Morgan Stanley is a financial assistance company, which is located in Manhattan, New York. Morgan Stanley is formed by the combined efforts of J.P. Morgan & Co. partners, Henry S. Morgan and Harold Stanley. It was founded on September 16, 1935, and since then the company is one of the known names in the field of the financial assistance. With the growing need of capital and increasing concern over the investments, companies like Morgan Stanley have increased importance in the global context.
Capitalism is at peak these days and that is why there is a flood of the financial institutions, and Morgan Stanley constitutes as one of the best institutions. It has tough competitors in the field and they are:
- Citigroup Global Markets Holdings Inc
- The Goldman Sachs Group Inc
Product in the Marketing Mix of Morgan Stanley :
Morgan Stanley works under three main heads namely Institutional Securities Group, Wealth Management and Investment Management. With the systematic settlements of head offices and the general offices, it works in an organised sector. Its south Asian – headquarters are in Hong – kong and Tokyo and European headquarters are based in London.
The institution focused services like mergers and acquisitions, restructuring, asset management and financial assistance to the capital upfront industries are prime services of the institution. They provide for their financial advice to the start-ups and the corporations.
Online trading and exchange services are there another major department, which they hold a specialisation over.
Besides, different regional offices around the world provide for the small-scale customer services like the banking accounts and investments.
Place in the Marketing Mix of Morgan Stanley :
It is spread across 25 countries with more than 13,000 regional offices in these countries. It has almost 60,000 employees who are well- versed with their roles and jobs and provide for best services. a well-connected system with the centralised hold over the offices makes a systematic development of the services.
Their online presence makes them more established and globally present giving access to its customers from anywhere in the world. so, anytime and anywhere the services of Morgan and Stanley can be availed without a
Price in the Marketing Mix of Morgan Stanley :
Being one of the leading financial institutions Morgan Stanley does not give up on the pricing policy. They have the stringent premium policy, which undergoes tough schedule, and then a premium policy is structured. as the organisation provides for wide range of services they have the variety in pricing policy as per the client interface but with the easy and qualified services they make the best of the financial advice resort for individual, corporations, business management groups and business families.
Promotions in the Marketing Mix of Morgan Stanley :
Morgan Stanley uses technology-driven change as the promotional quotation. Recently, revamp of complete content for promotion has given a new direction to their sales. To have versatile and the direct public relation they have come up with the sub line “capital creates change”. This will have a larger impact on the population. To bring about diversified change in the infrastructure, technology etc Morgan Stanley is looking forward to providing aid. The tie – ups with the Alibaba and Netflix enlightens on the brighter sides of the promotions. The comprehensive marketing policy inclusive of public relations, stakeholders etc. give a new wave to the promotional tactics of Morgan Stanley.