Marketing91

  • Home
  • Categories
    • Marketing
      • Advertising
      • Branding
      • Sales
      • Retailing
      • Consumer Behavior
      • Distribution
      • Market Research
      • Pricing
      • Product Management
      • Strategy
      • Segmentation
      • Targeting
      • Positioning
      • Services Marketing
      • Articles
    • Digital Marketing
      • Blogging
      • SEO
      • E-commerce
      • PPC
      • Email marketing
      • Social Media Marketing
      • Facebook Marketing
    • Brands Analysis
      • Marketing Mix
      • SWOT
      • Strategies
      • Competitors
      • Lists
      • Expensive
    • Management
      • Customer Management
      • Communication
      • Leadership
      • Decision Making
      • Delegation
      • Organizational Management
      • Motivation
      • Personal Development
      • Project Management
      • Risk Management
      • Team Management
      • Time Management
    • Careers
      • Interviews
    • Business
      • Business Models
      • Logistics
      • Supply Chain
    • Human Resources
    • Skills
  • News
  • About Us
    • Contact Us
  • Academy

Marketing Mix Of Oberoi Hotels – Oberoi Hotels Marketing Mix

May 27, 2023 By Hitesh Bhasin Filed Under: Marketing Mix of Brands

Oberoi Hotels are operated by The Oberoi Group and is of Indian origin. It is associated with hospitality industry via its dealings in resorts and hotels.  Group was founded in the year 1934 by its founder Raj Bahadur Mohan Singh Oberoi. It is one of the oldest hotel chains in India and has earned an iconic status. Some of its competitors are as follows-

  • Le Meridien Group of Hotels
  • Taj Resorts and Palaces
  • ITC Hotels
  • Maurya Sheraton Hotels and Towers
  • The ITDC Ashok Group of Hotels

About Oberoi Hotels

  • Type: Luxury hotel group
  • Industry: Hospitality
  • Founded: 1934
  • Founder: Rai Bahadur Mohan Singh Oberoi
  • Headquarters: New Delhi, India
  • Area served: Worldwide
  • Key people: Vikram S. Oberoi (Chairman) and Rattan Keswani (CEO)
  • Number of employees: 12,000

Table of Contents

  • Product in the Marketing Mix Of Oberoi Hotels 
  • Place in the Marketing Mix Of Oberoi Hotels :
  • Price in the Marketing Mix Of Oberoi Hotels :
  • Promotion in the Marketing Mix Of Oberoi Hotels :

Product in the Marketing Mix Of Oberoi Hotels 

Oberoi Group is one of the world-renowned brands and is owner and operator of more than thirty hotels of luxury settings and two ships for a river cruise. It also offers catering services to several international airlines and operates lounges and restaurants in both international and domestic airports.

Oberoi is a major player in the hotel industry and emphasises on upscale accommodation and impeccable services. Its chain of hotels includes distinctive and unique Victorian architecture along with local and ethnic culture. Oberoi Hotels are at par with international standards if one compares infrastructure, cuisine, services and facilities. It is equipped with exclusive banquet halls and conference room for parties and business travellers respectively.

Oberoi offers a relaxed atmosphere, soothing ambience, spacious suites and comfortable settings in rooms equipped with amenities like wooden flooring, television set, DVD player, walk-in closet, private fax machine, steam cubicles in bathrooms, separate dressing areas and private bar. Oberoi hotels include services and amenities like 24-hour room service, safe deposit, private balconies, parking, mini bar, doctor-on-call, beauty parlour, health club, swimming pool, travel desk and internet connectivity. Its restaurant includes several types of cuisine to suit different people.

Also Read  Marketing mix of Ebay - Ebay marketing mix

Marketing Mix Of Oberoi Hotels

Place in the Marketing Mix Of Oberoi Hotels :

Oberoi Group started its operations from India but with time spread its presence to several other countries in the international arena. It has its headquarters base at New Delhi in India. Its hotels in India are located at strategic and convenient places in major cities like Agra, Jaipur, Udaipur, Shimla, Ranthambore, Chandigarh, New Delhi, Mumbai, Kolkata, Kerala, Gurgaon and Bangalore.

Its overseas hotels are at Lombok and Bali in Indonesia, Madina in Saudi Arabia, Dubai in UAE, Mauritius in Mauritius and Nile Cruiser in Egypt. Its further expansion plans include places like Morocco, Abu Dhabi, Oman and Greece. Service is an important part of the hospitality sector and Oberoi hotels have an efficient and multi-talented workforce that offers best possible services to its clients.

