January 22, 2017

SWOT analysis of Samsung

Strength in the SWOT analysis of Samsung

  • Samsung enjoys the widest range of product portfolio which includes Mobile phone, Tablet, TV/Audio/Video, Camera, camcorder, Home appliance, pc, peripherals, printer, memory cards and other accessories
  • Samsung holds significant market share in most of the product categories
  • Samsung is NO.2 in terms of market share in mobiles, it captured Nokia’s market share by superior innovation in smart phones
  • Samsungs is the best in terms of design features and technology. It was the first to introduced dual screen mobiles , 65k TFT/LCD colour phone, first phone with polyphonic ringtones, phones with rotating lens, thinnest and lightest note pad etc
  • Samsung enjoys the first mover advantage in terms of introducing advance features in LCD, refrigerator, Air conditioner etc. It introduced the world’s smallest MP3 player and India’s first 17” TFT-LCD-TV monitor.
  • Samsung took advantage of the growing economy of Asian market by setting up manufacturing plant in India there by reducing logistics and supply chain costs.
  • Samsung brand value increased by 80% in past three years

SWOT analysis of Samsung

Weakness in the SWOT analysis of Samsung

  • Samsung Mobile launched a series of Smart phones recently which led to cannibalization
  • The demand for LCD panels is expected to decline in the future
  • Still Nokia is considered to be the most preferred product in India in terms of ease of use, reliability and resale value
  • Chinese products focus on economies of scale and dump into Indian market for lesser cost. This results in reduction of sales
  • Samsung is a hardware leader but has too much of dependence for software from other parties.
  • Online stores which sell a wide range of products are giving better deals as they don’t incur cost in distribution channel

Opportunity in the SWOT analysis of Samsung

  • Samsung is planning to make the air-condition product category more strong with unique technology called ‘Triple protection proposition’
  • Samsung is the India’s official ‘Olympic partner’ for the 2012 London Olympic and recently launched ‘Olympic Ratna Program’. This will result enhance brand awareness and increase the sales
  • Samsung Mobile and Home appliance has future plans of launching Customized products for Indian market. This will improve the market share in rural market
  • The Indian youth population is growing and mobile phone sales is expected to increase due to lesser call rates
  • Its financial position is strong and there is a scope of entering into unrelated diversification

Threats in the SWOT analysis of Samsung

  • Samsung has wide variety of product lines, failure of one product line will have impact on the other and will result in brand dilution
  • The competitors like Nokia are focussed only in one segment
  • Since India is a potential market, entry of foreign players is likely high. Foreign players like Haier have already started gaining market share in India in home appliances.
  • Threats from Chinese products
  • Retail Chains like Bigbazaar sell consumer electronics and home appliance in low cost strategy which are procured in bulks from foreign market

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About Hitesh Bhasin

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  1. Thanks a lot. It helped. 🙂

  2. sai kiran reddy says:

    Thanks dis information helped me so much in my project

  3. Could you please tell me the date of publication of this article??

  4. this piece of information helped me alot

  5. Thanks for your analysis.

    I wish to know which year does your Samsung SWOT analysis based on?


  6. This is a great article.
    If the article has been updated why is the Olympic Ratna program still in opportunities?
    Thank you

  7. thanks a lot. I would like to use the info. you’ve provided in my project, if you allow me and if it is okay for you. It will help a lot.

  8. Hey,

    The information on here is very useful; I was wondering, when was it last updated?

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