Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
      • Retail Tutorials
      • Market Research
      • Customer Management
    • Strategy
    • Management
    • Advertising
    • Branding
    • Business
    • Finance
    • Sales
    • Career Guidance
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
    • TOP 10
  • Courses
Home » Marketing Mix » Marketing mix of Airtel

Marketing mix of Airtel

March 8, 2019 By Hitesh Bhasin Tagged With: Marketing Mix

Bharti Airtel Limited (Bharti Airtel) is one of India’s most popular providers of integrated telecommunication services and is based in India and headquartered in New Delhi. Basically, the company is tasked with the work of operating telecommunication services in the larger Indian subcontinent. The company’s business services include mobile services, enterprise services and Telemedia services. The mobile services comprise of fixed wireless services and mobile services which use GSM network technology across major telecommunication circles in the country.

With a Pan-India presence, Airtel an established player in providing 3G services is now planning aggressively to roll out its 4G services in a phased manner. These services are now available in metros and big cities like Bangalore and Mumbai. The company also provides world class landline telephone and broadband services and the enterprise unit across 95 cities in India.  Some of Bharti Airtel competitors include the following:

  • Idea
  • Tata Docomo.
  • Reliance Communications Limited
  • Bharat Sanchar Nigam Ltd.
  • Vodafone (strongest competitor)

Table of Contents

  • Products in the marketing mix of Airtel
  • Place in the marketing mix of Airtel
  • Promotion in the Marketing mix of Airtel
  • Price in the marketing mix of Airtel

Products in the marketing mix of Airtel

The company provides a wide array of products and services. In order to retain the maximum number of customers, Airtel has tried to provide as many products and services as possible in order to keep the customers. The following is a list of its products:

  • Airtel Pre-paid services
  • Blackberry Wireless Handheld
  • Airtel Post-paid services
  • Value added services like instant balance inquiry, caller line identification, 24 hour recharge facility, multimedia messaging service, call wait & call Hold, Caller divert, Airtel Live portal
  • SMS based information services
  • Voice mail services
  • Hello tunes, Ring tones,
  • Ringtones and hello tunes offers
  • Easy post-pay bill payment solutions
  • Enterprise Solutions

Place in the marketing mix of Airtel

Marketing mix of Airtel

Airtel’s penetration in India is quite impressive because the services and networks can be found even in India’s remotest regions. Currently, gross subscriber base has pass the 200 million mark while the total wireless subscriber base for CDMA, GSM and WLL is about 162 million. Clearly, the customer base of Airtel is strong in India. It is also worth mentioning that millions of the network’s lines are added per year.

Airtel enjoys a well distributed network of distributors including even businesses like groceries and chemist outlets. One of the things that have made Bharti Airtel a force to reckon in telecommunication industry in India and Africa is that it has the strategy of making the first moves and emerging as a winner. It has managed to buy Kuwait’s Zain and Tata steel in the past, making it a top 5 wireless carrier in the world by subscription.

  • Wider distribution network as compared to competitors
  • Network is widespread bringing many customers daily to Airtel
  • Fourth largest mobile operator in the world with presence in 20 countries

Promotion in the Marketing mix of Airtel

Airtel engages in aggressive marketing strategy ranging from traditional print media to social network marketing. However, the company’s recent rebranding efforts bombed in the market and were not received positively. The company also engages in large scale TV and print advertising. The company frequently uses big celebrities who endorse the services. The company also managed to create its signature tune from Oscar winning musician A.R.Rahman which has become one of the most downloaded tunes in India.

It is also interesting to note that even such seemingly redundant activities like providing wallpapers and screensavers to computer users has proved a very effective marketing strategy. The company also offers special discounts and offers to its subscribers.

Apart from that Airtel has been hiring several figures from Bollywood right from the legendary Amitabh Bachhan to Vidya Balan as their brand ambassadors. The God of cricket, Sachin Tendulkar too has been a part of their advertisement campaigns too. The advantage of Airtel is that I goes regional with its advertisement efforts.

Some salient points about the promotions of Airtel are

  • Uses ATL and BTL activities
  • Makes an effort to go regional
  • Recent rebranding effort has failed in the market
  • Has good word of mouth and a good brand image second only to Vodafone.

Price in the marketing mix of Airtel

The company uses competitive pricing strategy just like any other network providers because of the competition which is present in this sector. However, Airtel also provides flexible pricing mechanism depending on the prevailing market conditions. For instance, when the company relaxes taxation, it also reduces its prices across all affected products. The make my plan introduced by Airtel was a smart strategy as customers could now modify their plan as they see fit.

Share this post:

Share on Facebook Share on Twitter Share on LinkedIn Share on Email Share on WhatsApp
Digiaide Marketing and Digital Marketing Courses

Related posts:

  1. Marketing Mix Of Aircel
  2. Marketing mix of Air India – Air India marketing mix
  3. Marketing mix of HTC – HTC marketing mix
  4. Apple Iphone marketing mix
  5. Marketing Mix Of Brooke Bond Tea – Brooke Bond Tea Marketing Mix
  6. Marketing mix of Adidas
  7. Marketing mix of Acer – Acer marketing mix
  8. Marketing Mix Of Adani Group
  9. Marketing Mix Of Acc Cement – ACC marketing mix
  10. Service Marketing Mix of Adlabs

What Do You Want To Learn About? (Start Here)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  10. Customer Management
  11. Top 10 Lists
  1. Internet Marketing
  2. Blogging
  3. Search Engine optimization
  4. E-commerce
  5. Facebook Marketing
  6. Social Media Marketing
  7. Business Model of Brands
  8. Marketing Mix of Brands
  9. Brand Competitors
  10. Strategy of Brands
  11. SWOT of Brands
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Comments

  1. Anubhav says

    hey Hitesh,
    Compliments on your site.. it’s good and very informative.
    On the article on Airtel, you mention “It has managed to buy Kuwait’s Zain and Tata steel in the past, making it a top 5 wireless carrier in the world by subscription” which doesn’t seem quite right, so thought of pointing it out for correction. Hope it helps.

    Thanks, Anubhav

    Reply
  2. umesh says

    main apni shop per airtel ki advertaisment karana chahta hi

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Books of Accounts – Definition, Formats and Types
  • Capital Reserves – Definition, Example and Exceptions
  • Book Value Formula – Definition and Calculation
  • Cash-and-Carry Wholesaler – Definition and Features
  • Cash Accounting – Definition, Example, Pros and Cons
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARNING SERIES

  • What is Communications
  • Types of Communication

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2022 Marketing91 All Rights Reserved