The travel & tourism company Cox & Kings was founded in 1758 and since then it has emerged as a prominent player in the industry. It is operating in four business segments namely the Leisure - India, Leisure - International, Education and Meininger in more than 23 countries globally. Although it is an Indian company listed on Indian bourses it has strong roots in the … [Read more...] about Marketing Strategy of Cox & Kings – Cox & Kings Marketing Strategy
From last 8 decades, ACC cement (formerly known as the associated companies Ltd) is playing a pioneering role in nation building through supplying its quality building materials to various industries and fulfilling the dreams of the common man, Government, and business houses altogether. Since its inception, it has been known for setting trends in cement and concrete … [Read more...] about Marketing Strategy of ACC Cements – ACC Cements Marketing Strategy
There are several differences between a copyright and a trademark. However, to understand the differences, first we need to understand what copyright and trademarks are. What is Copyright? Copyright cover is a law or legal right provided by the law of any given country that gives the creator or author of an original piece of art exclusive rights for its distribution and use. … [Read more...] about Difference Between Copyright And Trademark
ESPN is the Multimedia Sports Entertainment Company which is 80% owned by ABC, Inc., an indirect subsidiary of The Walt Disney Company and 20% owned by Hearst. Founded in 1979, the company has emerged as a leading player over the years in sports broadcasting by operating with 30+ television networks, more than 90 broadband networks, 13 websites, and 7 radio … [Read more...] about SWOT Analysis of ESPN
Founded in 1971 by the Italian brothers Costa Coffee has emerged as a leading coffee chain in the world with 3000+ coffee shops and 4200+ Costa express self-service units globally. Costa coffee has large product portfolio in the beverages segment which is helping the company to compete with the peer companies. Segmentation, targeting, positioning in the Marketing strategy … [Read more...] about Marketing Strategy of Costa Coffee – Costa Coffee Marketing Strategy
HSBC bank with 150 years of experience of catering financial needs of the customers has evolved as a global fortune 500 company by serving around 47 million customers in more than 70 countries. In a service industry, like banking people play an important role, HSBC Bank has 255000 employees on its payroll who work continuously with commitment and loyalty. Segmentation, … [Read more...] about Marketing Strategy of HSBC Bank – HSBC Bank Marketing Strategy
Headquartered in Paris, France Chanel has come a long way since 100+ years of its inception to emerge as a renowned player in the fashion accessories & luxury goods market. Visionary designer and fashion artist Gabrielle 'Coco' Chanel transformed the company offerings and reinvented the modern, elegant and fashionable designs for women which helped the company in becoming a … [Read more...] about Marketing Strategy of Chanel – Chanel Marketing Strategy
Burger King working under the brand architecture of Restaurant Brands International from more than 60 years had emerged as a one of the largest fast food hamburger restaurant chain with more than 100 restaurants across the world. 99% of Burger King Outlets are franchised which is approximately 15000 and rest 1% is owned by the company itself. Segmentation, targeting, … [Read more...] about Marketing Strategy of Burger King – Burger King Marketing Strategy
Globalization is simply the process through which integration and interaction of countries, companies, and people across the globe. The process is as a result of the investment, outsourced manufacturing and international trade. All these are supported by information technology, with an aim of bringing economies of various countries together. It is only through globalization … [Read more...] about What is globalization? What are the positives and negatives of Globalization?
Founded in 1948 Honda Motor Co. Ltd. have come a long way to emerge as a world’s largest 2-wheeler manufacturer and one of the world’s biggest automaker. With 370+ subsidiaries and 65+ affiliates, Honda is expanding its operations and business in different parts of the world. Segmentation, targeting, positioning in the Marketing strategy of Honda Motors - Honda motors use a … [Read more...] about Marketing Strategy of Honda Motors – Honda Motors Marketing Strategy
Operating in more than 190 countries globally and having the expertise and long heritage of 160 years has helped the company in being a leader in the majority of the businesses it operates into. It has been founded by Werner von Siemens and Johann Georg Halske in 1847 and currently headquartered in Munich Germany. It employs more than 3, 51, 000 workforces … [Read more...] about Marketing Strategy of Siemens – Siemens Marketing Strategy
The loss of jobs by workers as a result of downturns occurring in the business cycle is known as cyclical unemployment. Alternatively, you define cyclical unemployment as unemployment that results from cyclical trends occurring in production and growth, within business cycles. Cyclical unemployment is at the lowest point when business cycles are at maximum. This is as a … [Read more...] about What is Cyclical unemployment?
Founded as MULTITECH in 1976 and headquartered in New Taipei, Taiwan the brand Acer has emerged as one of the world’s top Information and Communications Technology (ICT) companies with more than 7033 (March 2017) employees working in 160+ countries. The core business of the company is sales & marketing, research & design, and services of products in its brand name that … [Read more...] about Marketing Strategy of Acer – Acer Marketing Strategy
Founded in 1933 and headquartered in Japan Nissan has established itself as a company operating & selling automotive and marine equipment. As of March 2016, 160000+ employees are employed in the company globally. In the automotive market, it holds 6.5% market share as of March 2016 and aspires to make it to 8%. Currently, it has products such as passenger cars, SUV and … [Read more...] about Marketing Strategy of Nissan – Nissan Marketing Strategy
Founded in the year 1939 HP has emerged as the global giant providing IT products & services to each and every segment of the society whether it is individual consumers, small and medium enterprises, private, or government organisations. It has a large number of enterprise products in its product portfolio which consists of hardware and software solutions and in the year … [Read more...] about Marketing Strategy of HP – HP Marketing Strategy