A risk matrix is a tool that is used to assess the risk and its visibility by taking into consideration the probability against the consequence…
Responsibilities of a Supervisor – 14 Functions of a Supervisor
A supervisor belongs to lower-level management. One of the prime responsibilities of a supervisor is to monitor and regulate the performance of employees for the…
What is the Importance of Writing?
Writing is considered a vital component of expression that can explain specific information or thoughts to others. It is an important job skill that provides…
Business Letter Format -5 Templates of a Business Letter
A business letter is a means of formal correspondence between professionals. Business letter format needs to be carefully selected to have maximum impact. It is…
Importance of Quantitative Research
Quantitative research is a systematic approach to collect information via sampling methods, for instance, questionnaires, online polls and online surveys. It is gathered from both…
Performance Management: Meaning, Objectives, and Benefits
The role of Human Resource (HR) department in any organization has moved to new standards over the past few years. The focus of the department…
Top 12 Characteristics of Bureaucracy
A bureaucracy is a type of organization which is different from informal organizations. Bureaucracy is more complicated than any other type of organisation. The term…
What does a Marketing Lead do? Job Overview & Role in Converting Leads
A marketing lead is a professional who manages a marketing team that produces and converts leads. The marketing leader is responsible for developing effective tactics…
Marketing Process: Meaning, Steps & Examples
The marketing process is used to analyze the various opportunities that are available in the marketplace to exploit profitable gaps. It aims to select the…
Ethics vs Morals: Key Differences in them
Ethics deals with the right and wrong conduct of an individual or group of individuals and it is governed by individual/legal/professional norms. Therefore, ethics has…
Sales Channel Strategies: Meaning, Strategy, Types, and Advantages
Sales channel strategies are plans to be able to move the products manufactured by the company to its end users with the help of chain…
What is Marketing ROI? Definition & Simple Formula To Calculate It
Marketing ROI is a metric that calculates the return on investment (ROI) received from implementing marketing strategies. Calculating ROI in marketing is important to gauge…
What is Product Description In E-Commerce and How to Write It?
The product description in e-commerce is a tool for marketing which describes the value of the products in proposition to the customer’s buying potential. An…
Business Model of Samsung – How does Samsung make money?
Founded in the year 1938, Samsung is the world’s largest seller of smartphones nowadays. Not only does it specialize in phones, but also in other…
What is Product Information Management (PIM)?
Product information management is the process used to manage and enrich the product information across all the involved teams for offering an engaging product experience…
