Marketing Mix Of OPPO – OPPO Marketing Mix

OPPO Electronics Corporation is simply known as OPPO and is of Chinese origins. It is associated with consumer electronics industry and deals with mobile phones. OPPO is a subsidiary of its parent company BBK Electronics. It was founded in the year 2001 by its founder Chen Mingyong but was registered in the year 2004 with brand name OPPO. Some of its competitors are as follows-

• Samsung
• Apple
• Huawei
• Lenovo-Motorola
• Xiaomi
• LG
• ZTE
• Micromax
• iberry

About OPPO

• Type: Public Company
• Industry: Consumer electronics
• Founded: 2001
• Founder: Tony Chen
• Headquarters: Dongguan, Guangdong, China
• Area served: Worldwide
• Key people: Chen Mingyong (Chairman) and Pete Lau (CEO)
• Number of employees: 76,000

Product in the Marketing Mix Of OPPO :

OPPO is one of the leading global names in the mobile-phone industry. It deals in designing, manufacturing and marketing of smartphones.

At its onset, it was a technology and electronics organisation with its focus on MP3 players but in the year 2008, it diversified its portfolio and stepped in a segment of smartphones. It was able to create new and better opportunities for itself by including Blu-ray players, smartphones and other electronic devices in its kit. Some of its products are as follows-

Mobile phones

• OPPO A37
• OPPO Neo 7 4G
• OPPO N1 16GB
• OPPO R2001 Yoyo
• OPPO R1 R829T
• OPPO N1 mini
• OPPO Find 5 Mini
• OPPO R5
• OPPO Neo 3
• OPPO R7 Lite
• OPPO R1001 Joy
• OPPO Neo 5
• OPPO Neo
• OPPO Neo 7 3G
• OPPO F1 Plus
• OPPO Neo 5 2015
• OPPO Mirror 5
• OPPO F1s
• OPPO F1
• OPPO R7 Plus

Blu-ray players

• BDP-83
• BDP-95
• BDP-103
• BDP-105

Headphones and amplifiers

• PM-1
• PM-2
• HA-1
• HA-2
• HA-2SE

Place in the Marketing Mix Of OPPO :

OPPO has spread its international presence to several global countries and its products are easily available in nearly twenty-one countries including places in Africa, Middle-East, South Asia, Southeast Asia, Europe, Australia and the United States.  Its headquarters base is at Dongguan in China. OPPO has formed several divisions based on geographical locations to design and meet specific requirements of that area like OPPO Bangladesh, OPPO Pakistan, OPPO Sri Lanka, OPPO India, OPPO Thailand, OPPO Vietnam, OPPO Malaysia, OPPO Philippines, OPPO Myanmar and OPPO China.

It also has a division OPPO Digital which operates independently and is based in Mountain View in the United States. OPPO has full control over its widespread and strong supply chain that includes distribution of products from its manufacturing plants to customers via online stores, mobile stores, supermarkets, hypermarkets and malls.

Price in the Marketing Mix Of OPPO :

OPPO has carved a distinct name for itself in such a short time span and faces stiff competition from existing and new players. It has been able to hold its own because of smart technology, meticulous designs and its pricing policies. OPPO is striving to capture and impress younger generation, who are on a look-out for trendsetters that offers unique user experience. The company has targeted high-end market for its smartphones by offering attractive models that bring value to customers and revenues to the company. OPPO has adopted a mid-premium pricing policy and kept its product prices on the higher side compared to similar products of its rival brands. It has successfully assured its customers of value-based pricing and created a niche market for itself.

Promotion in the Marketing Mix Of OPPO :

OPPO has strived to promote its products with help of an aggressive marketing policy. It has launched several ad campaigns that highlight its innovative features and are shown via television, newspapers and billboards and in social media via Facebook, Twitter, Blogs, Instagram and YouTube. Brand realises the impact of star power and has roped in Indian actors Sonam Kapoor and Hrithik Roshan as brand ambassadors and cricketer Yuvraj Singh to act in its commercials.

Luhan and Yang Mi have become its ambassadors in its native country China. During its launch at Thailand, it entered into a deal with popular boyband from Korea 2 PM to prepare a launching song. It has entered into sponsorship agreement like a deal with International Cricket Council to become its mobile partner and with FC Barcelona to become its official partner.

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