Concept testing is an excellent mechanism through which any company can identify the feasibility of its product, service, design, or marketing in the target market…
Glocalization: Definition, Examples and Advantages
What is Glocalization? Glocalization is a combination of globalization and localization, wherein the products and services of a company are produced globally but are modified…
What is Internal Environment? Definition and Key Factors
Definition: Internal environment is the set of conditions, factors, or components within an organization that affects how it functions and carries out its operations, and…
What is Landed Cost? Definition, Types and Calculation
Landed cost is a significant term for companies that are involved in importing business. Those businesses need to maintain small costs to ensure their profitability…
Industry Life Cycle – Stages Of Industry
Definition The Industry life cycle denotes the evolution of the industry from the different stages it has to go through based on the characteristics of…
What is Resource Allocation? Definition, Role and Factors
Definition Resource allocation is a process which supports the company goals by managing authorities and assets in a result-driven manner to achieve strategic goals. In…
Trade Marketing: Definition, Strategies, Advantages, Disadvantages
What is trade marketing? Trade marketing is one of the oldest and primary methods of marketing. In trade marketing, the focus of the manufacturer is…
Zero Hours Contract – Advantages and Disadvantages
Zero Hours contract is an agreement between an employee and a company that doesn’t have any fixed time. In this, the employee does not have…
Total Productive Maintenance – Definition, Meaning, Objectives
Definition Total productive maintenance is also popularly known as TPM and is defined as an approach towards equipment maintenance. Its objective is to attain one…
Planned Obsolescence – Meaning, Types, Strategy, Pros and Cons
Definition of Plan Obsolescence Planned Obsolescence is the purposeful introduction of limited life artificially for a product or a design of the product so that…
Primacy Effect in Psychology Definition And Overview, Define Primacy Word
Definition The primacy effect is an ability to summon up information at the initial level. In psychology, it is defined as an involuntary bias that…
Distribution System: What it is and Types of Distribution Systems
A distribution system involves the delivery of material right from manufacturing, to distributors to the end customer. It consists of all the methods, procedures, equipment…
What are the 7 Core Functions of Marketing? A Complete Guide with Core & Other Functions
Marketing is more than just advertising your products or services; it is essential to the growth of your business. Managing marketing information, offering financial solutions,…
9 Characteristics Of Globalisation
Globalization is geographic distribution and scattering of business, service, and or industrial activities by various means of an association like collaboration, joint venture, partnerships, or…
Profit Sharing: Definition, Objectives, Methods
Money, as we all know, is a great motivator, and if an employee is offered a chance of owning a part of profits, it takes…
