A song that created a sensational wave across the globe with a number of records; more than five million hits on Youtube, more than 7000 shares in FACEBOOK in 48 hours!! The most
Dabur which was essentially an ayurvedic pharmaceutical company forayed into the fruit-based drinks segment with the introduction of the Dabir Real Juices. Indian brands were not having a very strong presence in the
Secondary market research can very simply be stated as research which can be done from your desk or without getting involved in the field. This type of market research is quite popular nowadays
Oracle acquired sun for for $7.4 billion, the acquisition strategy is basically adapted by giants to increase their market share and technology presence to cater the growing needs of their customers. Both Oracle
Here is a SWOT of Axis Bank – One of the fastest growing banks in India. Strengths in the SWOT analysis of Axis bank Axis bank has been given the rating as one of
What makes Dhoni as the most powerful Indian Brand icon? Mahendra Singh Dhoni, captain of Indian cricket team is the most preferred icon for celebrity endorsement! MS Dhoni had tremendous growth both in
Coca cola is a brand which is present in households, shops, hotels, offices, etc. You name it, and the place would have heard of Coca cola. Coca cola has many products in its
Maruti Suzuki is the market leader in India and has an amazing brand equity. Maruti is known for the service it provides and is synonymous with Maruti 800 – the longest running small
NANO which is a brain child of Ratan Tata raised hope for a lot of Middle class families by giving them the status of owning a car. Expectations were increasing amongst the customers
Domino’s Pizza is one of the most popular pizza chain and is a delivery company for different varieties of pizza. In today’s world, Domino’s has been equivalent to quality, freshness and good service.
When we were in school, we used to carry out various types of experiments in our classes. The experiments were carried to find out the net results when different elements are mixed together.
Flipkart is a private company founded by Binny Bansal and Sachin Bansal. Established in the year 2007, it deals with e-commerce. The company website is one of the most popular websites in India
The marketing mix of Madhya pradesh tourism discusses the 7P’s or the service marketing mix Madhya pradesh tourism – one of the smartest advertisers in the tourism market. Product in the Marketing Mix of
There are 4 types of Market segmentation which are most commonly used. Market segmentation is one of the oldest marketing trick in the books. With the customer population and preferences becoming more wider,
Chanel is a premium French fashion label that is recognized in the international market as a brand that specializes in fashionable accessories, luxury goods and expensive ready-to-wear clothes. It caters to the rich
In one of the recent articles, we wrote about experimental research, which involves changing different variables to find out what changes can be made in the system to attract the customer better. However,