Price in the Marketing Mix Of Oberoi Hotels :

Oberoi Hotels have targeted corporate offices, higher-income group and urban travellers as its potential customers. It provides a right blend of luxury, efficiency and services. Oberoi Hotels are five-star hotels offering first-class services to its distinguished and esteemed clients.

It has adopted a premium pricing strategy that is also value-based. It has several types of accommodations and each one is priced depending upon the services and facilities included along with it. Oberoi hotels have a competitive advantage and charges high for offering luxurious settings because it knows that its loyal customers are willing to shed extra bucks for added benefits via best possible product and services.

Promotion in the Marketing Mix Of Oberoi Hotels :

Marketing Mix Of Oberoi Hotels 2

Oberoi Hotels have adopted several promotional policies to create positive brand awareness. It has launched campaigns for better visibility via magazines, tour and travel operators and social media platforms including Facebook, Twitter, Instagram, YouTube and its own website. It also relies heavily on mouth publicity from its clients as they recommend it to others. Oberoi Hotels have received five-star deluxe-ratings from the Ministry of Tourism and it is the highest acknowledgement of rating available in Indian hospitality sector.

Also Read  Marketing Mix of Accenture - The 4 P's of Accenture

They are famous all over the world because of their high service quotient and have bagged several awards in recognition of their efforts like Asia’s Leading Luxury Hotel and Best Five Star Deluxe Hotel in India for The Oberoi, New Delhi, Favourite Luxury Hotel in India for The Oberoi Udaivilas, Udaipur and Award of Excellence for promoting Tourism in Egypt to The Oberoi Zahra, Luxury Nile Cruiser, Egypt.

Liked this post? Check out these detailed articles on Topic of Marketing Mix of Brands

Alternatively, check out the Marketing91 Academy, which provides you access to 10+ marketing courses and 100s of Case studies.

Marketing91 Academy

About Hitesh Bhasin

Hi, I am an MBA and the CEO of Marketing91. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. Business is my passion and i have established myself in multiple industries with a focus on sustainable growth. You will generally find me online at the Marketing91 Academy.

Related posts:

  1. Marketing Mix Of ITC Hotels – ITC Hotels Marketing Mix
  2. Marketing Mix Of Taj Hotels – Taj Hotels Marketing Mix
  3. Marketing Mix of Starwood Hotels and Resorts
  4. Marketing Mix of Shangri-la Hotels and Resorts
  5. Marketing Mix of Accor Hotels
  6. Marketing Mix Of Lee Cooper – Lee Cooper Marketing Mix
  7. Marketing Mix Of Maybelline – Maybelline Marketing Mix
  8. Marketing Mix Of Mufti – Mufti Marketing Mix
  9. Marketing Mix Of Pears – Pears Marketing Mix
  10. Marketing Mix Of Spice Jet – Spice Jet Marketing Mix

Join the Marketing91 Academy

Marketing Masterclass

Management Masterclass

Management Masterclass

Communication Course

Communication Masterclass

View All Courses
Economics Masterclass

Economics Masterclass

Sales Masterclass

Sales
Masterclass

Advertising Masterclass

Advertising Masterclass

View All Courses
Leadership Masterclass

Leadership Masterclass

Branding Masterclass

Branding
Masterclass

Strategy Masterclass

Strategy
Masterclass

View All Courses
Not found what you are looking for? Search this website.

Comments

  1. Danielle says

    yea
    this is actually great

    Reply
  2. SANDEEP KAPOOR says

    Market Mix Approach & Business Strategy
    Key Tool’s for any Organisation

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Informational Power: Definition, Sources and Importance
  • Reward Power in Leadership: Definition and Examples
  • Expert Power: Definition, Examples and Development
  • Legitimate Power: Definition, Examples, Advantages and Disadvantages
  • Nike, Adidas, Shein, and Temu Sent Letter From House China Committee About Forced Labor
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Marketing91 Team
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Editorial Policy
  • Advertise
  • Contact us
  • Sitemap

WE WRITE ON

  • Marketing
  • Business
  • Management
  • Brands
  • Digital Marketing
Search
[email protected]

Copyright © 2023 Marketing91 All Rights Reserved