Businesses continuously look for ways to increase their productivity and to minimise business expenses. Out of those several ways, one of the most commonly used…
Product Knowledge – Meaning, Importance and Types
With the help of Product Knowledge, a company communicates essential information about any product or service. Product knowledge is used to inform audiences, investors, media…
Brand Development – Meaning, Steps and Tips
What Is Brand Development? Brand development is the process of creating and maintaining a strong, recognizable brand with a unique identity. Brand development encompasses everything…
Brand Recognition – Definition, Importance and Strategies
What is Brand Recognition? Brand recognition is when consumers are familiar with a company based on its widely-recognized symbols, visual or auditory cues, or simply…
Top 20 OTC Brands or Over The Counter Drugs
OTC or over-the-counter drugs can be sold directly to the consumer without the benefit of a prescription from a medical professional. These are generally selected…
What Is Assertiveness And How To Be Assertive?
We all like those people who stand up and raise voice for their or other people’s rights (and against wrongdoings), but we admire those self-assured…
Personal Branding: Definition, Importance, and How to build one
What is Personal Branding? Personal branding is the process whereby individuals and entrepreneurs market themselves and their careers as a business brand with a notable…
Assertive Communication: Importance, Characteristics & Improvement
Assertive communication is a way to put forward your values without hurting anyone else. It is the best type of communication which helps you to…
Supply Chain Management – Definition, Components, Importance
Definition Supply chain management can be defined as a system that handles the entire production flow of goods and services in the organization. It monitors…
Political Environment: Meaning, Examples & PEST (ELI) Analysis
What is the Political Environment? The political environment is the total of a nation’s laws, governmental policies, and institutions that affect the business landscape. Political…
Production Capacity – Definition, Calculation And Examples
Definition Production capacity is defined as maximum production or output, which can be produced in business with the help of available resources. The capacity is…
Reflective Practice – Meaning, Importance and Steps
The reflective practice revolves around the concepts of learning from different life experiences. In this, we analyze our past responses in some situations, the outcomes…
Organisational Strategy – Definition, Meaning, Features
Definition Organisational strategy is defined as a dynamic roadmap that explains how a company needs to evolve so that it can meet its goal and…
Organizational Theory – Definition, Meaning, Types
Definition Organizational theory is the study of corporate designs and structures. It also deals with the behaviour of individuals or groups in the organisation and…
Localization vs Internationalization – Differences Between Them
Localization and Internationalization – These concepts sound familiar, but they are very distinct from each other. These activities are referred to like the one in which…
