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Home » Marketing Mix of Brands » Marketing Mix Of Adecco

Marketing Mix Of Adecco

June 7, 2023 | By Hitesh Bhasin | Filed Under: Marketing Mix of Brands

Adecco is one of the fortune 500 companies; founded in 1996 the headquarters of Adecco are situated in Glattburgg, Switzerland. The enterprises deals in services like temporary staffing, permanent placement orientation, outsourcing and consultancy.

With impressive revenue of over 66 Billion Euros, Adecco has proved its mettle to the world. Be it a technical company or a service oriented business, everyone wants to get into business with Adecco for the best of talent development and hiring. Adecco runs specific training programs that ensure high quality employees and leaders.

Adecco group is the parent company of Adecco Staffing, Spring Professional, XPE Pharma and Science, Pontoon and Modis.

Here’s a list of services/products varied Adecco companies provide the world with:

  • Temporary staffing services
  • Human resource consulting
  • Human resource outsourcing
  • Talent development
  • Recruitments

About Adecco

  • Type: Human resources company
  • Industry: Temporary staffing and recruitment
  • Founded: January 1, 1997
  • Founders: Klaus Johann Jacobs, Philippe Foriel-Destezet, and Henri-Ferdinand Lavanchy
  • Headquarters: Zurich, Switzerland
  • Area served: Worldwide
  • Current CEO: Denis Machuel
  • Number of employees: Over 340,000
  • Major products: Temporary staffing, permanent placement, career transition, and talent development, business process outsourcing, and consulting

Table of Contents

  • Product/Services In The Marketing Mix of Adecco
  • Place In The Marketing Mix Of Adecco
  • Price In The Marketing Mix Of Adecco
  • Promotion in Marketing Mix of Adecco

Product/Services In The Marketing Mix of Adecco

Presence of Adecco group on the international forum has helped hundreds of startups and well-established enterprises with hiring and with talent management. Adecco provides the entrepreneurial world with access to the best of employees. Adecco has been very specific about the programs they run and very much qualitative with the talent they provide.

Be it staff hiring or be it human resource consulting, Adecco aces the work with their amazing specified paradigms that makes a business grow out of leaps and bounds. Adecco aims to continue providing the world with the best of leaders. Adecco follows a paradigm similar to AIESEC, which is college based leadership development program.

Selected people are trained and are provided with exposure to requisite information and then are groomed for the modern world. Adecco invests great deal of money, time and brain in strategizing and building a pool of talent, ready to be hired.

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Some of the staffing sector Adecco covers are:

  • Office
  • Legal
  • Technical
  • Industrial
  • Financial

Place In The Marketing Mix Of Adecco

Adecco has been adamant about making a world where employment is a choice and no compulsion. While the enterprise provides with talent development services they also ensure that youth of the contemporary world is prepared for a tougher tomorrow.

Adecco has always tried to develop a rapport with the employed and un-employed youth from around the world. They have developed an intricate understanding of enterprises and un-employed youth and now they are aiming to bridge the gap through activities and talent development programs.

Some of the popular measures and events conducted by Adecco are:

  • Adecco Street Day: An initiative where youth come and meet professionals and understand the important skills required for landing the most ambitious jobs in the contemporary world.
  • Internship opportunities: Internship at reputed enterprises and agencies are offered to help students acquire the requisite understanding of the entrepreneurial world.
  • CEO for One Month: yes! You read it right; CEO for one Month is an initiative where one person gets to run a company for one month. The program has been launched in 50 countries till now.

Price In The Marketing Mix Of Adecco

Adecco is not in the business of money making but they constitute a business out of talent management. Adecco is a platform for everyone who wants to do something in life but has got no resources to start with. Adecco not only bridges the gap and introduces new talent to enterprises but they also host and organize programs where people can actually discover themselves.

It has firm belief in giving back to the society, be it the Social Corporal Responsibility or through free Internships, Adecco has always tried to help people in need.

BETTER WORK, BETTER LIFE is the motto of Adecco, which says pretty much about the initiatives the enterprise, has been taking in recent past.

Promotion in Marketing Mix of Adecco

Adecco is an enterprise, which needs no Brand Ambassador; every youth that gets placed is the brand ambassador for the enterprise. Adecco has transformed itself into something that invites people to come and discover their hidden talent. The enterprise has helped people and enterprises at the same time.

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The list of satisfied clients and the list of placed youth is no less than a citation for the enterprise. Adecco has always taken talent development and right placement seriously. They organize internships, free interaction with CEOs and programs where the youth can actually acquire experience.

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About Hitesh Bhasin

Hi, I am an MBA and the CEO of Marketing91. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. Business is my passion and i have established myself in multiple industries with a focus on sustainable growth. You will generally find me online at the Marketing91 Academy.

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