The concept of after sales service is as important as sales. While it does not generate any revenue for the company, it surely does increase…
Marketing Category
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
6 Types Of Customer Segments to Target
Segmentation is dividing the similar customer into homogenous groups for the sake of classification and study. Customers are segmented in similar groups based on their…
What are Inventory Management Systems? Importance and Types
Inventory, a stock of raw materials and components to be used in manufacturing process or a stock of finished goods held for the purposes of…
What is Outbound Marketing? Concept, Explanation and Examples
When a business is started, one of the most critical needs is to let people know about the products and services so that more customers…
What is Wholesale Marketing? Strategies and Examples
Wholesale marketing is a type of marketing strategy that involves selling wholesale products directly to large retailers, wholesalers, or distributors in bulk. This type of…
Willingness to Pay: What Is WTP & How To Measure It
A customer’s willingness to pay indicates the highest price they are willing to pay for a product or service. WTP is an important metric for…
What is Brand Philosophy? Importance of having a Brand Philosophy
Brand Philosophy can be defined as the set of values, code of ethics, and principles that define the overall ambience and culture of the organization…
What is Map Pricing and How it helps retailers?
There are various forms of Pricing policies used by manufacturers and retailers to attract customers. However, even though the policies are in place, there are…
What is Keystone Pricing? Keystone Pricing Strategy in retail
Oh! Those good old days of retail! The competition not so stiff and the prices soaring high! Quite a golden period, wasn’t it? It was!…
What is Brand Strength? 4 Factors that Build Brand Strength
Brand strength is a measurement of how well your brand communicates your value to your customers. It’s determined by the level of trust, loyalty, and…
How to get Customer Testimonials? 9 Customer Testimonial Examples
Testimonials are statements from customers that highlight their positive experiences with a company and the quality of its services or products. They usually come in…
What is Vertical Marketing System? Types & Examples
Definition: A vertical marketing system refers to a coordinated approach where the producer, wholesaler, and retailer of a product or service work together as a…
What is the EPRG Framework? 4 stages of the EPRG Framework
Wind, Douglas, and Perlmutter created and presented the EPRG Framework. It concentrated on the company’s foreign marketing activities and the disparate perspectives about its engagement…
What is Sales Commission? Types, Role and Advantages of Sales Commission
A career in Sales would invariably come with the perk of Sales Commission. Business Dictionary defines Sales Commission as, “A certain amount of money in…
Who is a Sales Coordinator? Role and Job Profile of Sales Coordinator
Sales Coordinators are the support for the Sales team in their duties in not only Sales but also in admin duties. Sales coordinators play an…
What is Sales Conversion? Process of Sales Conversion
The term is self-explanatory and is self-defined. The conversion of a prospect to lead and lead to a customer is termed as Sales Conversion. To…
6 Steps in Negotiation which occur in the Negotiation Process
Negotiation is a process in which two or more parties reach a beneficial decision which is mutually agreed, to avoid disagreements and differences. Usually, two…
5 Types of Pricing Structure Used by Companies
Once a firm develops a product or service, what remains to be done and which also happens to be the crucial step is pricing the…
What is Customer Experience Strategy and How to Build it?
A CX strategy is a plan that a company uses to ensure positive experiences at every point of contact with customers during their journey. It…
How to Collect Customer Feedback?
Customer feedback is a way of collecting and assessing customer opinions & experiences with a specific product, service, or business. This information can help improve…
What is the Importance of Ethics in Research?
Research and Development of all the vital information that is required hold quite a lot of importance and significance in each and every organization as…
What is BATNA? Best Alternative To a Negotiated Agreement
Abbreviated as BATNA, it is elaborated as Best Alternative To a Negotiated Agreement. It was first explained in their book “Getting to Yes: Negotiating Without…
What is Sales Metrics? 8 Sales Metrics you should track
For the proper understanding of the topic, let us break down and understand sales metrics first. Liked this post? Check out the complete series on…
4 Types of awareness
The ability to perceive and know things how to feel cognizant about the events is called awareness. It is being conscious of something. Awareness is…
Top 11 Sales Abilities you should possess
Sales are defined as the exchange of goods or services against money. The salesperson is the one who does the sales job. There are two…
What is Sleeper Effect Concept? Application of Sleeper Effect
Whenever we talk about the World War II, one of the first things that strike us is the widespread calamity that had struck. There was…
10 Types of Business Research
The ultimate intention of any business is to increase sales and profit of the business. Business research is can be defined as a process of…
How to Deliver Great Customer Service?
A happy client is a satisfied customer. He is always right. These are few things which we have heard often. Is it true for everybody?…
10 Types Of Customer Complaints
Complaints are inevitable in every business. As customers have become aware of their rights than ever before. A large segment of customers is tech savvy…
10 Types of Customer Service Channels
A company’s customer service channels refer to the different methods that they offer for customers to receive support and assistance. For example, a company may…
Customer Relationship Management
Customer relationship management CRM is a way of managing customer relationships used to help businesses manage their communication and interactions with existing and potential customers….
9 Benefits of Branding – Importance of Branding
Branding can be defined as the process of curating a distinctive and a unique name and image of the company or a product in the…
What is Dynamic Pricing Model? Examples, Importance, Advantages and Disadvantages
Dynamic pricing is basically that business strategy in which the entities (companies) set up prices for both the product and the services provided by them…
How to Appreciate Customers? 10 Ways To Show Appreciation to Customers
Personal attention is a great way in showing your appreciation to a customer. Listening attentively, showing concern are sure signs of caring that brings the…
What is Sound Logo? How to Create an Audio Logo?
Definition: A sound logo is an auditory representation of a brand, as it is a type of trademark that uses sound to identify the origin…
What is the Importance of a Brand Logo?
A Brand Logo can be described as the face of a company and quite often, it is the first thing that a potential customer will…
How to Establish Customer Goodwill and Its Importance?
The relation which the customers develop with the company via their products develops Goodwill. It is long lasting, based entirely on the basis of product…
What is Customer Experience Management? Definition, Importance & Example
Customer experience management is a process of managing the collection of interactions or experiences of the customer while buying the product or availing of the…
10 Ways To Approach A Customer In Retail
Can a retail business survive without its customers? No, I don’t think so. They are an integral part of this enterprise and some even consider…
What is Sales Enablement? Process of Sales Enablement
Sales enablement is a relatively new concept and is seen as a circle overlapping two gigantic circles of Sales and Marketing. Sales team pursue and…
