Marketing91

  • Home
  • Categories
    • Marketing
      • Advertising
      • Branding
      • Sales
      • Retailing
      • Consumer Behavior
      • Distribution
      • Market Research
      • Pricing
      • Product Management
      • Strategy
      • Segmentation
      • Targeting
      • Positioning
      • Services Marketing
      • Articles
    • Digital Marketing
      • Blogging
      • SEO
      • E-commerce
      • PPC
      • Email marketing
      • Social Media Marketing
      • Facebook Marketing
    • Brands Analysis
      • Marketing Mix
      • SWOT
      • Strategies
      • Competitors
      • Lists
      • Expensive
    • Management
      • Customer Management
      • Communication
      • Leadership
      • Decision Making
      • Delegation
      • Organizational Management
      • Motivation
      • Personal Development
      • Project Management
      • Risk Management
      • Team Management
      • Time Management
    • Careers
      • Interviews
    • Business
      • Business Models
      • Logistics
      • Supply Chain
    • Human Resources
    • Skills
  • News
  • About Us
    • Contact Us
  • Academy

Marketing Mix Of Jack And Jones – Jack And Jones Marketing Mix

May 29, 2023 By Hitesh Bhasin Filed Under: Marketing Mix of Brands

Jack and Jones is a subsidiary brand of its parent company Bestseller. It is associated with retail and lifestyle industry and deals in apparel and footwear for men. Main USP of this brand is its style quotient that defines its brand as confident, casual and cool. It has been ranked as number one menswear brand in Europe.  Jack and Jones caters to urban men who are fashion conscious and demands the best look for themselves. The brand became a reality in the year 1990 and at present its rival companies in this field are as follows-

  • Tommy Hilfiger
  • Wrangler
  • Levi’s
  • Bench
  • Lucky
  • Diesel

About Jack & Jones

  • Type: Fashion retailer
  • Industry: Clothing
  • Founded: 1990
  • Founder: Bestseller A/S
  • Headquarters: Brande, Denmark
  • Area served: Worldwide
  • Key people: Anders Holch Povlsen (Chairman) and Jesper Steenberg (CEO)
  • Number of employees: 17,000

Table of Contents

  • Product in the Marketing Mix Of Jack And Jones :
  • Place in the Marketing Mix Of Jack And Jones :
  • Price in the Marketing Mix Of Jack And Jones :
  • Promotion in the Marketing Mix Of Jack And Jones :

Product in the Marketing Mix Of Jack And Jones :

Creation of Jack and Jones menswear brand was history in making and with time the brand became one of the strongest brands for jeans in the consumer market. In the year 2007, it established “JJ ECO”, a new label. Jeans are the backbone of Jack and Jones business and it continues to raise its bar with help of high-level of expertise in terms of designing, quality, style and craftsmanship.

The company has a vivid range of product portfolio that is represented and defined by unique brands. Independent teams with own designs, concepts and ideas have created a full range of apparel, footwear and accessories for every occasion and it includes items like sportswear, jeans, sweatshirts, jackets, knitwear, casual shoes, boots, trousers, denim shirts, trainer shoes, t-shirts, suits, casual shirts, formal shirts, blazers and hoodies. Its various brands in market are as follows-

  • Jack and Jones Vintage Clothing
  • Originals by Jack and Jones
  • Premium by Jack and Jones
  • Core by Jack and Jones
  • Jack and Jones Jeans Intelligence
  • Jack and Jones Tech
  • Jack and Jones Footwear
Also Read  Marketing Mix Zapak

Marketing Mix Of Jack And Jones

Place in the Marketing Mix Of Jack And Jones :

Jack and Jones is a well-recognised menswear brand with international presence in several hundred outlets that have spread over cities and countries around the world like France, Germany, Austria, Canada, Denmark, Italy, United Kingdom, India and Ireland. The company has a strong distribution channel that helps in distribution and marketing of its products via wholesale partners in the world. Its products are sold in nearly two thousand retail outlets out of which two hundred and seventy are set up in franchisee mode. Jack and Jones’s products are also sold via online portals like Jabong.com and its own online website.

