Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
    • Strategy
    • Management
    • Advertising
    • Branding
    • Market Research
    • Business
    • Finance
    • Sales
    • Career Guidance
    • Customer Management
    • TOP 10
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
  • Videos
Home » Marketing mix articles » Marketing Mix Of Michelin – Michelin Marketing Mix

Marketing Mix Of Michelin – Michelin Marketing Mix

January 16, 2019 By Hitesh Bhasin Tagged With: Marketing mix articles

Michelin is associated with automotive industry and deals with manufacturing of tyres. It is of French origins and was founded in year 1889 by its co-founders and brothers Andre and Edouard Michelin. It is ranked amongst top-three position in world as largest manufacturer of tyres. Its competitors are as follows-

  • Continental
  • Pirelli
  • Bridgestone
  • Goodyear
  • Cooper Tyres
  • Sumitomo
  • Yokohama Tyres

Table of Contents

  • Product in the Marketing Mix Of Michelin :
  • Place in the Marketing Mix Of Michelin :
  • Price in the Marketing Mix Of Michelin :
  • Promotions in the Marketing Mix Of Michelin :
    • Related posts:

Product in the Marketing Mix Of Michelin :

Michelin is a world-recognised company that manufactures and markets tyres. Besides brand Michelin, it is the owner of several other tyre brands like Tigar and Kimber. It also publishes road maps of France and other places like United States, Thailand, Africa and European countries.

Marketing Mix Of Michelin

These maps are now also sold online. Its fully-owned subsidiary ViaMichelin offers digital mapping since the year 2001 and generates nearly 400 million routes and maps every month on its portal. Michelin is also known for its Green Guides related to tourism and Red Travel Guides for restaurants and hotels. Michelin stars are awarded to restaurants for exemplary cooking and are considered a great honour.  It is famous for its inventions like the radial tyre, neural tyre and removable tyres. Its product portfolio includes

  • Bicycle Tyres
  • Motorcycles Tyres
  • 2-wheeler Tyres
  • Luxury Cars
  • Passenger Car Tyres
  • Tyres for SUVs
  • Tyres for Bus, trucks
  • Light Truck Tyres
  • Heavy Duty Tyres
  • Tyres for Aircraft
  • Tyres for Space shuttles
  • Agricultural Tyres
  • Earthmover Tyres
  • Semi-finished products

Marketing Mix Of Michelin

Place in the Marketing Mix Of Michelin :

Michelin has spread its presence from France to several countries of the world. Its headquarters base is at Clermont-Ferrand in France. Michelin in the year 2012 was involved in the manufacturing of 166 million tyres and this was possible because of its sixty-nine manufacturing plants located in eighteen countries like Italy, Thailand, Brazil, Canada, United Kingdom, United States, Germany, Spain and of course France.

Also Read  Marketing Mix Of Mindtree - Mindtree Marketing Mix

Michelin has a global distribution channel that includes services of wholesalers, retailers, suppliers, warehouses and stockists. Tyres are easily supplied to small retail outlets as well as showrooms. With the advent of e-commerce Michelin has opened its own web-store and markets its products to any part of the world. It also has tie-ups with other online shopping portals to sell its products.

Price in the Marketing Mix Of Michelin :

Michelin boasts of long-lasting and quality tyres. Prices for every region are a bit different as it is dependent on the taxes imposed by that government and its production and supply cost to the area. Michelin has adopted a variable pricing policy for its products that is value-based. As it manufactures a diversified range of products it is not possible to set up a single pricing policy for them collectively.

The company has set up different prices for different vehicles. For example, off-road vehicle tyres cost more than tyres used for on-road vehicles. Michelin faces stiff competition from other companies and has adopted a competitive pricing policy to gain a bit of advantage in such competitive times. It has maintained its high quality but has brought down its profits to implement a reasonable pricing strategy. This has helped the company in increasing its sales figures and ultimately garnering larger revenues.

Promotions in the Marketing Mix Of Michelin :

Marketing Mix Of Michelin 2

Michelin is easily recognised because of its mascot Bibendum, also known as Michelin Man. It has been an active participant in several events and sports. From years 1972 – 2008 brand took part in MotoGP and achieved nearly 360 victories. It has also competed in Formula One and won Formula One Driver’s Championship with McLaren and Brabham.

Michelin is also associated with races like American Le Mans Series, 24 Hours of Le Mans and European Le Mans Series. Michelin has adopted an aggressive marketing policy to retain and increase its brand awareness in the consumer market. Besides sports activities, they have launched several ad campaigns that are shown in newspapers, trade magazines, business magazines, hoardings, television and radio. Michelin also advertises on social media platforms via its website and other shopping platforms. The company also take part in trade fairs to promote its products.

Also Read  Marketing Mix Of Cheetos - Cheetos Marketing Mix

Related posts:

Marketing Mix Of JK Tyres LtdMarketing Mix Of JK Tyres Ltd – JK Tyres Ltd Marketing Mix Marketing Mix Of CeatMarketing Mix Of Ceat Tyres – Ceat Tyres Marketing Mix Marketing Mix of FacebookMarketing Mix of Facebook – Facebook Marketing Mix Marketing Mix of BentleyMarketing Mix of Bentley – Bentley Marketing Mix marketing mix of honda motorsMarketing Mix Honda Motors Marketing Mix Of CheeriosMarketing Mix Of Cheerios – Cheerios Marketing Mix Marketing Mix of OracleMarketing Mix of Oracle – Oracle Marketing Mix Marketing Mix of SoftBankMarketing Mix of SoftBank – SoftBank Marketing Mix Marketing Mix of BPCLMarketing Mix of BPCL – BPCL Marketing Mix Marketing Mix of CostcoMarketing Mix Of Costco – Costco Marketing Mix
Also Read  Marketing Mix of Xerox - Xerox Marketing Mix
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. You can follow me on Facebook. Let's stay in touch :)

Comments

  1. Laureline says

    Thank you for this article, can you detail your sources ?

    Reply
    • Hitesh Bhasin says

      Hii. Most of it is the Michelin website and our own observations and analysis. It gets difficult to publish regularly and that too with all sources intact. Hence, as of now, we are not publishing any sources with any articles. Rest assured the data is researched well.

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Single Entry System – Types and Benefits
  • Leader-Member Exchange Theory
  • What is Benefits Administration? Definition and Steps
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARN WITH US

  • Course on Market Segmentation
  • Course on Marketing Strategory Models

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2020 Marketing91 All Rights Reserved