
    • Business
    • Finance
    • Sales
    • Career Guidance
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
    • TOP 10
  • Courses
Home » Marketing Mix » Marketing Mix Of Minute Maid – Minute Maid Marketing Mix

Marketing Mix Of Minute Maid – Minute Maid Marketing Mix

May 10, 2019 By Hitesh Bhasin Tagged With: Marketing Mix

Minute Maid is associated with the beverage industry and is actually a line of fruit juice and soft drinks. It was founded in the year 1945 and is a subsidiary of its parent company The Coca-Cola Company. Minute Maid is projected as a complete brand with a winning formula of the qualitative product, strong distribution, affordable prices and great marketing. It faces competition from following companies-

  • Tropicana
  • Delmonte Juice
  • Onjus

Table of Contents

  • Product in the Marketing Mix Of Minute Maid :
  • Place in the Marketing Mix Of Minute Maid :
  • Price in the  Marketing Mix Of Minute Maid : 
  • Promotions in the Marketing Mix Of Minute Maid : 

Product in the Marketing Mix Of Minute Maid :

Minute Maid is the largest marketer in the world of drinks and fruit juices. It is sold under its own brand name in most countries except in Norway and Central Europe where it is sold under brand names Fruitopia and Cappy respectively. It became the first company in the world to offer orange juice in concentrated form. Minute Maid is 100% fruit juice with no added sugar, no preservatives, no artificial additives and nor is carbonated. All its variants are 100% blends of fruit juices. Diversified product portfolio of this fruit-based beverage brand includes more than one hundred varieties and flavours and some of them in consumer market currently are as follows-

  • Minute Maid Orange-Mango Nectar Blend
  • Minute Maid Guava Nectar
  • Minute Maid Calcium Enriched Orange Peach
  • Minute Maid Calcium Enriched Orange
  • Minute Maid Calcium Enriched Breakfast blend
  • Minute Maid White Grape
  • Minute Maid Apple Juice
  • Minute Maid Mango Juice
  • Minute Maid Mixed Fruit
  • Minute Maid Nimbu Fresh
  • Minute Maid Frozen Concentrated Orange Juice
  • Minute Maid Concentrated Limeade
  • Minute Maid concentrated Lemonade
  • Minute Maid Premium Lemonade
  • Minute Maid Light Lemonade
  • Minute Maid tropical Blend
  • Minute Maid Berry Blend
  • Minute Maid Pulpy Orange

Place in the Marketing Mix Of Minute Maid :

Minute Maid is a well-known company with product presence in several global countries like India, Norway, Brazil, Canada, China, France, Iceland, Indonesia, Japan, Malaysia, Mexico, Netherlands, Russia, Spain, Vietnam and United States. Its headquarters were shifted from Houston to Texas in the United States in the year 2009, February 16th.

Minute Maid has put special emphasis on its distribution policy so that its products are available in every nook and corner for mass market consumption. Its channel includes the traditional network of distributor, wholesaler, retailer so as to reach the consumer via discount stores, food stores, grocery market, corner shops, café, hotels, restaurants, airport cafes, stalls at railway stations and malls.

Price in the  Marketing Mix Of Minute Maid : 

Minute Maid has targeted middle and lower income people as its target customer. It is actually a drink for the mass market. Pricing is also greatly dependent on geographical segments as prices in two places may vary. Minute Maid faces stiff competition from several brands and has maintained a competitive pricing strategy that keeps its product prices marginally closer to the prices set up by its competitors.

It has maintained reasonable and affordable rates so that it can penetrate in further markets related to both urban and rural sector of any country by adopting penetration policy. Minute Maid has a diversified product portfolio that offers all its products at pocket-friendly rates to gain maximum volumes and greater revenues.

Promotions in the Marketing Mix Of Minute Maid : 

Marketing Mix Of Minute Maid 2

Minute Maid is known for its excellent advertising and branding plans. It has adopted an aggressive promotional policy to create brand awareness about its products. Minute Maid adopted extensive sampling of some new variants to create product visibility. It has launched several ad campaigns highlighting it as healthy refreshment with several variants to suit individual needs.

It has taken help of traditional marketing channels and advertisers via newspaper ads, in popular channels of television during prime time, regional stations of radio as it has once again gained immense popularity and in several magazines that have a wider reach. Minute Maid has also started advertising on social media via Twitter, Facebook, YouTube and Instagram. It has roped in several famous personalities to market its products at international and domestic levels. For instance, Eason Chan, a popular singer from Hong Kong and Ella Chen, Taiwan Singer has been roped in as its brand ambassador.

Share this post:

Share on Facebook Share on Twitter Share on LinkedIn Share on Email Share on WhatsApp
Digiaide Marketing and Digital Marketing Courses

Related posts:

  1. Marketing mix of Dabur Real Juice
  2. Marketing mix of Coca Cola – Coca cola marketing mix
  3. Marketing Mix Of Mentos – Mentos Marketing Mix
  4. Marketing Mix of Del Monte – Del Monte Marketing Mix
  5. Marketing mix of Aquafina – Aquafina Marketing mix
  6. The Marketing mix of Apple inc – Apple company marketing mix
  7. Marketing Mix Of Maaza – Maaza Marketing Mix
  8. Marketing Mix Of Captain Morgan – Captain Morgan Marketing Mix
  9. Marketing Mix Of Fanta – Fanta Marketing Mix
  10. Marketing mix of Garnier – Garnier marketing mix

What Do You Want To Learn About? (Start Here)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  10. Customer Management
  11. Top 10 Lists
  1. Internet Marketing
  2. Blogging
  3. Search Engine optimization
  4. E-commerce
  5. Facebook Marketing
  6. Social Media Marketing
  7. Business Model of Brands
  8. Marketing Mix of Brands
  9. Brand Competitors
  10. Strategy of Brands
  11. SWOT of Brands
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Books of Accounts – Definition, Formats and Types
  • Capital Reserves – Definition, Example and Exceptions
  • Book Value Formula – Definition and Calculation
  • Cash-and-Carry Wholesaler – Definition and Features
  • Cash Accounting – Definition, Example, Pros and Cons
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARNING SERIES

  • What is Communications
  • Types of Communication

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2022 Marketing91 All Rights Reserved