Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
      • Retail Tutorials
      • Market Research
      • Customer Management
    • Strategy
    • Management
    • Advertising
    • Branding
    • Business
    • Finance
    • Sales
    • Career Guidance
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
    • TOP 10
  • Courses
Home » Marketing Mix » Marketing Mix Of Ceat Tyres – Ceat Tyres Marketing Mix

Marketing Mix Of Ceat Tyres – Ceat Tyres Marketing Mix

December 27, 2018 By Hitesh Bhasin Tagged With: Marketing Mix

Ceat is a public company under the flagship of RPG Enterprises. It was founded in the year 1958 and has it’s headquartered base in Mumbai in India. This Indian company deals in tyres and is related to the automobile sector. Improved infrastructure has resulted in heavy demands for tyres and these have been met successfully through superior and high-quality products.

It has set up six parameters for self-evaluation and these include trustworthiness, quality, credible image, innovation, value and understanding. Brand Ceat has been rated as Most Trusted Brand by its loyal customers. Its competitors in local market are

  • MRF
  • Apollo

In international market are-

  • Michelin
  • Bridgestone

Some of its main customers are

  • Tata Motors
  • Bajaj Tempo
  • Maruti
  • Ashok Leyland

Table of Contents

  • Product in the Marketing Mix Of Ceat Tyres :
  • Place in the Marketing Mix Of Ceat Tyres :
  • Price in the Marketing Mix Of Ceat Tyres :
  • Promotions in the Marketing Mix Of Ceat Tyres :

Product in the Marketing Mix Of Ceat Tyres :

Ceat has a great global presence and is currently the second-largest tyre manufacturer in India.  It was first of its kind to get ISO/TS certification. It offers qualitative products to its customers and has a capacity of producing 95,000 tyres on a daily basis. It manufactures tyres, flaps and inner tubes and its product kit include the following-

  • Passenger tyres for motorcycles, SUVs, cars, motorcycles, auto-rickshaw and scooter
  • Heavy duty tyres for buses, heavy-duty trucks, light commercial vehicles, forklifts and earthmovers
  • Farm tyres for trailers and tractors

Marketing Mix Of Ceat Tyres

Place in the Marketing Mix Of Ceat Tyres :

Ceat is one of the strongest Indian brands and it exports its products to nearly one hundred and ten countries in the world including countries like parts of Asia, Africa and the USA.  It has six manufacturing plants in places like Baroda, Nashik and Mumbai. It has three plants for two and three wheelers and ten outsourcing-units for flaps, tubes and tyres. Its research and development plant is very advanced and is located in Halol. Their distribution network is very extensive and includes stockists and 3500 dealers all over the country.

The company has divided the sub-continent into 33 regions with a local office for every region. Factories send the tyres to RDC or regional distribution centre and from here to 112 CFA or carrying-forwarding-agents who supply them to dealers as per demand. In few cases, the RDC supplies tyres directly to dealers. For the international market, the company has tie-ups with distribution channel of other companies, who work efficiently to provide quick results.

Price in the Marketing Mix Of Ceat Tyres :

Ceat has been positioned amongst five top Indian companies in terms of sales revenue it generates. It occupies 12% of the market share and earns more than 50% of its revenues from bus and trucks. The company offers premium quality products but have kept their pricing policy reasonable as it believes that affordable prices will result in larger sales figure and hence lead to greater revenues. In order to deal with rising competitors, the company has also followed a competitive pricing policy and under this, it periodically undertakes a valuation process and sets up its prices accordingly. In the year 2011, the company announced price cuts so that it could deal with its competitors and also with volatile market demands.

Promotions in the Marketing Mix Of Ceat Tyres :

Marketing Mix Of Ceat Tyres 2

Ceat spends nearly forty crore rupees annually on its marketing strategy. Its tagline is Born Tough; Take it on and its logo includes a picture of a rhino. Brand Ceat is one of the most visible faces in India because of its association with cricket. It was the first to introduce the Ceat-cricket-rating system in the international arena. One of its most promising ad campaigns that received critical acclaim and awards was The road is full of idiots. The company has made a deal with CCD to promote its brand through CCD outlets. Ceat has associated itself with numerous programs on television like MTV Roadies. It was a sponsor of MTV-Chase, The Monsoon Season3.

Its promotional activities include running contests by engaging consumers and giving away interesting gifts or coupons. Other activities include teaching safe-road habits to children and building brand awareness through social media.  It also promotes safe driving through its association with Party-Hard Drivers. The company has been the recipient of Gold Award in category- Best Use of Mobile Media.

Share this post:

Share on Facebook Share on Twitter Share on LinkedIn Share on Email Share on WhatsApp
Marketing91 Courses

Related posts:

  1. Marketing Mix Of JK Tyres Ltd – JK Tyres Ltd Marketing Mix
  2. Marketing Mix Of Michelin – Michelin Marketing Mix
  3. Marketing Mix Of Apollo Tyre’s – Apollo tyre’s marketing mix
  4. Marketing mix of Nestle – Nestle marketing mix
  5. Marketing mix of Samsung – 4P of Samsung
  6. Marketing mix of Britannia
  7. Marketing mix of Banana Republic
  8. Marketing mix of Adidas
  9. The Marketing mix of Apple inc – Apple company marketing mix
  10. Marketing mix of Sony – Sony Marketing mix

What Do You Want To Learn About? (Start Here)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  10. Customer Management
  11. Top 10 Lists
  1. Internet Marketing
  2. Blogging
  3. Search Engine optimization
  4. E-commerce
  5. Facebook Marketing
  6. Social Media Marketing
  7. Business Model of Brands
  8. Marketing Mix of Brands
  9. Brand Competitors
  10. Strategy of Brands
  11. SWOT of Brands
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Hedonic Pricing – Advantages and Disadvantages
  • Commercial Bank – Importance, Functions and Examples
  • Hard Asset – Definition, Examples, Benefits and Risks
  • Collective Responsibility – Definition, Meaning and Examples
  • Facility Management – Definition, Importance and Future
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARNING SERIES

  • What is Communications
  • Types of Communication

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2022 Marketing91 All Rights Reserved