January 20, 2017

How to use modern technology to improve sales?

The benefit of advanced, modern technology arises in terms of its overall application to improving how companies do business. In order to sustain a healthy business, leveraging technology should be done in terms of how the technology improves sales.

Either by direct or indirect means, if the technology one uses does not help to sustain a higher sales volume, then the adoption of the technology in question begs the question of its inherent business value. For this reason, savvy business owners are always left to ask, “How does bringing various types of modern technology on board improve sales and the business’s bottom line?” With this question in mind, let us look at types of modern tech which does tend to improve sales.

Leveraging Social Media for Increased Sales Volume

One of the wonders of our modern age revolves around social media. Social media encompasses a modern approach to reaching consumers and their friends. From social networking sites to social bookmarking pages, every opportunity is milked to connect people in an online socially collective capacity. By adopting marketing methods which utilize these social avenues, businesses not only generate potential customers, but they also gain access to the connections their customers possess as well.

If approached properly, such quick and direct access to the vast extent of social connections online has huge potential in causing a company’s products to go viral. Viral spikes in this fashion are far less costly measures to generating larger volumes of sales, which is a major win for any company which learns how to use social media to bypass slower sales growth-based marketing tactics. According to this source, well known brands, such as Cadbury and Heinz have been successful in leveraging social media avenues to get more out of their marketing and sales efforts.

Improve sales with use of modern technology

Using the Cloud to Increase Sales

In the past, companies were stuck distributing their latest software on physical media. Even with the advent of CD Roms and Flash drive technologies, which were revolutionary, the barrier to sales was the sheer expense and slower speeds of data deployment. Fast forward to the age of the cloud and both these hindering problems are easily solved through cloud-based solutions.

Not only can a company cut its costs by eliminating the physical medium on which software applications are stored and distributed through retail outlets, but the sheer speed of cloud-based app deployment on demand is unparalleled. All this translates to data products being cheaper and easier for consumers to obtain. Both lower cost products and quick access to products end up being essential factors for improving sales volume in any industry or niche market which makes cloud technology a major avenue to helping businesses achieve these outcomes.

Modern POS Systems for Increasing Sales

Modern point of sale (POS) systems are an integral part of a comprehensive strategy to improving retail sales volumes. As POS systems become more advanced in their functionality, they make it possible for retailers to offer many different methods of payment options from NFC to even cryptocurrency-based payment processing measures. Another key function of modern POS systems involves the ability to manage, track, and automate the ordering of inventory. The use of such technology eliminates the age old problem of running out of stock when sales are booming.

When inventory dips below a product volume setting, the POS system takes over and automatically orders more product to ensure a retailer always has enough inventory on hand to meet consumer demand. This in turn translates to no more lost sales opportunities due to inventory reduction problems, which is always good for business. Additionally, today’s POS systems gives consumers direct mobile access to product selections on hand. This turns out to be especially advantageous in the food services industry for helping customers make purchasing choices while waiting to be served.

Modern technology no longer resides as a dream of the future. If anything, businesses are provided with access to more types of modern tech than they know what to do with. While the criteria tends to be to employ tech to focus on increasing sales volume, it can be difficult for companies to discern which pieces of modern technology are best for accomplishing this outcome. Sometimes it is a matter of trial and error. In other situations, the success experienced by other businesses will best expose how well modern technologies function to increase sales throughout the business world.

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About Hitesh Bhasin

I love writing about marketing and advertising. Would you like to ask me a question? Kindly send your queries and feedback via this Forum. You can also get daily marketing updates via email. Let's stay in touch :)


  1. Hey Hitesh, this is great information, Modern technology can increase your businesses potential. In fact it is a vital element in basic marketing today.The use of automation and modern technology in your business will require that you learn to use it efficiently, However once the learning curve has been met the advantages are well worth the time spent. Good tips and ideas!

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