December 19, 2014

SWOT of Nokia

SWOT ANALYSIS

SWOT nokia

The SWOT of Nokia discusses the strengths, weaknesses, opportunities and threats of Nokia which is one of the leading mobile handset manufacturer in the industry.

Strengths

  • Experience – 142 year of history
  • Strong financial support for R & D (1.4 billion USD)
  • Largest network of selling & distribution
  • Strong customer relation
  • Wide range of products for all class
  • High Resale value compared to other competitors
  • Durability
  • Long battery life
  • User friendly
  • Global Expansion

Weakness

  • N Gage is a flop.
  • Low voice quality
  • Less stylish in low priced products
  • Heavy sets
  • Market skimming prices of high sets
  • Unlike I phone apple, Nokia N97 is complex, tough and not user friendly

Opportunities

  • New growth markets
  • Other hand held devices
  • Well designed and styled sets
  • Increase their presence in 3G & edge market
  • Improvise on quality of camera
  • Mini notebooks

Threats

  • China mobiles – It has made exact copy of Nokia N96
  • Cheap & wide range models from Motorola
  • Sales may decline due to global economic downturn
  • I phone apple – A fierce competitor for Nokia N97

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