Marketing91

  • Home
  • Categories
    • Marketing
      • Advertising
      • Branding
      • Sales
      • Retailing
      • Consumer Behavior
      • Distribution
      • Market Research
      • Pricing
      • Product Management
      • Strategy
      • Segmentation
      • Targeting
      • Positioning
      • Services Marketing
      • Articles
    • Digital Marketing
      • Blogging
      • SEO
      • E-commerce
      • Email marketing
      • Social Media Marketing
      • Facebook Marketing
    • Brands Analysis
      • Marketing Mix
      • SWOT of Brands
      • Strategies
      • Competitors
      • Lists
      • Expensive
    • Management
      • Customer Management
      • Communication
      • Leadership
      • Decision Making
      • Delegation
      • Organizational Management
      • Motivation
      • Personal Development
      • Project Management
      • Risk Management
      • Team Management
      • Time Management
    • Careers
      • Interviews
    • Business
      • Business Models
      • Logistics
      • Supply Chain
    • Human Resources
    • Skills
  • News
  • About Us
    • Contact Us
  • Academy
Home » Brands » Marketing Mix of Brands » Marketing Mix Of Cheetos – Cheetos Marketing Mix

Marketing Mix Of Cheetos – Cheetos Marketing Mix

June 6, 2023 By Hitesh Bhasin Filed Under: Marketing Mix of Brands

Advertisements

Cheetos is a snack of puffed cornmeal with cheese flavour. It is manufactured by Frito-Lay, whose parent company is PepsiCo.  It was created by Charles Elmer Doolin, creator of Fritos and in the year 1948, it was being distributed across parts of United States. Cheetos in the year 2010 was ranked at the top position in the United States primary market for its cheese puffs and its annual sales in the retail market globally was estimated at 4 billion dollars. Some of its vital competitors are as follows-

  • Uncle Chips
  • Lays
  • Doritos

About Cheetos

  • Type: Snack food
  • Industry: Food and beverage
  • Founded: 1948
  • Founders: Charles Elmer Doolin
  • Headquarters: Plano, Texas, United States
  • Area served: Worldwide
  • Current CEO: Vivek Sankaran
  • Number of employees: 39,000 (2022)
  • Major products: Cheetos is a brand of crunchy corn puff snack food made by Frito-Lay, a subsidiary of PepsiCo. Cheetos are available in a variety of flavors, including original, Flamin’ Hot, and White Cheddar.

Table of Contents

  • Product in the Marketing Mix Of Cheetos :
  • Place in the Marketing Mix Of Cheetos :
  • Price in the Marketing Mix Of Cheetos :
  • Promotions in the Marketing Mix Of Cheetos :

Product in the Marketing Mix Of Cheetos :

Cheetos is associated with snack segment and has targeted youth and children as its consumer group. The brand has put its onus on different variants and increased flavours to satisfy preference of every customer. Products are now available in wild colours and unique shapes to attract its consumers. The first product of Cheetos was Crunchy Cheetos and it remained its sole item for nearly twenty-three years.  In the year 1971, a new variant Cheetos Puffs was introduced. During mid-2000, Cheetos Natural was launched and it had white cheddar and natural ingredients.

In the year 2004, baked varieties, also known as Baked Cheetos was introduced in the consumer market. Since 2010, 21 varieties of Cheetos are available in the United States. One of the most preferred variants is Flamin’ Hot Cheetos. To meet the expectations of different markets in the world, Cheetos introduced numerous local flavours like Zesty Japanese Steak and Cheetos Whoosh. In the year 2015, its first sweet version Sweetos, with sugar and cinnamon was introduced in the United States.

Also Read  Marketing Mix of Harley Davidson

Place in the Marketing Mix Of Cheetos :

Cheetos is an American brand and has its headquarters in Plano in Texas. During its early years, the brand focussed on expanding its market in the United States. In the year 1976, Cheetos entered the market in Brazil and in 1980s Australia. In the year 1994, it became the first snack-food brand of American origin to begin manufacturing and distribution in China. Slowly and steadily the company broadened its horizons to spread over thirty-six countries.

