Casio is a Japanese MNC. It specializes in consumer electronics and commercial electronics. It is headquartered in Tokyo, Japan. They have many products which include watches, calculators, musical instruments, digital cameras, etc. It was founded in April 1946. At that time it was called Kashio Seisakujo which was later renamed as Casio Computer Co. Ltd. on 1st June 1957. The current chairman and CEO of Casio is Kazuo Kashio.
Strengths in the SWOT Analysis of Casio :
Product Portfolio: Casio has many products from varying segments under it. It has digital watches and other watch brands under the parent Casio. It has brands like G-Shock, Edifice, Sheen, Enticer which deals with watches. It also makes calculators, printers, projectors, digital cameras, cash registers, label printers, electrical musical instruments.
Technologically Advanced: They have always been technologically advanced when it comes to calculators, digital instruments, digital watches. This makes them a step forward compared to other technology companies.
Workforce: They have a workforce of around 11,300 people. This huge workforce is committed to producing advanced technological products with best in class quality.
Innovation: They have always been a step ahead in forging futures rather than following it. They designed the world’s LCD. They have come out with self-adjusting, self-updating, self-charging watches which are the best in class technology. They always come out with such defining products that stand out.
Marketing: They have always had a strong marketing campaign to make people aware of their offerings. They have also sponsored sports for extra visibility.
Strong Financials: They had registered a revenue of 352.258 billion yen in sales in 2016.
Weaknesses in the SWOT Analysis of Casio :
Brand Image: Even though they have a range of products most people recognize it as a watch brand. This limits the scope for more sales and marketing in the eyes of the customers.
Competition: The segment they play in is heavily cluttered and limits the scope for expansion and profitability.
Luxury: The products they offer are more of a style statement for customers. So during an economic downturn, these products are the first things people cut back on.
Fast changing market: This market is fast changing and the demands of the customers change very fast to keep up with the trend.
Opportunities in the SWOT Analysis of Casio :
Fashion: They can out of just being a sports brand and become a fashion statement.
Youth Centric: They can also position itself as a youth brand with more options and sub-brands. Just being an adventure brand can hurt them in the long run.
Advertising: They have products which are unheard of by many people. These products need a lot of marketing for gaining market share and reaching its true potential.
Threats in the SWOT Analysis of Casio :
Competition: They face competition from rival companies like Timex, Citizen, Canon, Canon, etc.
Counterfeit: Being a popular brand there is a big threat of counterfeit products. These hurt the market share and brand image of the company.
Market: The market is heavily dominated by other sports brands. There is a limited room for increasing profitability.
Government Policies: The changes can always hurt the company as it can make the imports costlier etc which can harm the market share.