Marketing91

  • HOME
  • Categories
    • Marketing Management
      • Marketing basics
      • Marketing Articles
      • Careers in Marketing
      • Market Research
      • Retail Marketing
      • Services Marketing
    • Strategy
      • Marketing Strategies
    • Management
    • Branding
    • Small Business
    • Sales & Selling
    • Advertising
  • Online Marketing
    • Blogging
    • Social Media Marketing
    • Search Engine Optimization
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of all Brands
    • SWOT of Brands
    • Brand Competitors
    • Marketing Strategy of Brands
    • Business Models of Brands
  • Videos
Home » SWOT articles » SWOT analysis of Neutrogena

SWOT analysis of Neutrogena

December 30, 2018 By Hitesh Bhasin Tagged With: SWOT articles

Neutrogena is a brand of skin care products and cosmetics owned by Johnson & Johnson. The products which are primarily catering to the skin problems of mature adults includes products like skin care creams, eye and face makeup, sunscreen lotions, hair care products and anti-aging products.

The product which was initially catering to the US market currently is sold in more than 70 countries. In addition to the brand Neutrogena in the premium segment in the skin care category, Johnson & Johnson also has the brand Clean & Clear in the economy segment.

SWOT analysis of Neutrogena - 3

Table of Contents

  • Strengths in the SWOT analysis of Neutrogena
  • Weaknesses in the SWOT analysis of Neutrogena
  • Opportunities in the SWOT analysis of Neutrogena
  • Threats in the SWOT analysis of Neutrogena
    • Related posts:

Strengths in the SWOT analysis of Neutrogena

The following are the strengths of Neutrogena:

  • Association with Johnson & Johnson: Johnson & Johnson already is a household name with their strong line of baby care products and the company has something for women of all ages with Johnsons Baby Products for babies and toddlers, Clean & Clear for teens and pre-teens and Neutrogena for women. Thus they grab a place in the minds of female customers and even children are made familiar with the name from a very tender age.
  • Comprehensive Product portfolio: Neutrogena has a wide product portfolio and it covers almost all genres of beauty, skin care, hair care and cosmetics.The products which are primarily catering to the skin problems of mature adults under Neutrogena includes products like skin  care creams, eye and face makeup, sunscreen lotions, hair care products and anti-aging products
  • Advertising Strategy: Neutrogena has always used storytelling to convey strong messages to their target audience. The brand also addresses issues pertaining to women like anorexia, bulimia, depression, anxiety and stress relief in their advertisements.
  • Strong Positioning: Neutrogena uses either need versus benefit positioning for all their product lines. In order to under the correlation between the need and the benefits, detailed customer surveys are undertaken. This ensures that the customer is able to relate to the positioning statement clearly.
  • Product Innovation: Neutrogena has been a very innovative brand which addresses beauty and skin care problems of the modern woman through innovative products. Some of their latest innovations include Light Therapy Acne Mask and the Hydro Boost Water Gel.
  • Celebrity Association: Just like most other cosmetic brands Neutrogena also associates their products to leading celebrities and fashion models. Some of the celebrities who have endorsed their products include Emma Watson, Jennifer Garner, Mischa Barton, Olivia Holt etc.
Also Read  SWOT analysis of Pears Soap

SWOT analysis of Neutrogena - 1

Weaknesses in the SWOT analysis of Neutrogena

Some of the key weaknesses of Neutrogena are :

  • Price: Neutrogena is a product that targets the premium market. In countries like India where there are numerous products in the middle spectrum as well as economy cosmetic brands, people may not always want to purchase premium cosmetic brands even if they can afford to invest in them. This affects the sales of Neutrogena.
  • Lack of cultural sensitivity: Though Johnson & Johnson claims to be thinking global and acting local, the principle seems to be working only for lower end brands. Brands like Neutrogena continue to be highly Western in their outlook and cater primarily to Western skin types.
  • Balancing supply and demand: The competition is high in the skin and hair care products and new needs, as well as new products catering to those needs, are emerging. Most of the products are expensive and do not sell in huge volumes.Thus Neutrogena faces a lot of challenges in balancing supply and demand.
  • Low awareness: Neutrogena has a whole range of products serving special skin needs. Customers are either not aware that they have a problem for which a product is available or do not know how to find that product.Even salespersons in retail outlets are not trained adequately. This results in many of the specialized products being left unsold in huge quantities. Many products do not even sell because customers are not aware of their existence.

Opportunities in the SWOT analysis of Neutrogena

Some of the opportunities include :

  • Market Potential: the potential for cosmetics in emerging markets like India and China is huge and this is where the next spell of growth will happen. For example, in India, the cosmetics market is currently estimated at 15 billion USD and it is estimated to grow at a rate of 22 to 25 percent in the next five to six years. Neutrogena is not a known brand in India and thus they must work to increase their visibility here.                                                                                                                                                                                    SWOT analysis of Neutrogena - 2
Also Read  SWOT analysis of Woolworths

Threats in the SWOT analysis of Neutrogena

Some of the threats include:

  • Competition: The main competitor of Neutrogena are Estee Lauder, Olay, and Sephora.

Related posts:

SWOT analysis of Johnson & Johnson - 3SWOT analysis of Johnson & Johnson SWOT analysis of Kaya skin care clinic - 3SWOT analysis of Kaya Skin Care Clinic SWOT analysis of Johnson and JohnsonSWOT analysis of Johnson and Johnson – J & J SWOT SWOT analysis of Clean & Clear SWOT analysis of PondsSWOT analysis of Ponds – Ponds SWOT analysis SWOT analysis of VaselineSWOT analysis of Vaseline – Vaseline SWOT analysis SWOT Analysis of Chanel - 5SWOT Analysis of Chanel SWOT Analysis of Bajaj Auto - 2SWOT Analysis of Bajaj Auto SWOT ANALYSIS OF UBER - 3SWOT ANALYSIS OF UBER – UBER SWOT analysis SWOT analysis of Garnier - 3SWOT analysis of Garnier
Also Read  SWOT analysis of Petronas

All Knowledge Banks (Hub Pages)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  10. Customer Management
  11. Top 10 Lists
  1. Internet Marketing
  2. Blogging
  3. Search Engine optimization
  4. E-commerce
  5. Facebook Marketing
  6. Social Media Marketing
  7. Business Model of Brands
  8. Marketing Mix of Brands
  9. Brand Competitors
  10. Strategy of Brands
  11. SWOT of Brands
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. You can follow me on Facebook. Let's stay in touch :)

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts
  • What is Benefits Administration? Definition and Steps
  • What is coaching? Different coaching styles
  • What is Corporate Training? Types and benefits
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARN WITH US

  • Course on Market Segmentation
  • Course on Marketing Strategory Models

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2020 Marketing91 All Rights Reserved