Cheetos has the backing of its parent company PepsiCo and hence has a wide distribution network that spreads across every part. It has been able to penetrate both rural and urban areas and hence has been able to capture the market quite easily. Cheetos products are available in general stores, grocery shops and other outlets through its distributors. Since the year 2011, the brand has started manufacturing, distributing and marketing its products under three operating divisions of PepsiCo.

Price in the Marketing Mix Of Cheetos :

Cheetos has adopted a penetration policy for its products and has based its pricing policy on the same mantra. In order to capture new markets, it has kept its profit margin minimum and has set up a pricing policy that is reasonable and economic. It realises that higher sales will automatically yield high revenues and hence has put its focus on greater sales figures. Cheetos has a marketing team that keeps track of prices set up by its competitors and to compete with them the brand has kept all its prices on the nearly same level. A pack of Cheetos product is affordable and easily available and hence has become popular. The brand has kept steady prices of all its products to combat competition from its competitors.

Advertisements

Promotions in the Marketing Mix Of Cheetos :

Marketing Mix Of Cheetos 2

Cheetos is a high-quality product with an attractive packaging that is long-lasting. Its brand is easily recognised because of its mascot, Chester Cheetah. The company has followed a promotional policy that portrays good branding and increases product visibility in the market. Its marketing channel includes both print media and social media. Ads are displayed in the newspaper, magazines and billboards and commercials are aired on radio and television. One of the highlights of the commercials is its slogans that have evolved over time and become highly popular.

Also Read  Marketing Mix IPL

Online media has been roped in as it has become one of the important mediums of advertisement nowadays. Brand has joined Twitter and engaged common masses in sharing their opinion about the product. Cheetos has been building brand awareness by hosting several events and connecting with the customers.

Advertisements
Liked this post? Check out these detailed articles on Topic of Marketing Mix of Brands

Alternatively, check out the Marketing91 Academy, which provides you access to 10+ marketing courses and 100s of Case studies.

Marketing91 Academy

About Hitesh Bhasin

Hi, I am an MBA and the CEO of Marketing91. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. Business is my passion and i have established myself in multiple industries with a focus on sustainable growth. You will generally find me online at the Marketing91 Academy.

Related posts:

  1. Marketing Mix of LG – LG marketing Mix
  2. Marketing Mix of Diet Coke – Coke Marketing Mix
  3. Marketing Mix Of Fiama Di Wills – Fiama Di Wills Marketing Mix
  4. Marketing Mix Of Haier – Haier Marketing Mix
  5. Marketing Mix Of Jacuzzi – Jacuzzi Marketing Mix
  6. Marketing Mix Of Microsoft Office – Microsoft Office Marketing Mix
  7. Marketing Mix Of Raymond – Raymond Marketing Mix
  8. Marketing Mix Of Schneider Electric – Schneider Electric Marketing Mix
  9. Marketing Mix of Urban Ladder – Urban Ladder Marketing Mix
  10. Marketing Mix of WordPress – WordPress Marketing Mix

Join the Marketing91 Academy

Marketing Masterclass

Management Masterclass

Management Masterclass

Communication Course

Communication Masterclass

View All Courses
Economics Masterclass

Economics Masterclass

Sales Masterclass

Sales
Masterclass

Advertising Masterclass

Advertising Masterclass

View All Courses
Leadership Masterclass

Leadership Masterclass

Branding Masterclass

Branding
Masterclass

Strategy Masterclass

Strategy
Masterclass

View All Courses
Not found what you are looking for? Search this website.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts
  • 11 Marketing lessons from Facebook
  • Informational Power: Definition, Sources and Importance
  • Reward Power in Leadership: Definition and Examples
  • Expert Power: Definition, Examples and Development
  • Legitimate Power: Definition, Examples, Advantages and Disadvantages

Marketing91

MORE INFO

  • About Marketing91
  • Marketing91 Team
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Editorial Policy
  • Advertise
  • Contact us
  • Sitemap

WE WRITE ON

  • Marketing
  • Business
  • Management
  • Brands
  • Digital Marketing
Search
[email protected]

Copyright © 2023 Marketing91 All Rights Reserved