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What is Commercialization? A Comprehensive Guide with Definition, Stages, & Examples

August 23, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Commercialisation

Commercialization is the process by which a new product or service is introduced to the general market. It’s about transforming ideas or inventions into viable…

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Descriptive Research – Characteristics, Methods, Examples, Advantages

December 21, 2024 | By Hitesh Bhasin | Filed Under: Marketing

Descriptive Research

Descriptive research is a type of research that provides an in-depth description of the phenomenon or population under study. Descriptive research is neither in the…

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Organizational Change Management – 6 Steps and Strategy

June 10, 2023 | By Hitesh Bhasin | Filed Under: Management

What is Organizational Change Management

Organizational change management is defined as a framework that deals with changing needs and requirements of a company. It is a tool to develop, manage…

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Freight Forwarding: Definition, Responsibilities and Functions

May 13, 2024 | By Hitesh Bhasin | Filed Under: Marketing

What does a freight forwarder do

Freight forwarding is the transportation of commodities from one location to another via train, ship, air, or roadway. It serves as an intermediate, providing logistical…

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What is Social Entrepreneurship? Importance, Examples and Characteristics

December 22, 2019 | By Hitesh Bhasin | Filed Under: Management

Social entrepreneurship

Social entrepreneurship is an approach that is adopted by organizations where they invest in strategies that provide solutions for cultural, social, or environmental issues along…

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What is Green Marketing? A 2025 Guide with Definition & Examples

December 18, 2024 | By Hitesh Bhasin | Filed Under: Marketing

green marketing

Green marketing is a type of marketing that promotes goods and services based on their environmental benefits. Its goal is to encourage sustainable practices and…

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Who is Line Manager – Meaning, Responsibilities, Skills And Importance

December 22, 2019 | By Hitesh Bhasin | Filed Under: Careers

What is Line Manager

A line manager is a person or the manager who is responsible for heading a revenue-generating department. He has a vital role in an organization,…

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Centralization: Definition, Meaning, Features And Advantages

December 22, 2019 | By Hitesh Bhasin | Filed Under: Management

What is Centralization

As the name suggests in a centralized form of organization, the power remains with a selected few who are the center or the core group…

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What is the Importance of Learning (In Any Stage of Life)

December 19, 2024 | By Hitesh Bhasin | Filed Under: Careers

Importance of learning for professional development

Learning is an indispensable tool that nourishes our minds and soothes our soul. It is a necessity for both personal and professional career as it…

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Employment at will – Definition, Meaning, Exceptions, Advantages

December 22, 2019 | By Hitesh Bhasin | Filed Under: Human Resources

What is Employment at will

Employment at will is defined as a contract of employment that can be terminated at any time and for any reason by any of the…

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Experiential Learning: Definition, Meaning, Elements, Examples

December 22, 2019 | By Hitesh Bhasin | Filed Under: Careers

What is Experiential Learning

Experiential learning is an active process where skills and knowledge are used in a meaningful way. It is a learner-centric approach where learning happens through…

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Constructive Dismissal: Definition, Meaning, Examples And Types

December 21, 2019 | By Hitesh Bhasin | Filed Under: Human Resources

What is Constructive Dismissal

Constructive dismissal is defined as a violation of employee rights so severe that the employee does not have any other recourse other than resigning from…

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Soft Skills: List of Soft Skills and Its Importance

December 21, 2019 | By Hitesh Bhasin | Filed Under: Skills

What is Soft Skills

Soft skills are those skills that aid individuals in navigating their environment smoothly.  It is used to complement hard skills to perform efficiently and achieve…

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Characteristics Of Millennials

February 26, 2025 | By Hitesh Bhasin | Filed Under: Marketing

Characteristics of Millennials

Have you heard much about millennials and are curious to know who they are? Then, this post will take you deep into the world of…

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What is the Learning Curve – Definition, Benefits, Limitations

December 20, 2019 | By Hitesh Bhasin | Filed Under: Careers

What is Learning Curve

The learning curve is the graphical representation of the rate of learning against repeated experiences or over time. It depicts how a boost in learning…

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