Marketing91

  • Home
  • Discounts and Deals
    • Marketing Tools Discounts
    • Financial Tools Discounts
  • Brands Analysis
    • Competitors
    • Top Brands Lists
    • SWOT of Brands
    • Brand Ownership
Home » Marketing » What is a Research Hypothesis And How to Write it?

What is a Research Hypothesis And How to Write it?

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

A research hypothesis can be defined as a clear, specific and predictive statement that states the possible outcome of a scientific study. The result of the research study is based on previous research studies and can be tested by scientific research.

The research hypothesis is written before the beginning of any scientific research or data collection.

Table of Contents

  • What is Research Hypothesis?
  • Research hypothesis in Quantitative studies
  • Research hypothesis in qualitative research
  • Variables in hypothesis
  • How to develop a reasonable research hypothesis?
    • Step 1. Have a question?
    • Step 2. Do some preliminary research:
    • Step 3. Formulation of hypothesis:
    • Step 4. Refine the final hypothesis:
    • Step 5. Use three methods to phrase your hypothesis:
    • Step 6. Write the Null hypothesis:
  • Importance of Research Hypothesis

What is Research Hypothesis?

The research hypothesis is the first step and basis of all research endeavours. The research hypothesis shows what you want to prove with your research study. Therefore, the research hypothesis should be written first before you begin the study, no matter what kind of research study you are conducting.

The research hypothesis shows the direction to the researcher conducting the research. It states what the researcher expects to find from the study. It is a tentative answer that guides the entire research study.

Writing a research hypothesis is not an easy task. It requires skills to write a testable research hypothesis. The researcher is required to study the research done by other researchers on the same subject and find out the loopholes in those researches to make it the basis for their research.

Make sure to consider the general research question posed in the study before jumping directly to write a research hypothesis. Pointing out the exact question can be very difficult for researchers as most researchers are usually not aware of what they are trying to find from their research study. Moreover, the added excitement to conduct the study makes it even more difficult for the researchers to pin down the exact research hypothesis.

There are two primary criteria to develop a reasonable research hypothesis. First, the research hypothesis should be researchable and second; it must be interesting. By researchable, we mean that the question in the research hypothesis statement should be able to be answered with the help of science and the answer to the question should be answerable within a reasonable period.

Also Read  What is Place Marketing? Definition, Meaning and variables

The research hypothesis being interesting means that the research question should be valuable in the context of the ongoing scientific research of the topic.

Let us learn about the research hypothesis in quantitative and qualitative studies:

Research hypothesis in Quantitative studies

The research hypothesis in a quantitative study consists of one independent variable and one dependent variable, and the research hypothesis mentions the expected relationship between both of the variables.

The independent variable is mentioned first in the research hypothesis followed by explanations and results, etc. and then the dependent variable is specified. Make sure that the variables are referred to in the same order as they are mentioned in the research hypothesis; otherwise, there are chances that your readers get confused while reading your research proposal.

When both variables are used in continuous nature, then it is easy to describe negative or positive relationships between both of them. In the case of categorical variables, the hypothesis statement about which category of independent variables is associated with which group of dependent variables.

It is good to represent the research hypothesis in directional format. That means, the statement is made about the expected relationship between the variables based on past research, the study of existing research, on an educational guess, or only by observation.

Additionally, the null hypothesis can also be used between two variables which state that there is no relationship between the variables. The null hypothesis is the basis of all types of statistical research.

Lastly, a simple research hypothesis for quantitative research should provide a direction for the study of the relationship between two variables. Still, it should also use phrases like “tend to” or “in general” to soften the tone of the hypothesis.

Research hypothesis in qualitative research

The role of the research hypothesis in qualitative research is different as compared to its role in quantitative research. The research hypothesis is not developed at the beginning of the research because of the inductive nature of the qualitative studies.

The research hypothesis is introduced during the iterative process of data collection and the Interpretation of the data. The research hypothesis helps the researchers ask more questions and look for answers for disconfirming evidence.

Also Read  Rate Card: Meaning, Definition, Terms and Advantages

The qualitative study is dependent on the questions and subquestions asked by the researchers at the beginning of the qualitative research. Generally, in qualitative studies one or two central questions are developed and based on these central questions a series of five to ten subquestions is built and these sub-questions are further used to develop central questions for the research purpose.

In qualitative studies, these questions are directly asked the participant of the research study usually through focus groups or in-depth interviews. This is done to develop an understanding between participants of the study and the researchers. This helps in creating a collaborative experience between the two.

Variables in hypothesis

In research studies like correlational research and experimental studies, a hypothesis shows a relationship between two or more variables. There is an independent variable and a dependent variable.

An independent variable is a variable that a researcher can control and change, whereas, a dependent variable is a variable that the researcher measures and observes.

For example, regular exercise lowers the chances of a heart attack. In this example, the regular exercise is an independent variable and probabilities of occurrence of heart attack is a dependent variable that researchers can measure by observation.

How to develop a reasonable research hypothesis?

How to develop a reasonable research hypothesis

A research hypothesis plays an essential role in the research study. Therefore, it is necessary to develop an accurate and precise research hypothesis. In this section, you will learn how to develop a reasonable research hypothesis. The following are the steps involved in developing a research hypothesis.

Step 1. Have a question?

The first step involved in writing a research hypothesis is having a question that you want to answer. This question should be specific and within the scope of your research area. Make sure that the question that you ask is researchable within the time duration of your research study. The examples of research hypothesis questions can be

  1. Do students who attend classes regularly score more in exams?
  2. Do people prefer to buy products that have a high price as compared to the other similar products available in the market?

Step 2. Do some preliminary research:

Preliminary research is conducted before a researcher decides his research hypothesis. In the preliminary research, all the knowledge available about the question is collected by studying the theories and previous studies.

