Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
      • Retail Tutorials
      • Market Research
      • Customer Management
    • Strategy
    • Management
    • Advertising
    • Branding
    • Business
    • Finance
    • Sales
    • Career Guidance
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
    • TOP 10
  • Courses
Home » Marketing Mix » Marketing Mix of Ferrari

Marketing Mix of Ferrari

December 12, 2018 By Hitesh Bhasin Tagged With: Marketing Mix

The Marketing mix of Ferrari discusses the 4P’s of Ferrari and the reason that Ferrari is one of the most widely acknowledge super cars across the world.

Product

High-Performance supercars. Though the company is also heavily into 3rd party merchandising.

Pricing

Priced at a premium, they start at prices upwardly of 175,000 $US. Vintage Ferrari cars are also a great investment as Vintage Ferraris appreciate in value & are known to cost millions of US Dollars.

Marketing mix of Ferrari

Promotions

The strongest promotion for Ferrari is in its merchandising. It already enjoys immense awareness throughout the world, even in places it doesn’t do any promotion. To the extent that in India, wherein the brand is not even present as of yet, it is very well known. Furthermore, the merchandising is done on a royalty & license basis to other brands (Eg. Puma selling Ferrari-Puma branded shoes).

Place

It has its exclusive Ferrari dealerships spread over 52 countries as of yet with plans to expand it’s dealerships to other countries & markets.

People

A very inspired, well taken care of & satisfied work-force who are proud to be attached with the brand is what Ferrari offers its “people”. With factories, production units & workplaces built around the safety & health of its workers, Ferrari was voted the “Best Place to Work in Europe 2007”.

Process

They are reliant heavily into R&D, innovation & staying at the cutting edge of technology. Therefore, their process is in a constant state of flux which is forever changing & adapting with what the environment around them demands.

Physical Evidence

Dealerships across the globe showcasing their cars along with merchandise offering the customer a lounge sort of experience rather than that of a showroom. This is done keeping in mind the lifestyle of their potential customers.

Also Read about Marketing Mix

Share this post:

Share on Facebook Share on Twitter Share on LinkedIn Share on Email Share on WhatsApp

Related posts:

  1. Marketing mix of Puma
  2. Marketing mix of Jaguar
  3. Marketing mix of BMW
  4. Marketing mix of Audi
  5. Marketing mix of Hyundai Motors – Hyundai Motors Marketing mix
  6. Marketing mix of Toyota – Toyota Marketing mix
  7. Marketing Mix Of Hot Wheels – Hot Wheels Marketing Mix
  8. Marketing Mix Of Carwale – Carwale Marketing Mix
  9. Marketing Mix Honda Motors
  10. Marketing mix of Adidas
Marketing91 Courses

What Do You Want To Learn About? (Start Here)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  10. Customer Management
  11. Top 10 Lists
  1. Internet Marketing
  2. Blogging
  3. Search Engine optimization
  4. E-commerce
  5. Facebook Marketing
  6. Social Media Marketing
  7. Business Model of Brands
  8. Marketing Mix of Brands
  9. Brand Competitors
  10. Strategy of Brands
  11. SWOT of Brands
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Earmarking – Definition and Examples
  • Commodity Market – Definition, Examples and Types
  • Circular Economy – Definition, Importance and Principles
  • Hard Goods vs Soft Goods
  • Combined Ratio Formula – Definition and Calculation
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARNING SERIES

  • What is Communications
  • Types of Communication

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2022 Marketing91 All Rights Reserved