Definition: Utility marketing is a type of marketing that demonstrates how a product can be valuable to a consumer’s life as a way to encourage…
Transactional Leadership Explained with Goals, disadvantages & examples
Many, many people around the globe deliver lectures or write articles and books about leaders and transactional leadership every day. Leadership is a very complicated…
Cold Canvassing and its Application in Marketing
Cold canvassing is an interesting and widely used concept in Marketing. All of us have either done cold calling or have been a target of…
Top 10 Banks In The World In 2025
The largest banks in the world have trillions of dollars in consolidated domestic assets and have proved themselves as game changers in the world economy….
SWOT Analysis of Carlsberg
Carlsberg is a global brewing company in Europe. It was founded by J. C. Jacobsen in 1847. It is headquartered in Copenhagen, Denmark. Its current…
What is competitive parity and its role in Marketing?
Competitive parity is an interesting concept to study in Marketing. Let us first examine what competitive parity is and then move on to see what…
6 Steps of Delegation – How to Delegate effectively?
Delegating is one of the best approaches that managers or leaders in an organization can use in ensuring that more tasks are handled within a…
SWOT Analysis of Tupperware
Tupperware Brands Corporation is a global company which has 7 different brands under its name which are Tupperware, Avroy Smith, BeautiControl, Fuller Cosmetics, NaturCare, Nutiments…
What is Goal Setting? Steps to Setting and Achieving Goals
Goal setting is deciding what you want to achieve and devising a plan for reaching it by breaking the goal into actionable steps. It involves…
10 Personal Selling Skills required for success in sales
Sales is one of the toughest jobs in all industries. This is because a sales guy has to face rejection over and over again and…
Selective Distribution and its role in Channel Distribution
There are three common types of distribution channels adopted by companies: Intensive Distribution, Selective Distribution and Exclusive distribution Before we delve into selective distribution, let…
The Importance of Delegation
To delegate is to assign responsibility and authority to someone else in order to complete the task at hand but you retain the overall responsibility…
SWOT Analysis of Ford (Updated 2025)
Let’s explore the SWOT Analysis of Ford by understanding its strengths, weaknesses, opportunities, and threats. Henry Ford founded the Ford Motor Company in 1903. He…
The Role of Managers in grooming their Employees
All established organizations have managers and employees who work hand in hand to ensure that the goals and objectives of the company are achieved. The…
Differences Between Centralized And Decentralized Organization
Organizations vary in their structure and the structure is decided by the type of business an organization is involved in, leadership style of the founder,…
