Marketing91

  • Home
  • Categories
    • Marketing
      • Advertising
      • Branding
      • Sales
      • Retailing
      • Consumer Behavior
      • Distribution
      • Market Research
      • Pricing
      • Product Management
      • Strategy
      • Segmentation
      • Targeting
      • Positioning
      • Services Marketing
      • Articles
    • Digital Marketing
      • Blogging
      • SEO
      • E-commerce
      • PPC
      • Email marketing
      • Social Media Marketing
      • Facebook Marketing
    • Brands Analysis
      • Marketing Mix
      • SWOT
      • Strategies
      • Competitors
      • Lists
      • Expensive
    • Management
      • Customer Management
      • Communication
      • Leadership
      • Decision Making
      • Delegation
      • Organizational Management
      • Motivation
      • Personal Development
      • Project Management
      • Risk Management
      • Team Management
      • Time Management
    • Careers
      • Interviews
    • Business
      • Business Models
      • Logistics
      • Supply Chain
    • Human Resources
    • Skills
  • News
  • About Us
    • Contact Us
  • Academy

Marketing Mix Of Reliance Jio – Reliance Jio Marketing Mix

January 6, 2019 By Hitesh Bhasin Filed Under: Marketing Mix of Brands

Reliance Jio Infocomm limited is simply referred to as Jio. It is a mobile service provider and is associated with wireless telecommunication industry. Jio deals in mobile-telephonic communications, broadband services and digital services. Reliance Jio is of Indian origins and was founded in the year 2010. It is a fully-owned subsidiary of its parent company Reliance Industries, owned by Mukesh Ambani. Some of its competitors are as follows-

  • Vodafone
  • Idea
  • Airtel

Table of Contents

  • Product in the Marketing Mix Of Reliance Jio :
  • Place in the Marketing Mix Of Reliance Jio :
  • Price in the Marketing Mix Of Reliance Jio :
  • Promotion in the Marketing Mix Of Reliance Jio :

Product in the Marketing Mix Of Reliance Jio :

Reliance Jio is a network operator of mobiles and offers 4G LTE wireless services. It does not offer 2G or 3G services and is the only operator to provide VoLTE-only services. For the first time Reliance Jio launched beta services to its employees and partners on December 27Th, 2015.

The company launched commercial services in the year 2016 5th September. It had a fiber-optic cable network of 250,000 km that partners with local cable operators to receive broader connectivity for getting broadband services. On 25th January 2016 LYF smartphones were introduced including Water 1 and later Water 2, Flame 1 and Earth 1. In May 2016, several multimedia apps were launched by Reliance Jio on Google Play and it includes

  • Wireless router – Jiofi
  • Transfer content – JioSwitch
  • Wallet app – JioMoney Wallet
  • Backup tool that is Cloud-based – JioDrive
  • Magazine and news aggregator – JioXpressNews
  • Magazine e-reader – JioMags
  • VoLTE phone-stimulator – Jio4GVoice
  • Music player – JioMusic
  • Instant-Messaging app – JioChat Messenger
  • HD online video library – JioCinema
  • TV channel live service – JioTV
  • Manage digital services and Jio account – MyJio

Marketing Mix Of Reliance Jio

Place in the Marketing Mix Of Reliance Jio :

Reliance Jio is an Indian company with Pan-India presence. It has its headquarters base at Navi Mumbai in Maharashtra. Reliance Jio has a strong and widespread distribution channel. It is the owner of 1,800 MHz and 800 MHZ bands in 6 and 10 circles respectively amongst the total 22 circles prevalent in India. It is also the owner of 2,300 MHZ spectrum licensed for Pan-India usage till the year 2035.

Also Read  Marketing mix of Home Depot - Home Depot Marketing mix

Reliance Jio entered into a deal with Reliance Communications for sharing 800 MHz in seven other circles besides the ten already owned by its company. It also made a deal with BSNL to use intra-circle roaming facilities in national roaming mode. Before launching telephony services Reliance Jio offered free services for Wi-Fi hotspot in several Indian cities like Ujjain, Dewas, Jabalpur and Indore in Madhya Pradesh, Visakhapatnam in Andhra Pradesh, Ahmedabad and Surat in Gujarat, selected locations in cities of Kolkata, Mumbai, Mussoorie, Bhubaneswar, Meerut and Lucknow. Free internet Wi-Fi services were offered during 2016 20-20 matches at Kolkata, Delhi, Bengaluru, Dharamshala, Mohali and Mumbai.

