What is Blind Testing? Blind testing is a type of experimentation in market research in which participants do not know that they are part of…
Discontinuous Innovation – Definition, Pros and Cons
What is Discontinuous Innovation? Discontinuous innovation is a major innovation that creates a new market or significantly transforms an existing one. It is a type…
Coercive Power: Definition, Types, and Examples
What is Coercive Power? Coercive Power is a type of power that uses threats, force, or other forms of coercion to get an outcome. A…
Distributed Leadership – Definition, Principles and Benefits
What is Distributed Leadership? Distributed leadership is a pattern of shared leadership among individuals in an organization, typically characterized by collaborative decision-making and collective action….
Buyout – Definition, Types, Advantages and Disadvantages
What is Buyout? A buyout is a process of acquisition and an investment transaction of buying all or a controlling percentage of the shares of…
Business Tax – Definition, Meaning, Types and Calculation
What is the Business Tax? Business tax is a tax on the business income. It is a tax on the profits or capital of companies…
Buy In Management Buyout (BIMBO)
What is A Buy-In Management Buyout bimbo? A buy-in management buyout (BIMBO) is a corporate takeover in which an outside management team joins a company,…
Face to Face Interviews – Process and Tips
What is Face to Face Interviewing? Face-to-face interviewing is a type of qualitative research or data collection method in which data is collected through personal…
How to Close a Sale: 20 Powerful Closing Techniques
Closing techniques are the ways through which a sales manager, sales rep, or sales team converts a lead into a sales deal. It is a…
Hard Power – Definition, Meaning and Real world Examples
What is Hard Power? Hard power is the “ability to use military or economic coercion to influence the behavior of another state, group, political body…
Conceptual Framework in Research – Definition, Types and Procedure
What is Conceptual Framework? A conceptual framework is a description of an expected relationship between variables that are either written or visual in nature. It…
Hierarchy of Effects – Overview, How It Works and Stages
What is the Hierarchy of effects? The hierarchy of effects is a theory that explains how advertising affects the decision-making of target audiences when it…
Concentric Diversification – Meaning, Strategy and Examples
Concentric diversification is a strategy employed by companies to expand their businesses by adding new products or services that are related to their existing ones….
Conglomerate – Definition, Benefits and Examples
A conglomerate is a large, diverse company made up of many smaller businesses. Conglomerates are often composed of companies in different industries that operate in…
Conglomerate Diversification – Definition, Steps and Advantages
Conglomerate diversification is a diversification strategy that can take many forms, but all involve the acquisition or launch of new businesses that are not related…
