For decades, women have been an essential force of progress behind every type of entrepreneurial endeavor. Top female entrepreneurs have been making history in the…
Brand Journalism: Definition, Importance and Examples
What is Brand Journalism? Brand Journalism refers to a type of marketing that focuses on creating content that looks, feels, and reads like traditional journalism….
Oligopoly: Definition, Characteristics, Types and Examples
The characteristics of an oligopolistic market structure include interdependent decisions, a kinked demand curve, and competitive behavior among firms. Interdependence means that each firm takes…
Cash Cow: Definition, Advantages and Disadvantages
A cash cow is a product or service or venture that is involved in generating huge profits is also utilized for making money by supporting…
Brand Differentiation: Definition, Examples, Steps and Importance (Updated 2025)
What is Brand Differentiation? Brand differentiation creates a brand identity that sets the brand apart from competitors. Brand differentiation helps brands charge premium prices and…
Employee Empowerment: Definition, Types and Benefits
What is Employee Empowerment? Employee Empowerment is the process of providing employees with the tools and resources they need to get their work done effectively….
Ballpark Figure: Definition, Meaning
A Ballpark figure is a rough approximation of what the actual value could be. For example, a manufacturer might ask his manager- “I know we…
Book-To-Bill Ratio: Definition, Examples and Calculation
What is Book-To-Bill Ratio? Book to bill ratio is the ratio of orders received to the orders shipped to measure the demand and supply gap…
Deep Pockets in Business: Definition and Meaning
In business, the term “deep pockets” is used to describe a company or individual with a lot of money. Deep pockets can be used to…
Perishability | Definition, Importance and Uses in Industries
Perishability refers to the property of certain products and services that makes it impossible to store them for sale at a later time. This means…
10 Management Styles with Pros and Cons
Management style is a concept that describes the way a person in a management position will manage employees, projects, and meetings in the organization. It includes…
What is Dress Code? Definition, Benefits & Criticism
What is Dess Code? The dress code is a set of rules governing what clothing is appropriate to wear in a given setting. Dress codes…
Employee Buyout: Definition, Pros and Cons
What Is an Employee Buyout? An employee buyout (EBO) is when a company offers its employees financial incentives to leave the company. This is often…
Employee: Definition, Types & Meaning
What Is an Employee? An employee is a person who works for an organization in exchange for compensation. Employees perform various tasks and duties assigned…
Employee Advocacy: Definition, Importance, Types and Examples
What is Employee Advocacy? Employee Advocacy is when employees use their social media platforms to share positive content about their employer. This can be in…