Price in the Marketing Mix Of Reliance Jio :

At the end of the fiscal year 2015, estimated revenues of Reliance Jio were 13 million rupees compared to the earlier year of 5.8 million rupees. The company has targeted people with smartphones who desire good services and high internet speed as its target customers. Reliance Jio has taken several steps towards transforming India so that it becomes a techno-savvy and digital nation. It has adopted a reasonable pricing policy and has announced reasonable rates for all its products. These rates will be applicable from the beginning of the fiscal year 2016-17 as it has announced free services for every Jio-Sim since its launch till 31st March 2016.

Promotion in the Marketing Mix Of Reliance Jio :

Marketing Mix Of Reliance Jio 2

Reliance Jio has undertaken an aggressive marketing strategy to create positive brand awareness. It has launched ad campaigns on television, radio, newspapers, magazines, and billboards and social media platforms including Instagram, Facebook, Twitter and YouTube. Reliance Jio knows the importance of star power and has roped in several celebrities to act in its commercials and become associated with its brand.

At its launch party celebrities like Rajkumar Hirani, Javed Jaffrey, AR Rehman and Ranbir Kapoor were invited along with its brand ambassadors Amitabh Bachchan and Shahrukh khan. As part of promotional activities Reliance, Jio offered free internet Wi-Fi services at six cricket stadiums during ICC World Twenty20 and each and every one of its services free till the end of the financial year 2016.

Also Read  Marketing Mix of Deloitte - Deloitte Marketing Mix
Liked this post? Check out these detailed articles on Topic of Marketing Mix of Brands

Alternatively, check out the Marketing91 Academy, which provides you access to 10+ marketing courses and 100s of Case studies.

Marketing91 Academy

About Hitesh Bhasin

Hi, I am an MBA and the CEO of Marketing91. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. Business is my passion and i have established myself in multiple industries with a focus on sustainable growth. You will generally find me online at the Marketing91 Academy.

Related posts:

  1. Marketing mix of Reliance industries – Reliance industries marketing mix
  2. Marketing Mix Of Reliance Fresh – Reliance Fresh Marketing Mix
  3. Marketing Mix of Reliance communications
  4. Marketing Mix Of Armani – Armani Marketing mix
  5. Marketing Mix Of Costco – Costco Marketing Mix
  6. Marketing Mix Of Canara Bank – Canara Bank Marketing Mix
  7. Marketing Mix Of Close Up – Close Up Marketing Mix
  8. Marketing Mix Of Faber Castell – Faber Castell Marketing Mix
  9. Marketing Mix Of Guess – Guess Marketing Mix
  10. Marketing Mix Of Idea – Idea Marketing Mix

Join the Marketing91 Academy

Marketing Masterclass

Management Masterclass

Management Masterclass

Communication Course

Communication Masterclass

View All Courses
Economics Masterclass

Economics Masterclass

Sales Masterclass

Sales
Masterclass

Advertising Masterclass

Advertising Masterclass

View All Courses
Leadership Masterclass

Leadership Masterclass

Branding Masterclass

Branding
Masterclass

Strategy Masterclass

Strategy
Masterclass

View All Courses
Not found what you are looking for? Search this website.

Comments

  1. Sagar kumar says

    Thanks for creating such a website so that we can get all the information about marketing strategy

    Reply
    • Hitesh Bhasin says

      Glad to be of help.

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Informational Power: Definition, Sources and Importance
  • Reward Power in Leadership: Definition and Examples
  • Expert Power: Definition, Examples and Development
  • Legitimate Power: Definition, Examples, Advantages and Disadvantages
  • Nike, Adidas, Shein, and Temu Sent Letter From House China Committee About Forced Labor
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Marketing91 Team
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Editorial Policy
  • Advertise
  • Contact us
  • Sitemap

WE WRITE ON

  • Marketing
  • Business
  • Management
  • Brands
  • Digital Marketing
Search
[email protected]

Copyright © 2023 Marketing91 All Rights Reserved