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SWOT of Nokia


SWOT nokia

The SWOT of Nokia discusses the strengths, weaknesses, opportunities and threats of Nokia which is one of the leading mobile handset manufacturer in the industry.


  • Experience – 142 year of history
  • Strong financial support for R & D (1.4 billion USD)
  • Largest network of selling & distribution
  • Strong customer relation
  • Wide range of products for all class
  • High Resale value compared to other competitors
  • Durability
  • Long battery life
  • User friendly
  • Global Expansion


  • N Gage is a flop.
  • Low voice quality
  • Less stylish in low priced products
  • Heavy sets
  • Market skimming prices of high sets
  • Unlike I phone apple, Nokia N97 is complex, tough and not user friendly


  • New growth markets
  • Other hand held devices
  • Well designed and styled sets
  • Increase their presence in 3G & edge market
  • Improvise on quality of camera
  • Mini notebooks


  • China mobiles – It has made exact copy of Nokia N96
  • Cheap & wide range models from Motorola
  • Sales may decline due to global economic downturn
  • I phone apple – A fierce competitor for Nokia N97

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