Corporate advertising is a very interesting concept to learn about. In a few ways it is quite similar to the advertising done for products and…
Customer Perception: Meaning, Importance, Factors and Examples
Marketing can get complicated and intricate at times. It is because of the complexity of the human brain and the way it functions. Customers are…
Top Engineering Companies in the World in 2025
Top engineering companies in the world in are expecting a rewarding year after the post-pandemic era. This is because they have engineers with specialized skills…
Top FMCG Brands in 2025
The top FMCG brands in are the ones that have understood the changing behaviour of consumers in the post-pandemic era and have made changes accordingly…
SWOT Analysis of Kraft Heinz (Updated 2025)
Let’s explore the SWOT Analysis of Kraft Heinz by understanding its strengths, weaknesses, opportunities, and threats. Kraft Heinz, a leading figure in the global food…
What is Change Management? Definition, Key Steps, Benefits & Principles
Change management is the process of organizational change. Change management is the set of processes, tools, and techniques used to manage the people side of…
SWOT Analysis of Fair & Lovely
Fair & Lovely is Unilever’s offering in the fairness cream market, initially introduced into the Indian market. It is one of the strongest brands for…
SWOT analysis of Mattel (Updated 2025)
Let’s explore the SWOT Analysis of Mattel by understanding its strengths, weaknesses, opportunities, and threats. Mattel, Inc. is a global toy giant known for its…
Top 20 Highest Valued Brands of 2017
Google has for a long time been the highest valued brand in the world but in the recent past few years, Apple has become a…
SWOT Analysis of Shell
Royal Dutch Shell plc (Shell) is an energy company involved in exploring, producing and marketing crude oil, natural gas and natural gas liquids. The company…
Top 10 Soft Drink Brands of 2025 – Top Beverage brands
Soft drink brands have gained immense popularity all over the world and are considered the key growth drivers in the beverage industry with an expected…
SWOT Analysis of Xerox (Updated 2025)
Let’s explore the SWOT Analysis of Xerox Corporation by understanding its strengths, weaknesses, opportunities, and threats. Document management and digital printing pioneer Xerox Corporation is…
SWOT Analysis of Kurkure
Kurkure is owned by Frito Lay’s (a subsidiary of PepsiCo) and is a snack offering in the tea-time snack category in India and Pakistan. It…
8 Signs Of Change Resistance
During change management, the resistance stage is critical to any business. But, it is important for any concerned manager to note the signs of change…
The Best Logistics Companies for 2025
Logistics companies are considered the backbone of both domestic and international trade as they help with three important facets storing, delivering and transporting goods from…