Price in the Marketing Mix Of Jack And Jones :

Jack and Jones brand caters to well-educated, smart and fashionable men. It has kept its prices relatively fixed. The brand is a leader and serves extensively with a diversified product range. Jack and Jones have adopted a competitive pricing policy for its products as it has to face rivalry from other established brands and from new entries in the consumer market. Thus it has kept its prices marginally lower from competitors so as to maintain the loyalty of its customers. The company has a reasonable and affordable price range because it is looking at youngsters from 18-27 as its target group and buyers in this group are price sensitive and they do not want to shed extra bucks.

Promotion in the Marketing Mix Of Jack And Jones :

Marketing Mix Of Jack And Jones 2

Jack and Jones is a strong brand that has marketed its products with beautiful and classy ad campaigns. The company has advertised heavily on social media via its own website and also through other advertising tools and portals. Jack and Jones have been an avid participant of several events and sports to create positive brand awareness amongst its customers. Bestseller along with its brand Jack and Jones was co-sponsor in years 1998-2000 for Professional road bicycling team. JJ ECO, a new label of Jack and Jones are sponsors for Danish sportsmen Kevin Magnussen and Mikkel Kessler.

Also Read  Marketing Mix of Harley Davidson

It has roped in Copenhagen choreographer Luc Boris Andre for its Core collection. Premium collection has collaborated with Michael Hainey for a series of videos that will make its mark via print campaigns in its stores and hoardings. It has also added Indian actor Ranveer Singh as its brand ambassador in India.

Liked this post? Check out these detailed articles on Topic of Marketing Mix of Brands

Alternatively, check out the Marketing91 Academy, which provides you access to 10+ marketing courses and 100s of Case studies.

Marketing91 Academy

About Hitesh Bhasin

Hi, I am an MBA and the CEO of Marketing91. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. Business is my passion and i have established myself in multiple industries with a focus on sustainable growth. You will generally find me online at the Marketing91 Academy.

Related posts:

  1. Marketing Mix Of Jack Daniels – Jack Daniels Marketing Mix
  2. Marketing Mix of Crocs – Crocs Marketing Mix
  3. Marketing Mix of Electrolux – Electrolux Marketing Mix
  4. Marketing Mix Of General Motors – General Motors Marketing Mix
  5. Marketing Mix Of Hotmail – Hotmail Marketing Mix
  6. Marketing Mix Of John Deere – John Deere Marketing Mix
  7. Marketing Mix Of Lego – Lego Marketing Mix
  8. Marketing Mix Of Mazda – Mazda Marketing Mix
  9. Marketing Mix Of Mumbai Dabbawala – Dabbawala Marketing Mix
  10. Marketing Mix Of Pears – Pears Marketing Mix

Join the Marketing91 Academy

Marketing Masterclass

Management Masterclass

Management Masterclass

Communication Course

Communication Masterclass

View All Courses
Economics Masterclass

Economics Masterclass

Sales Masterclass

Sales
Masterclass

Advertising Masterclass

Advertising Masterclass

View All Courses
Leadership Masterclass

Leadership Masterclass

Branding Masterclass

Branding
Masterclass

Strategy Masterclass

Strategy
Masterclass

View All Courses
Not found what you are looking for? Search this website.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Informational Power: Definition, Sources and Importance
  • Reward Power in Leadership: Definition and Examples
  • Expert Power: Definition, Examples and Development
  • Legitimate Power: Definition, Examples, Advantages and Disadvantages
  • Nike, Adidas, Shein, and Temu Sent Letter From House China Committee About Forced Labor
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Marketing91 Team
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Editorial Policy
  • Advertise
  • Contact us
  • Sitemap

WE WRITE ON

  • Marketing
  • Business
  • Management
  • Brands
  • Digital Marketing
Search
[email protected]

Copyright © 2023 Marketing91 All Rights Reserved