MARKETING AND STRATEGY MODELS AND CONCEPTS BCG matrix – The BCG matrix or the growth share matrix is one of the most popular marketing strategy models, used to classify products as cows, dogs, stars and question marks. Based on the classification, the correct marketing strategy can be decided. Ansoff Matrix – Deciding the future of your company and … [Read more...] about Above 30 Marketing and strategy models and concepts
A team is a group of individuals selected and united over an undertaking or goal. A successful team funnels the ability of members for the all-around good of the organization. Managers in each workplace speak about building the team, working as a team and my team, but very few of them are familiar with the experiences generated from teams and the effectiveness that work teams … [Read more...] about What Is A Formal Team And Types Of Formal Teams?
Ideally, if there is any significant element that any business aiming short and long term success needs to have, is instilling discipline. Research shows that all successful businesses are those that regard discipline not as a principle of business but as a principle of greatness. The culture of discipline revolves around a wide range of things, which cut across all the … [Read more...] about How To Imbibe A Culture Of Discipline & 5 Steps Of Discipline?
Monitoring is the evaluation of the delegated activity to ensure it is completed in a safe and competent manner with regards to the set requirements and standards. Several strategies can be used to monitor or evaluate the performance of delegated roles. Examples include: Some Strategies to Monitor Delegation Direct observation; Direct observation of team members and … [Read more...] about How To Monitor Delegation In Your Organization?
Any company which produces goods is concerned with the sale of the goods and movement of goods from the company to the end customer. This movement of goods involves three stages - Primary sales, Secondary sales and Tertiary sales. We will discuss each of them in detail. Remember that the movement of goods is critical in this concept. Who is selling the goods and who is buying … [Read more...] about What is Primary sales, Secondary sales and Tertiary sales and what factors determine them?
Performance appraisal is the evaluation of the individual performance of organizations’ employees so as to know more about the abilities in relation to growth and development. Performance appraisals are systematically done as below; Supervisors do analysis on factors that influence employee performances The employees’ pay is measured and compared with organizations … [Read more...] about Importance Of Performance Appraisal
As a manager, there are instances when you find yourself with various demands that complete your little available time. It may become more problematic to the extent of reducing your efficiency in delivering key objectives of the organization. Apparently, every manager is aware that it is practically impossible to do everything effectively on their own. Nonetheless, most of … [Read more...] about 8 myths About Delegation Managers Should Be Aware Of
One of the major mistakes organizations make is neglecting the importance of mentors. If you are a manager, supervisor or head of an organization, you need to start focusing on mentoring to help both your employees to grow in skills and competencies and the organization to succeed. Most successful organizations consider the development of employees as a key success ingredient. … [Read more...] about The Importance Of Mentors To The Organization
A good manager will always find the means to working efficiently with other junior employees. For the realization of goals and objectives of the organization, it is always important to distinguish roles and responsibilities of each party and to adhere to them accordingly. However, there are instances when a leader may decide to delegate some of the tasks to other low-level … [Read more...] about 8 Ways To Implement Delegation Effectively
Power is an essential aspect for the success of any organization. It is not necessarily a bad thing but rather a control of authority, impact and having a particular skill over others. In an ideal organization, both the manager and employee have powers that allow them to monitor and inspire people or events around them on a day to day basis in attaining their goals. If not well … [Read more...] about 5 Sources Of Power For Individuals
The primary goal for all businesses is the success. What this suggests is that setting of organizational goals, aligning and tracking them through actions and results should necessarily be a priority if greater success is to be achieved. The most important rule of goal setting is honesty. In many occasions, you will realize that an organization’s potential is seen in its … [Read more...] about Goal Setting – How To Set The Right Goals Effectively?
If someone asks me the toughest jobs out there, i will definitely nominate sales as one of the top 10 toughest jobs. The reason is simple - because of the sales pressure a sales person faces day in and day out. However, it is important to note that if you asked the experienced sales person, they will always say that sales pressure comes in phases. There are phases when sales … [Read more...] about 8 Reasons for sales pressure and how to manage sales pressure?
To explain the pull strategy in Marketing, let us first understand the origins of this strategy. When it was the industrial revolution, the most common concept of marketing was the production concept. Industries produced goods for consumption and these goods were distributed in the market. The demand was more then the supply. Hence, it was all about manufacturing and not sales … [Read more...] about Pull Strategy in Marketing – Application and advantages of Pull strategy
The current job market needs effective team leaders. Team work is also essential in different group activities and sports. To be a good team leader, one needs to respect different ideologies, listen keenly, keep team members morale high and communicate effectively. With open mind creativity and positive drive, one can be a great team leader. It is important not just to be a … [Read more...] about Six Ways To Be An Excellent Team Leader – Tips for Good Team Leader
Allianz is a multinational company that specializes as an insurance and financial services provider. The services of the company range from property and casualty insurance, life and health insurance to banking and asset management. They have operations and subsidiaries in Europe, Asia Pacific, Middle East and Africa. It is headquartered in Munich, Germany. Strengths in the … [Read more...] about SWOT Analysis of Allianz
When you go to the market seeking new addition for your organization, stakes are always high that you will find raw talent that needs to be groomed to get accustomed to the organizational operations among other elements. It is, therefore, a point of concern to ensure that as a manager you find a way of grooming new hire to ideally, suit and offer the best to the … [Read more...] about How To Groom And Manage A New Employee In Your Team