Marketing91

  • Home
  • Categories
    • Marketing
      • Advertising
      • Branding
      • Sales
      • Retailing
      • Consumer Behavior
      • Distribution
      • Market Research
      • Pricing
      • Product Management
      • Strategy
      • Segmentation
      • Targeting
      • Positioning
      • Services Marketing
      • Articles
    • Digital Marketing
      • Blogging
      • SEO
      • E-commerce
      • Email marketing
      • Social Media Marketing
      • Facebook Marketing
    • Brands Analysis
      • Marketing Mix
      • SWOT of Brands
      • Strategies
      • Competitors
      • Lists
      • Expensive
    • Management
      • Customer Management
      • Communication
      • Leadership
      • Decision Making
      • Delegation
      • Organizational Management
      • Motivation
      • Personal Development
      • Project Management
      • Risk Management
      • Team Management
      • Time Management
    • Careers
      • Interviews
    • Business
      • Business Models
      • Logistics
      • Supply Chain
    • Human Resources
    • Skills
  • News
  • About Us
    • Contact Us
  • Academy
Home » Brands » Marketing Mix of Brands » Marketing Mix of DELL

Marketing Mix of DELL

June 5, 2023 By Hitesh Bhasin Filed Under: Marketing Mix of Brands

Advertisements

Dell is one of the leading Consumer durables brand. The marketing mix of dell talks about the way in which dell has improvised to gain a competitive position.

Product:

  • Dell believes that, ‘Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer’.
  • Dell provides a wide variety of both business class and home/consumer class products and services.
  • Dell designs, develops, manufactures, markets, sells, and supports a wide range of products that in many cases are customized to individual customer requirements.
  • A few examples of products for individual and professional customers are Dell Precision workstations, OptiPlex desktops, Dimension desktops, and Inspiron and Latitude notebooks.

About Dell

  • Type: Public
  • Industry: Computer hardware, computer software
  • Founded: February 1, 1984
  • Founders: Michael Dell
  • Headquarters: Round Rock, Texas, U.S.A.
  • Area served: Worldwide
  • Current CEO: Michael Dell
  • Number of employees: 133,000
  • Major Products: Personal computers, servers, data storage devices, network switches, software, and computer peripherals

 

Marketing mix of Dell

 

Price:

  • Pricing strategies usually change as the product passes through its life cycle, because there is constrains on the company’s freedom to price a product at different stage.
  • The main objective of Dell is to produce the low price and profitable PC for the customers.
  • For the above reason Dell’s product pricing reflects the affordability of the local consumers.
  • Because Dell products are so customizable, the price is largely dependent on the options and services added to the product.
  • Dell is undercutting competitors in price to rapidly gain market share.

Place:

Advertisements
  • Place is also known as channel, distribution, or intermediary. It is the mechanism through which goods and/or services are moved from the manufacturer / service provider to the user or consumer.
  • Dell has been able to affect the location strategy aspect of its marketing campaign.
  • As Dell’s products are always available at the nearest dealer’s customers develop trust for the “local Dell” thereby achieving the objective of gaining their trust in Dell products and services, and forming a large and diversified consumer base.
Also Read  Marketing Mix Of Amazon Kindle - Kindle marketing mix

Promotion:

  • Another one of the 4 P’s is promotion. This includes all the tools available to the marketer for ‘marketing communication’.
  • Dell in the past have not concentrated on extensive marketing campaigns but these revolutionaries in 1999 when Dell changed its tactics by engaging in extensive marketing campaigns.
  • Dell markets its products primarily by advertising on television and the Internet, advertising in a variety of print media, and mailing or emailing a broad range of direct marketing publications, such as promotional materials, catalogs, and customer newsletters.
  • Dell has recently started promoting its products through retailers like Best Buy, Staples, Wal-Mart, GOME, and Carrefour.

Also Read about Marketing Mix

Advertisements
Liked this post? Check out these detailed articles on Topic of Marketing Mix of Brands

Alternatively, check out the Marketing91 Academy, which provides you access to 10+ marketing courses and 100s of Case studies.

Marketing91 Academy

About Hitesh Bhasin

Hi, I am an MBA and the CEO of Marketing91. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. Business is my passion and i have established myself in multiple industries with a focus on sustainable growth. You will generally find me online at the Marketing91 Academy.

Related posts:

  1. Marketing Mix of Gillette – Gillette Marketing Mix
  2. Marketing Mix of Baskin Robbins – Baskin Robbins marketing mix
  3. Marketing Mix of General Electric – GE Marketing mix
  4. Marketing Mix of Hilton Hotel and Resorts – Hilton Hotel and Resorts Marketing Mix
  5. Marketing Mix Of Bookstores.com – Bookstores.com Marketing Mix
  6. Marketing Mix of Diet Coke – Coke Marketing Mix
  7. Marketing Mix Of Fiama Di Wills – Fiama Di Wills Marketing Mix
  8. Marketing Mix Of Haier – Haier Marketing Mix
  9. Marketing Mix Of Jacuzzi – Jacuzzi Marketing Mix
  10. Marketing Mix Of Microsoft Office – Microsoft Office Marketing Mix

Join the Marketing91 Academy

Marketing Masterclass

Management Masterclass

Management Masterclass

Communication Course

Communication Masterclass

View All Courses
Economics Masterclass

Economics Masterclass

Sales Masterclass

Sales
Masterclass

Advertising Masterclass

Advertising Masterclass

View All Courses
Leadership Masterclass

Leadership Masterclass

Branding Masterclass

Branding
Masterclass

Strategy Masterclass

Strategy
Masterclass

View All Courses
Not found what you are looking for? Search this website.

Comments

  1. Mayuri kathrotiya says

    i like writing about marketing…. in marketing also also include the advertising… but can u give brief information about dell advertising strategy??

    Reply
    • Hitesh Bhasin says

      There is an article planned on the Marketing strategy of dell soon which will cover its promotions and advertising.

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts
  • 11 Marketing lessons from Facebook
  • Informational Power: Definition, Sources and Importance
  • Reward Power in Leadership: Definition and Examples
  • Expert Power: Definition, Examples and Development
  • Legitimate Power: Definition, Examples, Advantages and Disadvantages

Marketing91

MORE INFO

  • About Marketing91
  • Marketing91 Team
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Editorial Policy
  • Advertise
  • Contact us
  • Sitemap

WE WRITE ON

  • Marketing
  • Business
  • Management
  • Brands
  • Digital Marketing
Search
[email protected]

Copyright © 2023 Marketing91 All Rights Reserved