Do you want to make sure that people notice your brand more on social media platforms such as Facebook? Well, in that case, you need the most appealing first impressions and Facebook cover photo will do this for you.
Yes, you heard it, right people. A Facebook cover photo will definitely help you out for sure.
Here in this guide, we are going to discuss exactly that and much more. Make sure that you stay tuned for some information people.
When it comes to social media, there is no doubt about the fact that Facebook is one of the most important things that we have so far. Facebook is a platform that people mostly use for communicating with other people on the internet and for posting some pictures and videos about their lives. This is where the businesses enter, as they can target a huge number of relevant audiences and convert them for their products and services.
But that is not all that Facebook is used for these days. When we talk about the best uses of Facebook, the businesses and brands are using this social media platform in order to create more awareness and promotions for their brand.
Perhaps, one of the most important parts of having a powerful Facebook page is to create the perfect Facebook cover photo. You need to make sure that everything is correct in that Facebook cover photo of yours. After all, it is the first thing that people will be seeing when they visit your profile, right? So, why not create a profile photo that will impress everyone?
But how on earth are you going to do that if you don’t know the best practices to create a Facebook cover photo? Well, worry not people. We are here to help you out with everything.
Top Tips for The Creation Of Facebook Cover Photo
While you need to make sure that the size and resolution in your cover photo for Facebook are amazing, there are some other important things that you need to keep in mind as well. Here we have provided some of the best practices that you can use in order to make sure that you have the best Facebook cover photo for sure.
Make Sure That The Size And The Resolution Are Proper
When you are creating a Facebook cover photo, you need to make sure that you keep one thing in mind. The size and the resolution of the Facebook cover photo need to be just perfect. If the size and the resolution are not within the limit provided, then the cover photo will definitely not be uploaded into the Facebook profile that you have.
Surely, you do not want that to happen to you, right?
Then you need to make sure that the cover photo that you are selecting is under the size and the resolution limit.
You always need to select a picture that has got some good quality because if you want to resize it to fit the size and resolution limit, then the quality of the photo will not be compromised much.
As per the recommendations of Facebook, cover photos should be 820 pixels wide by 312 pixels tall on computers and 640 pixels wide by 360 pixels tall on mobile devices such as Smartphone.
On the mobile devices, Facebook will be cropping out the sides of your cover photo while more your Cover Photos heights will be visible on these devices.
On the desktop devices, Facebook will be cropping top and bottom of your cover photo and displaying more width of your cover photo.
Make Sure That The Cover Photo Represents The Brand
You are creating a cover photo of your Facebook account for a reason, right? It is to create more and more awareness for the brand, right? Well, how do you think that is possible if the cover photo that you create doesn’t even resemble the brand properly?
Well, this is why you need to make sure that your cover photo on Facebook is representative of the brand for sure. Most of the people these days who visit the profile of yours will get the information about the brand from your cover photo itself.
So, you need to definitely make sure that the brand cover photo that you create is something that tells the people about the company image and the services that the company of yours provide. If you do this, then you will see that the results are impressive for sure.
Most of the times, having a cover photo that is representative of the brand also help in turning the visitors into loyal customers of the brand. So, make sure that you try that one out for sure.
You could easily use the picture of your team or the logo of your brand to make people understand a bit about the brand that you have. So, what is stopping you, people? Go ahead and try it out.
Visuals Are Very Important.
Since you are creating a Facebook cover photo, this is probably a very important thing that you need to remember. We all know about the 20% rule of Facebook cover photos, right?
Well, in case you don’t know about it, Facebook had a rule that just 20% of the photo that you use as a Facebook cover photo should have text in it.
This will prevent users from making unnecessary promotions for the pictures. Also, the vital functions that Facebook has will be maintained as well. However, the rule doesn’t really exist anymore and people have been taking advantage of that. However, you need to make sure that you are careful while taking advantage of it.
Sure, having a little bit of text on the Facebook cover photo is an amazing thing as it will help people understand more about the company. But one thing that you need to be cautious about is that you cannot put more text. Otherwise, the cover photo might lose all the visual appeal that it has. This is one of the most important things that we have to say to you here.
There are many other practices that you need to follow. You need to make sure that the cover photo that you choose is matching the guidelines of Facebook. Also, you need to make sure that you choose the cover photo text alignment very carefully as well. These are some of the things that really matter when you are creating a cover photo for Facebook.
Know what your Facebook Cover Photo Should Feature
Best practices of Facebook Cover Photo solely depend upon the things that you want to feature on your Facebook page. You can use your cover photo for driving leads and ensuring sales generation. You can combine your Cover Photo with a CTA button on your Fb page.
In the description of your cover photo, you can give the links of your landing page that will be helping you with more conversions.
You can also opt for UGC that is user-generated content. You can use such type of content for your Facebook Cover Photo that will ultimately help you in ensuring more productive loyalty building on Facebook.
You can use your Facebook Cover Photo for advertising any upcoming event, webinar, product launch. Just come up with an appealing visual that can pull in your prospect to check the details of that upcoming event. See in the image how Social Media Examiner is using Facebook Cover Photo to talk about an upcoming event –
Featuring team and employee or showing off your store are also some of the best practices that you need to pay attention to, as this will help you use your Facebook Cover Photo to support the sales potential of your brand.
Pay Attention to the Don’ts of Facebook Cover Photo
Facebook cover photo does have the magical power of converting leads, but there are some practices that can detract your audiences. You have to avoid those practices. One of such practice is excessive use of text.
If you use text just for branding, it is good, but having a cover photo that is having excessive use of Text overlay is for sure is not a productive move. Your image itself should have the visual power to speak.
Your cover photo should never have so many things that it can turn difficult for the users to concentrate upon the main objective. Having too many colors and focal point in an image is strict no for Facebook Cover photo.
Never opt for any generic image to represent your brand on Facebook as this will not help you create the kind of impact you are hoping for. Not using your brand logo or other related stuff is also not a good thing, and you should use your Facebook Cover Photo for effective branding as well.
So, these are some of the best practices that you can use in order to create the best Facebook cover photo.
Make sure that you follow all the tips carefully and you will be fine for sure.
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