Early adopters are customers who consider buying a business’s products or services during its initial launch period. They are also known as lighthouse customers. What…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
What is a Brand Promise? Examples of an effective brand promise
The brand promise is the unique, enticing, captivating, and enduring idea behind the purpose of the brand’s existence which customers can expect from the brand…
Customer Journey Mapping – Overview, Utility and Tools with Examples
The term customer journey mapping is used to depict the entire experience of a customer while purchasing for goods or services. It is a visual…
Process In Marketing Mix – Concepts & Types Of Processes
The process is part of the marketing mix. It is the part of 7 P’s of the marketing mix or extended P’s of marketing mix….
What are the Working Duties & Job Responsibilities Of A Sales Clerk?
The sales clerk is one of the most important customer-facing staff members of a store. the job of a sales clerk is to help customers…
What is Sales Control? Importance and Process of Sales Control
Sales control ensures the productivity of the sales force and its mechanism varies from companies to companies. Control on sales force keep them alert, creative,…
What is Place Strategy & How to Decide on a Place Strategy?
The marketing mix is a very important concept of marketing wherein the entire marketing strategy of a product can be highlighted. Commonly known as four…
Objectives of Marketing Plan Explained in Detail
A marketing plan’s goals are to accomplish a specific set of outcomes for the promotion of a business. A few notable instances of marketing goals…
5 Objectives of Inventory Management
Inventory management is a key part of any successful business. Inventory costs can quickly add up, so it’s important to have an effective inventory management…
How to Write Research Proposal? Research Proposal Format
A research proposal is written by a researcher to propose a research project. The purpose of writing a research proposal is either to get approval…
The Importance of Negotiation and the Reasons to Learn it
For the business to attain the pinnacle of success and grow from strength to strength, the factor of cost saving is quite vital and required….
What is the Difference between Business Development and Sales?
Business Development (BD) and Sales are two distinct roles that both involve helping an organization to increase its revenue. However, although they have common goals,…
What is Difference Between Franchising and Licensing – Franchising vs Licensing
When someone wants to start their business, franchising as well as licensing both look tempting business models. There is a huge difference between both franchising…
15 Promotional Strategies to Use in 2025 (Types, Steps & Role in Marketing)
Promotion is an important part of marketing. It’s how you get your message out to potential customers and build your brand voice. is a great…
What are Sales Leads? Types, Sources and Advantages
In business sales lead is a person individual or an organization which has shown interest in the product or services of a company. There are…
3 Main Types of Franchises – 3 Franchise Models
A franchise is a fantastic way to do business. This is because the brand is already established by someone else and because they require distribution…
Brand Equity Definition and Importance
Brand Equity is defined as the premium charged by the company for its particular product or service offered as it has a renowned and recognized…
What is Cross-Channel Marketing? Examples and Advantages
Definition: Cross-channel marketing allows firms to reach customers via in-store, social media, email, direct mail, mobile apps, SMS, and more. An example of cross-channel marketing…
Revenue vs. Sales: What’s the Difference with a Comparison Table
Did you know that in the world of business, revenue and sales are often used interchangeably, but they have distinct differences? Sales refer to a…
What are the Responsibilities of a Store Manager?
A store manager is required in Retail stores, chain stores, Department stores, supermarkets, and DIY stores. It is the responsibility of a store manager to…
Types of interviews in Qualitative Research
The purpose of the qualitative research interview is to study the experiences, views, or belief of an individual on a specific subject or topic. In…
What is Sales Compensation? Importance, Types & Uses
Keeping the sales team motivated and providing them enough compensation to encourage them to get more sales is the top priority of every organization which…
10 Types Of Sales Strategies to Increase Sales
Sales strategy is the action plan to hit the numbers and achieve sales targets. What is a methodical plan which is devised in order to…
Different Types of Sales Commission
Employees in sales’ jobs get a base salary along with commission on the basis of total numbers of units sold by them or reaching the…
What is Sales Channel Development? Phases, Advantages and Disadvantages
Generating more and more revenue is one of the biggest challenges for salespeople and companies do their best to make most out of working hours…
What is Sales Channel? Functions of Channel Marketing Distribution
The means to sell a customer is called a sales channel. The sales channel is different from the distribution channel which includes the customer delivered…
Sales Coaching – Purpose, Need, Process, Advantages & Disadvantages
For any sales team, achieving sales targets is the only criterion for measurement of performance. The increasing sales numbers can be achieved by a performing…
What is Sales cadence? Importance, Advantages & Disadvantages
Planning is very important in sales. You must have a well-designed and well-thought plan whether you are writing a sales proposal or you are preparing…
13 Ways To Bargain if you want something at low price
Bargaining is an art that can help you in saving some money through your negotiating skills. It is an acceptable technique that people have been…
What is Relative Advantage? Concept, Advantage and Application
E.M. Rogers, who was a sociology professor at Ohio State University, was the first one to identify Relative Advantage in 1962 when he published Diffusion of Innovation….
What is Brand Brief? Components of Brand Brief and Examples
Brand Brief is the beacon of the brand and it is one of the most crucial documents talking about the brand’s values, objectives, ethos, vision,…
Who is a Sales Consultant? Quality and Skills of a Sales Consultant
Making sales and keeping customers satisfied is most important for small as well as powerful businesses. Sales is an important mean to keep your business…
Baby Boomers: Definition, Years, Date range, History and Examples
Baby Boomers – the generation-spanning from 1946 to 1964 – are highly influential members of society, who have shaped and continue to shape our culture….
What is Brand Audit? How to conduct a Brand’s Audit and Brand Strategy Analysis ?
Brand Audit is a meticulous and careful study and an examination of the brand’s current position in the market, customer’s mind, and the industry as…
What is a Brand Pyramid? How to build a Brand Pyramid?
The Brand Pyramid can be defined as a framework or the tool that answers the fundamental questions related to the brand and its operations in…
What is a Supply chain? Role of Supply chain in distribution
Suppy Chain Definition A supply chain denotes a system in a business that involves organization, information, people, activities and resources that are used to move…
30 Types of Marketing Collateral You Need Now (2025)
While marketing collateral has been used for a long time, it continues to evolve, necessitating frequent reevaluation to be effective. This dynamic character is driven…
2 Main Types Of Variables used in Strategies
Inferential or descriptive statistics are often used by marketing professional to take important marketing decisions. Effective marketing strategies can open new opportunities for small businesses…
What is Research Design? Type of Research Designs
A research design is a step-by-step approach used by a researcher to conduct a scientific study. It includes various methods and techniques to conduct research…
What is Exploratory Research? Types of Exploratory Studies In Sales
Exploratory research is conducted on problems that have not been investigated clearly and there is not much information available on it. the purpose of conducting…
