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Online Marketing – Definition, Importance and Components

January 23, 2025 | By Hitesh Bhasin | Filed Under: Digital Marketing

Online Marketing

Online marketing optimizes the reach, leads, conversions, and sales of businesses/brands on the web by using different digital marketing channels and strategies. An online marketing…

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5 C’s of Marketing – Definition, Analysis and Examples

May 14, 2025 | By Hitesh Bhasin | Filed Under: Marketing

5 C’s of Marketing (Company, Customers, Competitors, Collaborators, and Climate) are useful in analyzing five key areas of a successful and well-defined marketing plan. Each…

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4 A’s of Marketing Explained With Their Types

June 28, 2021 | By Hitesh Bhasin | Filed Under: Marketing

4 A's of Marketing

4 A’s of Marketing is customer-centric marketing that pays heed to the 4 values that matter most to the customers- Acceptability, Affordability, Accessibility, and Awareness….

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8 Causes of Conflict in the Workplace and Organization

February 26, 2025 | By Hitesh Bhasin | Filed Under: Management

Causes of conflict

Causes of conflict are a common phenomenon that every organization is facing all around the world. Misunderstandings, miscommunication, disagreement are an integral part of the…

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Talent Acquisition – Definition, Importance, Process and Tips

June 28, 2021 | By Hitesh Bhasin | Filed Under: Human Resources

Talent acquisition

Talent acquisition is a process of identifying, acquiring, assessing, and hiring candidates to meet organizational needs. Every company has an effective talent acquisition team in…

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Ethics in HR and How to Implement it in Human Resources?

December 21, 2024 | By Hitesh Bhasin | Filed Under: Human Resources

Ethics in HR

Ethics in HR revolves around maintaining its moral codes and ethical values at all levels of an organization for effective manpower planning and development. Incorporating…

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Technology Competence – Overview and Its Features

June 28, 2021 | By Hitesh Bhasin | Filed Under: Strategy

Technology competence

Every organization is equipped with the latest technology in the market. There are technological wars of different companies with each other. For example, Amazon competes…

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10 Essential Sales Skills For a Successful Career in Sales

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Sales Skills

What are Sales Skills? Sales skills are defined as the set of abilities required in sales jobs. Sales jobs are omniscient since they are present…

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Power – Role in Management, Meaning, Theories and Sources

June 28, 2021 | By Hitesh Bhasin | Filed Under: Management

Power in Management

Power in management refers to the positional power that comes because of the position of a manager in the organization. Managerial power plays a crucial…

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Herzberg’s Theory of Motivation (Two-Factor Theory)

June 9, 2023 | By Hitesh Bhasin | Filed Under: Management

Herzberg’s Theory of Motivation.

Herzberg’s Two-Factor Theory of Motivation explains the effect of attitude on motivation. What do the employees want? Are they looking for growth opportunities, solid workplace…

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ERG Theory of Motivation With Its Implications

June 9, 2023 | By Hitesh Bhasin | Filed Under: Management

ERG Theory of motivation is a theory that describes how individuals are motivated by the three needs existence, relatedness, and growth. It states that these…

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Top 20 Internet Companies Worldwide in 2025

December 21, 2024 | By Hitesh Bhasin | Filed Under: Lists

Top Internet Companies

Today’s internet is like a giant playground where big companies hold the ropes and slides. Google, Amazon, Facebook, Alphabet, and others have changed how we…

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Lockout Tagout (LOTO) Procedure – Importance and Steps

June 28, 2021 | By Hitesh Bhasin | Filed Under: Management

Lockout Tagout is the procedure that ensures the complete shutdown of machinery and equipment until further notice. During this procedure, the piece of equipment remains…

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Bargaining – Definition, Impact and Collective Bargaining

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Bargaining

Bargaining is a form of the distributive negotiation process that happens between buyer and seller to debate and agree upon the price and nature of…

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What is Market Saturation? How to Stand Out in a Saturated Market

August 18, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Market Saturation

Market saturation occurs when a product or service has reached its maximum demand in a market, and market growth becomes stagnant. Market saturation is a…

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