Also Read  Generational Marketing: How to Target Every Generation

Having this knowledge helps the researchers to form educational assumptions about the outcomes of the research. At this stage, the researcher might prepare a conceptual framework to determine which variable should be studied and what you think is the relationship between the different variables.

The preliminary study also helps the researcher to change the topic if he feels the problem doesn’t have much scope for research.

Step 3. Formulation of hypothesis:

At this stage, the final research hypothesis is formulated. At this stage, the researcher has some idea of what he should expect from the research study. Write the answer to the question of research hypothesis in concise and clear sentences.

The clearer the research hypothesis, the easier will be for researchers to conduct the research.

Step 4. Refine the final hypothesis:

It is essential to make sure that your research hypothesis is testable and specific. You can define a hypothesis in different ways, but you should make sure that all the words that you use in your research hypothesis have precise definitions.

Besides, your hypothesis should contain a set of variables, the relationship between the variables, specific group being studied, and already predicted the outcome of the research.

Step 5. Use three methods to phrase your hypothesis:

They establish a clear relationship between variables, write the hypothesis in if.. then form. The first part of the sentence should be an independent variable, and the second part of the variable should state the dependent variable.

For example, if a student attends 100% classes in a semester, then he will score more than 90% in the exams.

In academic research, the research hypotheses are formed in terms of correlations or effects. In such hypotheses, the relationship between the variables is directly stated in the research hypothesis.

For example, the high numbers of lectures attended by students have a positive impact on their results.

When you are writing a research hypothesis to compare two groups, the hypothesis should state what the differences you are expecting to find in both the groups are.

For example, the students who have more than 70% attendance will score better in exams than the students who have lower than 50% attendance.

Also Read  Three methods for efficient warehousing of products

Step 6. Write the Null hypothesis:

A null hypothesis is written when research involves statistical hypothesis testing. A null hypothesis when there is no specific relationship between the variables.

It is a default position that shows that two variables used in the hypothesis are not related to each other. A null hypothesis is usually written as H0, and alternative hypotheses are written as H1 or Ha.

Importance of Research Hypothesis

Research plays an essential role in every field. To experiment, a researcher needs to make sure that the research he wants to conduct is testable. A research hypothesis is developed after conducting a preliminary study.

A preliminary study is the study of previous studies done by researchers and the study of research papers written on the same concept. With the help of the research hypothesis, a researcher makes sure that he is not hidden towards a dead end, and it works as a direction map for the researcher.

Liked this post? Check out the complete series on Market research

Related posts:

  1. How to Write Research Proposal? Research Proposal Format
  2. How to write a Research Question? Types and Tips
  3. What is a Research Statement and How to Write it
  4. What is Research Design? Type of Research Designs
  5. 7 Key Differences between Research Method and Research Methodology
  6. Qualitative Research: Meaning, and Features of Qualitative Research
  7. Research Ethics – Importance and Principles of Ethics in Research
  8. Technical Specifications: Importance & How to write Technical Specification
  9. What is a Design Brief and How to Write it in 9 Easy Steps?
  10. Dissertation – Definition, Types, Structure and Tips on How to write it

About Hitesh Bhasin

Hitesh Bhasin is the Founder of Marketing91 and has over a decade of experience in the marketing field. He is an accomplished author of thousands of insightful articles, including in-depth analyses of brands and companies. Holding an MBA in Marketing, Hitesh manages several offline ventures, where he applies all the concepts of Marketing that he writes about.

All Knowledge Banks (Hub Pages)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  1. Internet Marketing
  2. Business Model of Brands
  3. Marketing Mix of Brands
  4. Brand Competitors
  5. Strategy of Brands
  6. SWOT of Brands
  7. Customer Management
  8. Top 10 Lists
Not found what you are looking for? Search this website.
Advertisement
Recent Posts
  • Best Tools For Amazon Sellers in 2025
  • Views4You 10% Off Promo Code
  • Topstep Alternatives and Competitors in 2025
  • Using Big Data for Customized Banking Services
  • AMZScout Up to 25% Off Promo Code
Advertisement
Market Research Module 1 to 5
Module 1: Introduction
  1. What Is Market Research
  2. Importance Of Research
  3. Importance Of Marketing Research
  4. Objective Of Market Research
  5. Applications Of Research
Module 2: Types and Objectives
  1. Types Of Market Research
  2. Types Of Business Research
  3. Types Of Research
  4. Types Of Marketing Research
  5. Research Objectives
  6. Research Statement
  7. Research Brief
Module 3: Primary vs. Secondary Research
  1. Primary Market Research
  2. Primary Research
  3. Secondary Market Research
  4. Secondary Research
  5. Importance Of Secondary Market Research
  6. Conduct Secondary Market Research
Module 4: The Research Process
  1. Research Process
  2. Market Research Process
  3. Research Gap
  4. Research Design
  5. Research Designs
  6. Conceptual Framework
  7. Research Hypothesis
Module 5: Qualitative Research
  1. Qualitative Market Research
  2. Qualitative Research
  3. Types Of Qualitative Research
  4. Characteristics Of Qualitative Research
  5. Importance Of Qualitative Research
  6. Qualitative Data Analysis
  7. Benefits Of Qualitative Research
  8. Interviews In Qualitative Research
  9. Projective Techniques

Marketing91

ABOUT THIS WEBSITE:

  • About Marketing91
  • Marketing91 Team
  • Sitemap
  • Contact us
  • Advertise with us
 

LEGAL NOTICES:

  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Editorial Policy
  • Terms of Use
Marketing91 - Discounts and Coupon Codes on Best Online Tools

Copyright © 2009 - 2025 Marketing91 All Rights Reserved