SWOT analysis of Samsung

Strength

  • Samsung enjoys the widest range of product portfolio which includes Mobile phone, Tablet, TV/Audio/Video, Camera, camcorder, Home appliance, pc, peripherals, printer, memory cards and other accessories
  • Samsung holds significant market share in most of the product categories
  • Samsung is NO.2 in terms of market share in mobiles, it captured Nokia’s market share by superior innovation in smart phones
  • Samsungs is the best in terms of design features and technology. It was the first to introduced dual screen mobiles , 65k TFT/LCD colour phone, first phone with polyphonic ringtones, phones with rotating lens, thinnest and lightest note pad etc
  • Samsung enjoys the first mover advantage in terms of introducing advance features in LCD, refrigerator, Air conditioner etc. It introduced the world’s smallest MP3 player and India’s first 17” TFT-LCD-TV monitor.
  • Samsung took advantage of the growing economy of Asian market by setting up manufacturing plant in India there by reducing logistics and supply chain costs.
  • Samsung brand value increased by 80% in past three years

Weakness

  • Samsung Mobile launched a series of Smart phones recently which led to cannibalization
  • The demand for LCD panels is expected to decline in the future
  • Still Nokia is considered to be the most preferred product in India in terms of ease of use, reliability and resale value
  • Chinese products focus on economies of scale and dump into Indian market for lesser cost. This results in reduction of sales
  • Samsung is a hardware leader but has too much of dependence for software from other parties.
  • Online stores which sell a wide range of products are giving better deals as they don’t incur cost in distribution channel

Opportunity

  • Samsung is planning to make the air-condition product category more strong with unique technology called ‘Triple protection proposition’
  • Samsung is the India’s official ‘Olympic partner’ for the 2012 London Olympic and recently launched ‘Olympic Ratna Program’. This will result enhance brand awareness and increase the sales
  • Samsung Mobile and Home appliance has future plans of launching Customized products for Indian market. This will improve the market share in rural market
  • The Indian youth population is growing and mobile phone sales is expected to increase due to lesser call rates
  • Its financial position is strong and there is a scope of entering into unrelated diversification

Threats

  • Samsung has wide variety of product lines, failure of one product line will have impact on the other and will result in brand dilution
  • The competitors like Nokia are focused focussed only in one segment
  • Since India is a potential market, entry of foreign players is likely high. Foreign players like Haier have already started gaining market share in India in home appliances.
  • Threats from Chinese products
  • Retail Chains like Bigbazaar sell consumer electronics and home appliance in low cost strategy which are procured in bulks from foreign market

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About Arun Kumar

I am an assistant professor of Marketing in SMOT school of business, Chennai. An entrepreneur by heart, and a marketing enthusiast by nature, i love talking about marketing and analyzing businesses. Get in touch with me on Facebook or mail to arun_3971@yahoo.co.in

Comments

  1. Thanks a lot. It helped. :)

  2. sai kiran reddy says:

    Thanks dis information helped me so much in my project

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