JK Tyres Ltd is associated with automotive sector via its dealings in the tyre industry. It is of Indian origin and an associated company of JK Organisation. It is a public company and was founded in the year 1874. JK Tyres Ltd has targeted heavy-equipment as well as consumer vehicle companies as its potential customers. The company is mainly in B2B marketing and has gone with several tie-ups with leading companies in auto-sector. JK Tyres Ltd is the leader in the production of Radial tyres for bus and truck in India. Some of its main competitors are as follows-
- MRF
- Apollo Tyres
- Dunlop
- CEAT Tyres
- Yokohama
- Goodyear
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Product in the Marketing Mix Of JK Tyres Ltd :
Best quality, latest technology and consistent innovation have been the mantra of JK Tyres Ltd. The company has a good understanding of customer requirements and are regularly improving their own efficiency levels.
It deals in manufacturing of flaps, tubes and tyres. JK Tyres Ltd was the first brand to introduce radials for passenger cars. Its tyres are for an entire spectrum of SUVs and cars ranging from Nano, Audi, Mercedes and BMW.
UX1 is a high-performance tubeless radial and its subtle and aristocratic design offers better handling and best comfort. Elanzo NXT has aggressive pattern type that offers exceptional handling power for SUVs. VECTRA is a reliable radial for Sedans and Ultima NEO is for Hatchback. The brand has introduced Challenger Tyre Series for scooters, motorcycles, trucks and buses. Truck and bus tyres account for 19% of total tyres in India. Product portfolio of JK Tyres Ltd includes items like-
- Passenger car tyres
- Farm tyres
- Off-road tyres
- Truck/Bus Bias
- LCV/SCV Bias
- Truck/Bus Radial
- LCV Radial
- Industrial and Specialty tyres
- PCR
- Racing
- OTR
- Military/Defence
Place in the Marketing Mix Of JK Tyres Ltd :
JK Tyres Ltd has an international presence in nearly eighty global countries spread over six continents. Headquarter base of the company is located in New Delhi in India. It has six manufacturing facilities in India with each located at Chennai in Tamil Nadu, Kankroli in Rajasthan, Banmore in Madhya Pradesh and three at Mysore in Karnataka.
It has acquired a Mexican company Tornel which has three manufacturing facilities in Mexico. Recently JK Tyres Ltd has acquired Laksar facility in Haridwar taking its manufacturing plant count to ten. R&D division of the company is in Kankroli with two branches in Chennai and Faridabad. Their distribution network is wide and robust. It includes services of 3,500 dealerships and 134 stock, service and sales points located throughout India.
Price in the Marketing Mix Of JK Tyres Ltd :
JK Tyres Ltd is a customer-friendly organisation and is known to look after the interests of its customers. Tyre prices are comparatively lower in the domestic market than in the international market. The company is always on a look-out to increase its market share. It faces stiff competition from other companies, who have kept similar price ranges for their products. JK Tyres Ltd has adopted a competitive pricing policy for its tyres that is affordable as well as reasonable. It has also maintained a penetration pricing policy as it wants to extend its existing market share. The company has put more focus on increasing its sales figures as it realises that an increase in volume will generate greater revenues.
Promotions in the Marketing Mix Of JK Tyres Ltd :
JK Tyres Ltd is a reputed brand with an aggressive marketing policy for its products. It has launched ad campaigns via television, radio, newspaper, hoardings, magazines and social media platforms. Its ads are also displayed on the sides of several vehicles like trams, bus and Lorries. They have been able to build a positive name for its brand through its innovative ideas.
The company has launched an innovative concept Dial a tyre service, that results in delivery of a tyre at doorstep after placing an order. It also introduced Steel Wheel Initiative that is a single-stop service cum sales centre. It is an avid participant in several sports and events. It sponsors JK Tyre National Racing Championship. The company received Brand of the Year Award in the year 2015.
