Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
      • Retail Tutorials
      • Market Research
      • Customer Management
    • Strategy
    • Management
    • Advertising
    • Branding
    • Business
    • Finance
    • Sales
    • Career Guidance
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
    • TOP 10
  • Courses
Home » Marketing Mix » Marketing Mix Of Jack Daniels – Jack Daniels Marketing Mix

Marketing Mix Of Jack Daniels – Jack Daniels Marketing Mix

February 8, 2019 By Hitesh Bhasin Tagged With: Marketing Mix

Jack Daniels is a subsidiary of its parent company Brown-Forman and is of American origins. It is associated with the beverage industry and deals in distillation and manufacturing of Tennessee whisky. Jack Daniels occupies the first position in the world in terms of whisky selling. The brand was founded in the year 1875 by its founder Jack Daniels and has targeted urban individuals of the upper class as its potential customers. It faces competition from brands like

  • Johnie Walker
  • Bell’s
  • Black and White

Table of Contents

  • Product in the Marketing Mix Of Jack Daniels :
  • Place in the Marketing Mix Of Jack Daniels :
  • Price in the Marketing Mix Of Jack Daniels :
  • Promotions in the Marketing Mix Of Jack Daniels :

Product in the Marketing Mix Of Jack Daniels :

Jack Daniels is an iconic brand and has been projected as a working man’s dream whisky. It has a distinctive and unique flavour derived from four single grains, fifty single-malts and from fingerprint malts from Glenburnie and Milton duff. Highest standards are maintained while selecting and crafting of Jack Daniels whisky.

Some variants of Jack Daniels from its product kit are as follows-

  • Old No 7 also popularly known as Black Label
  • Tennessee Honey
  • Gentleman Jack
  • Tennessee Fire
  • Single Barrel
  • Green Label
  • Silver Select
  • 1907
  • Winter Jack
  • Single Barrel Rye
  • Single Barrel Barrel Proof
  • Sinatra Century
  • Sinatra Select
  • 27 Gold

Brand has commemorated special events by producing special bottling and some of them are as follows-

  • Maxwell House
  • Inaugural
  • Riverboat Captain
  • Jack Daniels Monogram
  • 70TH Anniversary
  • Gentleman Jack’s Limited Edition
  • White Rabbit Saloon
  • Sinatra’s 100th Birthday
  • Holiday Select Series

Marketing Mix Of Jack Daniels

Place in the Marketing Mix Of Jack Daniels :

Jack Daniels is one the most popular and desired whisky brand in the global market and its products are obtainable in most cities and countries of the world. It has its headquarters base and also its distillery at Lynchburg in Tennessee, US. Since the year 1956, Jack Daniels Distillery is owned by its parent company Brown-Forman Corporation.

Jack Daniels products are sold in places like United States, United Kingdom, Australia, France and Germany. The brand has a strong distribution network that helps it in selling its products to most countries with help of Franchisee system. One can easily find a variant of Jack Daniels in a liquor shop, clubs, pub or bars, hotels and restaurants.

Price in the Marketing Mix Of Jack Daniels :

Jack Daniels is a high-quality product loved by whisky drinkers. It is said that once a person has tasted this brand it becomes impossible for him to drink another brand of whisky. Jack Daniels has adopted a premium pricing policy for its high-end products. People love this whisky and are willing to pay for it even if it is priced a bit higher than the prices of its competitors.

A whisky drinker will not compromise on the taste and flavour of his drink and hence the brand has been able to maintain its pricing policy even after such a long period of time. High sales figures have resulted in greater revenues for brand Jack Daniels.

Promotions in the Marketing Mix Of Jack Daniels :

Marketing Mix Of Jack Daniels 2

Jack Daniels has a very high brand recall and this has been possible because of its qualitative product and extensive promotional policies. It has a distinctive packaging in square bottles that is easily recognisable to its fans. A brand has taken help of various advertising tools and its ads are shown via social media, television, newspapers, magazines and billboards. One of the main reasons for such high popularity of Jack Daniels is because of mouth publicity. People love its taste and flavour and are always eager to share their experience with other fellows.

Famous personalities have gone on record admitting their love for products belonging to Jack Daniels. Some of them are Frank Sinatra, Lemmy Kilmister, Michael Anthony and Hank Williams Junior. Jack Daniels as a brand has been an avid participator of events and sports to create visibility for its products. It sponsored various sports events including V8 Supercar teams Kelly Racing and Perkins Engineering from years 2006-2015, Richard Childress Racing 07 car in years 2005-2009 for NASCAR Sprint Cup Series. He also sponsored tours of Zac Brown Band.

Share this post:

Share on Facebook Share on Twitter Share on LinkedIn Share on Email Share on WhatsApp
Marketing91 Courses

Related posts:

  1. Marketing Mix Of Jack And Jones – Jack And Jones Marketing Mix
  2. Marketing Mix of United Spirits – United Spirits Marketing Mix
  3. Marketing Mix Of Chivas – Chivas Marketing Mix
  4. Marketing Mix Of Teacher’s – Teacher’s Marketing Mix
  5. Marketing Mix Of Johnnie Walker – Johnnie Walker Marketing Mix
  6. Marketing Mix Of Imperial Blue – Imperial Blue Marketing Mix
  7. Marketing mix of Banana Republic
  8. Marketing mix of Whirlpool – Whirlpool Marketing mix
  9. The Marketing mix of Apple inc – Apple company marketing mix
  10. Marketing mix of Nestle – Nestle marketing mix

What Do You Want To Learn About? (Start Here)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  10. Customer Management
  11. Top 10 Lists
  1. Internet Marketing
  2. Blogging
  3. Search Engine optimization
  4. E-commerce
  5. Facebook Marketing
  6. Social Media Marketing
  7. Business Model of Brands
  8. Marketing Mix of Brands
  9. Brand Competitors
  10. Strategy of Brands
  11. SWOT of Brands
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Hedonic Pricing – Advantages and Disadvantages
  • Commercial Bank – Importance, Functions and Examples
  • Hard Asset – Definition, Examples, Benefits and Risks
  • Collective Responsibility – Definition, Meaning and Examples
  • Facility Management – Definition, Importance and Future
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARNING SERIES

  • What is Communications
  • Types of Communication

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2022 Marketing91 All Rights Reserved