Marketing91

  • Home
  • Categories
    • Marketing
      • Advertising
      • Branding
      • Sales
      • Retailing
      • Consumer Behavior
      • Distribution
      • Market Research
      • Pricing
      • Product Management
      • Strategy
      • Segmentation
      • Targeting
      • Positioning
      • Services Marketing
      • Articles
    • Digital Marketing
      • Blogging
      • SEO
      • E-commerce
      • PPC
      • Email marketing
      • Social Media Marketing
      • Facebook Marketing
    • Brands Analysis
      • Marketing Mix
      • SWOT
      • Strategies
      • Competitors
      • Lists
      • Expensive
    • Management
      • Customer Management
      • Communication
      • Leadership
      • Decision Making
      • Delegation
      • Organizational Management
      • Motivation
      • Personal Development
      • Project Management
      • Risk Management
      • Team Management
      • Time Management
    • Careers
      • Interviews
    • Business
      • Business Models
      • Logistics
      • Supply Chain
    • Human Resources
    • Skills
  • News
  • Academy
  • About Us
    • Contact Us

Marketing Mix of Epson – Epson Marketing Mix

December 25, 2018 By Hitesh Bhasin Filed Under: Marketing Mix of Brands

Epson is a public company of Japanese origin and is associated with the electronics industry. It was established in the year 1942 and has headquartered base in Suwa, Japan. The company is the largest global manufacturer of imaging and information related equipment and computer printers. Its competitors in market are as follows-

  • HP
  • Sharp
  • Canon

Table of Contents

  • Product in the Marketing Mix of Epson :
  • Place in the Marketing Mix of Epson :
  • Price in the Marketing Mix of Epson :
  • Promotions in the Marketing Mix of Epson :

Product in the Marketing Mix of Epson :

Epson has a wide range of products in its kitty and some of them are as follows-

  • Printers- Create large prints and boasts amazing quality, fast speed and reliability. There are three types of printers. Workforce printers for business purpose, Expression printers for usage at home and Eco Tank Supertank printers for both home and business
  • Accessories and Supplies- Available for Printers, projectors, networking, professional imaging etc.
  • Smart Eyewear- It is lighter, smaller and more powerful
  • Sports and Fitness- Products for golf and running
  • Document Cameras offers amazing picture quality and easy set-up
  • Home Entertainment includes home-theatre projectors
  • Displays and Projectors- It has outstanding image quality that inspires collaboration, enhance communication and provides excellent services and reliability
  • Scanners- Scanners are Mac and Windows compatible and are available for both office and home usage
  • The point of Sale includes cost-effective and innovative solutions for the efficient running of business.
  • Professional Imaging
  • Label Printers- Complete line of solutions in label printing category for commercial business and industrial applications
  • All-in-One Printers- It is one of the breakthrough products of brand Epson and can print thousands of pages. Ink capacity is very high and its replacement cost very low. Reliability and quality are its main features

Marketing Mix of Epson

Place in the Marketing Mix of Epson :

Epson started its operations in a storehouse of 2500 square feet with an employee count of twenty-two. In the year 1943, it established its first manufacturing factory at Suwa. Since then it has come a long way and currently its network has spread to different parts of the world like South Africa, UAE, Hungary, Italy, France, Germany, United Kingdom and parts of Europe.

Also Read  Marketing Mix Of Grofers - Grofers Marketing Mix

It follows a business to business concept of marketing and supplies products to nearly ninety-seven different companies with help of eighty-one thousand employees. Its product distribution channel includes an executive management team that oversees product development, distribution, marketing and sales of products to respective companies.

Price in the Marketing Mix of Epson :

Epson is a world recognised brand and has adopted a reasonable pricing policy because it functions on Business-to-Business formula. It wants to create huge volumes and hence has kept prices lower and economical so that it seems affordable to its customers.

It has adopted both competitive and penetration policy so that it can capture further markets and also deal successfully with its competitors by keeping prices a bit lower than theirs. Epson has offered several incentives to its customers.

It provides a competitive discount of 15% on switching existing printer of the different manufacturer the with Epson product. If payments are made within fifteen days, the company receives a discount of 10% and if more than six printers are purchased at ago, the brand offers 30% discount.

Promotions in the Marketing Mix of Epson :

Marketing Mix of Epson 2

Epson believes in advertising its products to gain maximum recognition. It has a successful marketing policy that involves creating informative and attractive ad promotion so that it can create positive brand awareness in the market.

It has launched media campaigns to support its products through electronic media via ads on radio and television. Advertisements are also published in magazines, newspapers, billboards to gain visibility and provide related information. Epson’s latest marketing tool includes using social media via Facebook, Webinars, Twitter and LinkedIn.

Epson has taken help of several celebrities to promote its products. For its durable and lightweight GPS watches, the brand has roped in Meb the Keflezighi, marathon champion for endorsing its products. Some of its periodical promotional activities include free delivery in any part of a world, free ink refills the of the cartridge, open competition with a smart phone as a prize a and free membership for two years to its Solution-Partnership Programme.

Also Read  Marketing Mix Cafe Coffee Day
Liked this post? Check out these detailed articles on Topic of Marketing Mix of Brands

Alternatively, check out the Marketing91 Academy, which provides you access to 10+ marketing courses and 100s of Case studies.

Marketing91 Academy

About Hitesh Bhasin

Hi, I am an MBA and the CEO of Marketing91. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. Business is my passion and i have established myself in multiple industries with a focus on sustainable growth. You will generally find me online at the Marketing91 Academy.

Related posts:

  1. Marketing Mix Of Armani – Armani Marketing mix
  2. Marketing Mix Of Costco – Costco Marketing Mix
  3. Marketing Mix Of Canara Bank – Canara Bank Marketing Mix
  4. Marketing Mix Of Close Up – Close Up Marketing Mix
  5. Marketing Mix Of Fabindia – Fabindia Marketing Mix
  6. Marketing Mix Of Halls – Halls Marketing Mix
  7. Marketing Mix Of IFB – IFB Marketing Mix
  8. Marketing Mix Of ITC – ITC Marketing Mix
  9. Marketing Mix Of Lufthansa Airlines – Lufthansa Airlines Marketing Mix
  10. Marketing Mix Of Northwest Airlines – Northwest Airlines Marketing Mix

Join the Marketing91 Academy

Marketing Masterclass

Management Masterclass

Management Masterclass

Communication Course

Communication Masterclass

View All Courses
Economics Masterclass

Economics Masterclass

Sales Masterclass

Sales
Masterclass

Advertising Masterclass

Advertising Masterclass

View All Courses
Leadership Masterclass

Leadership Masterclass

Branding Masterclass

Branding
Masterclass

Strategy Masterclass

Strategy
Masterclass

View All Courses
Not found what you are looking for? Search this website.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Informational Power: Definition, Sources and Importance
  • Reward Power in Leadership: Definition and Examples
  • Expert Power: Definition, Examples and Development
  • Legitimate Power: Definition, Examples, Advantages and Disadvantages
  • Nike, Adidas, Shein, and Temu Sent Letter From House China Committee About Forced Labor
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Marketing91 Team
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Editorial Policy
  • Advertise
  • Contact us
  • Sitemap

WE WRITE ON

  • Marketing
  • Business
  • Management
  • Brands
  • Digital Marketing
Search
[email protected]

Copyright © 2023 Marketing91 All Rights Reserved