Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
      • Retail Tutorials
      • Market Research
      • Customer Management
    • Strategy
    • Management
    • Advertising
    • Branding
    • Business
    • Finance
    • Sales
    • Career Guidance
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
    • TOP 10
  • Courses
Home » SWOT » SWOT analysis of Hair & Care

SWOT analysis of Hair & Care

January 7, 2019 By Hitesh Bhasin Tagged With: SWOT

Hair & Care is a brand of hair oil that is meant for girls in their early teens as they step into adulthood. The brand is owned by Marico, the most recognized name in India, in the domain of consumer goods headquartered in Mumbai, India. In addition to the Indian market Hair & Care is also sold in Bangladesh, Egypt, South Africa, Middle East, Vietnam, and Malaysia.

Marico has a number of popular products promising care for the hair and skin in addition to the healthy food oils, fabric care, male grooming etc. by offering some amazing products including Nihar Naturals, Saffola, Parachute, Hair & Care, Set Wet, Livon and Mediker and Revive. Marico had an annual turnover of INR 59 billion in the financial year 2016-2017.

Under the label Hair & Care Marico has two key variants – the Hair & care Fruit Oils and the Hair  & Care Silk and Shine leave in conditioner.

Table of Contents

  • Strengths in the SWOT analysis of Hair & Care
  • Weaknesses in the SWOT analysis of Hair & Care
  • Opportunities in the SWOT analysis of Hair & Care
  • Threats in the SWOT analysis of Hair & Care

Strengths in the SWOT analysis of Hair & Care

Strengths are the abilities of a business to gain the cutting edge over the competitors in the market. As far Hair  & Care is concerned, its strengths are:

  • Strong backing from Marico: Marico has always been successful in carving a niche out for itself. Most of its products moved from catering to a mass market to a niche segment.Marico also has a highly intensive distribution channel that spreads across not just India but other parts of the world as well. Hair & Care has benefitted from its association with a robust company like Marico.
  • Trust and goodwill of customers: Hair & Care through its association with Marico which has had successful brands like Parachute in the hair care category has been able to win the trust and goodwill of their customers. The usage of natural ingredients in Hair & care has also been another critical factor for trust.
  • Targeting: Just like most other Marico brands, Hair & Care also targets a niche segment in the highly competitive hair care market. The target segment of Hair & Care is young girls in their teens who are taking the baby steps to adulthood. The oil, as well as the leave-in conditioner, has been positioned as a solution for hair problems like dryness, itchy scalp or dull hair which are common to this age group.
  • Focus on a need: Hair & Care looks at the specific need for nourishment for hair in the young adult category. The hair oil, for example, has ingredients like Amla, neem, and henna which increases the growth of hair and also makes it bouncy and shiny. This focus of the product on a very specific need has made it popular amongst a segment which faces this particular hair care problem.
  • Distribution strategy: Hair & Care oil and conditioner is available in both urban and rural India and in other geographies like Egypt, South Africa, Middle East, Vietnam, and Malaysia. Most of these markets are not focal areas for multinationals and this reduces the competition in these markets.

SWOT analysis of Hair & care - 1

Weaknesses in the SWOT analysis of Hair & Care

Weaknesses are used to refer to areas where the business or the brand needs improvement. Some of the key weaknesses of Hair & Care are :

  • Inability to keep up to trends: The hair care market is evolving at a very fast rate and multinational companies like Unilever or Procter &Gamble are able to churn out new products catering to niche needs at a very fast rate. Smaller companies like Marico find it difficult to match up to their speed with the result that their products become obsolete sooner.
  • Inability to build a premium image: Hair &Care has been hugely unsuccessful in building a premium image with the result that customers in urban settings are unwilling to invest in this brand often preferring to go for premium brands which enjoy higher trust and goodwill.

Opportunities in the SWOT analysis of Hair & Care

The areas which promise a lot for the company to increase its profit by gaining more market share if the company targets these areas effectively:

  • Hair care for men: With the growing popularity of the concept of the metrosexual male, the number of beauty care products in the men’s market is on a sharp incline. This is also true with hair care and thus companies like Marico can use established product lines like Hair & care to diversify into men’s hair care segment.
  • Growth potential in shampoo market: The current trend in the shampoo market has a different variant for different needs. Some of the new needs that have emerged include frizzy hair, itchy or dry scalp, loss of shine in hair etc. These can all increase the scope for new variants of Hair & Care.

SWOT analysis of Hair & care - 2

Threats in the SWOT analysis of Hair & Care

Threats are those factors in the environment which can be detrimental to the growth of the business. Some of the threats include:

  • Competition: Hair & Care faces a lot of competition from brands like Dabur Amla, VLCC, Shahnaz Hussain as well as multinationals like Unilever and P &G.

Share this post:

Share on Facebook Share on Twitter Share on LinkedIn Share on Email Share on WhatsApp
Digiaide Marketing and Digital Marketing Courses

Related posts:

  1. SWOT analysis of Marico
  2. SWOT analysis of Bajaj Almond Drops
  3. SWOT analysis of Kaya Skin Care Clinic
  4. SWOT analysis of Pantene – Pantene SWOT analysis
  5. SWOT analysis of Dabur Amla
  6. SWOT analysis of Tresemme
  7. SWOT analysis of Sunsilk – Sunsilk SWOT analysis
  8. SWOT analysis of Clinic Plus
  9. SWOT analysis of Head & Shoulders
  10. SWOT Analysis of Havells India – Havells India SWOT Analysis

What Do You Want To Learn About? (Start Here)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  10. Customer Management
  11. Top 10 Lists
  1. Internet Marketing
  2. Blogging
  3. Search Engine optimization
  4. E-commerce
  5. Facebook Marketing
  6. Social Media Marketing
  7. Business Model of Brands
  8. Marketing Mix of Brands
  9. Brand Competitors
  10. Strategy of Brands
  11. SWOT of Brands
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Capital Resource – Definition, Importance and Examples
  • Bond Ratings – How they work and the Agencies involved
  • Bond Market – Definition, History and Types
  • Capital Flight – Definition, Types and Examples
  • Capital Gains Tax – Definition, Strategies and Example
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARNING SERIES

  • What is Communications
  • Types of Communication

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2022 Marketing91 All Rights Reserved